Www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/Nielsen-Cross-Platform-Report-Q1-2012-final.pdf. Www.snptv.org/_files/veilles/fichiers/veilles-461-416.pdf. Say No to Nielsen. This article was written by Alex Blum, chief operating officer at KIT Digital, and Alan Wolk, global lead analyst at the firm. You can find them on Twitter at @alexjblum and @awolk.
TV is a hugely successful $60 billion industry. It’s also built on a jury-rigged measurement system that’s a bit of a joke and needs to be replaced for the potential of the modern media world to be fully realized. Nielsen ratings have admittedly come a long way from handwritten diaries, but they’ve still become antiquated as our viewing experience shifts from broadcast television to over-the-top services like Netflix and Hulu. With IPTV, it’s possible to track exactly how many people are watching any given show and where and when they are watching it, and it can break down the results by geography, gender, interests, household income or any other factor someone may find of interest. Video and the Mind: In a Sea of Web Video Content, Let Your Mood Dictate What to Watch. At VideoMind, we're always thinking about video—and how media companies and brands use it to entertain, engage and communicate with audiences. But we're taking a step back to look at how video affects brain development and cognition—what happens behind the eyeballs, in other words.
This is the first installment of an occasional series. Read the first here. The Internet is a sea of videos. With eight years of content uploaded to YouTube each day, it's hard to find what's interesting or relevant to you. As it stands, content recommendation engines are just beginning to live up to their full potential -- there’s plenty of room for improvement. The media company’s research and development team is exploring beyond rigid TV and movie genres. [I]f the BBC archive is ever to be made available to the public, we’re going to need some help finding what we want. For now, the BBC envisions this classification system to analyze video and audio features such as luminosity, laughter and motion. Research and Development: An Affective Interface for Mood-Based Navigation. TV's Digital Age Will (Truly) Arrive In 2017.
Only One-Third of TV-Watching in the U.S. Is Realtime. Cord-cutting may be an unproven myth, but new research suggests that people’s television habits are changing in a way you wouldn’t expect: Only a third of all television viewing nowadays happens “live,” without the Internet, TiVo or some other form of recording or time shifting. The claim comes from DVR company TiVo, who you could call an interested party when it comes to time-shifting programming. TiVo reports that among its users, only 38% of television viewing happens in realtime, with that number falling to just 27% for viewers who also use Netflix, YouTube, Hulu Plus and other online viewing outlets.
It’s not something advertisers or television networks want to hear, but it’s beginning to look like television viewing as we know (or knew) it is quietly dying. (MORE: Cord-Cutting 101: ‘PlayLater’ Records Online TV Shows to Your Computer) MORE: Best Buy’s Connected TiVo TVs Are for People Trying to Quit TV. CES: Survey Finds Traditional TV Viewing Is Collapsing.
Redirecting. Www.snptv.org/_files/veilles/fichiers/veilles-245-242.pdf. More teenagers say they would miss their mobiles and the internet than watch TV. But TV viewing is still growing, with children watching more TV than ever 95 per cent of 12-15s now have access to the internet at homeSocial networking is being driven by smartphones For the first time 12-15s say they would miss their mobile (28 per cent) and the internet (25 per cent) more than TV (18 per cent), according to new Ofcom research. However, they are also watching more TV than ever before, with viewing figures increasing by 2 hours since 2007. In 2010 children aged 4-15 watched an average of 17 hours and 34 minutes of TV per week, compared with 15 hours and 37 minutes in 2007.* Nearly one third (31 per cent) of children aged 5-15 who use the internet at home are watching TV via an online catch-up service on their PC/laptop, such as the BBC iPlayer or ITV Player.
Ofcom’s research also reveals that more than nine out of ten (95 per cent) 12-15 year olds now have internet access at home through a PC or laptop, up from 89 per cent in 2010 and 77 per cent in 2007. In a Gloomy Economy, TV Sitcoms Are Making a Comeback. Will the picture improve for TV advertising data? | In-Depth Analysis. Is TV still living in the past? : Why advertisers are demanding more data. For a viewpoint with Santander’s director of brand and communications, click here For a viewpoint with Moneysupermarket’s director of consumer marketing, click here For a viewpoint with Honda’s marketing director, click here For a viewpoint with eHarmony’s UK country manager, click here The future of TV advertising is at stake with more new developments than ever changing the way consumers view, yet marketers still face a frustrating lack of data about who is actually watching, finds Michael Barnett.
At dating site eHarmony, UK country manager Ottokar Rosenberger is concerned that he has no way of knowing whether the brand’s TV spots are watched by the single people it targets. “I do not feel that I am necessarily a hostage, but I feel I am paying for a lot of waste. “At the moment we are focused on buying from TV channels, but that is because we feel we have to be. eHarmony Ottokar Rosenberger, UK country manager.
FRANCE. USAGES. Consulting and Research: Telecoms, Internet, Media. Le marché mondial de la télévision 30/08/2011 Avec plus de 2/3 d'abonnés dans le monde, le câble domine le marché de la télévision payanteWorld Television MarketL'IDATE vient de publier la 21ème édition de son étude semestrielle « Le marché mondial de la télévision ». L'industrie audiovisuelle maintient sa dynamique - le marché mondial représente 301 milliards EUR en 2010, une progression de 7,8% par rapport à 2009. Ce rapport analyse les nouvelles tendances et les changements dans le secteur. Il met en lumière les moteurs de la croissance et la mutation de cette industrie en analysant les tendances clés du marché et en présentant des prévisions en volume et en valeur jusqu'à 2015. Le marché de la télévision par abonnement En 2010, le marché mondial de la télévision à péage compte 690.2 millions de foyers abonnés, en hausse de 7.6% sur un an. Avec plus de 490 millions de foyers, le câble concentre l'essentiel des abonnements.
Presents TV & Video Consumer Trend Report 2011. Internet-based on-demand viewing continues to grow Social media usage is impacting the way people watch TV High willingness to pay for fresh content Ericsson (NASDAQ:ERIC) ConsumerLab has released the results of its annual study "TV & Video Consumer Trend Report 2011," showing that people are spending slightly less time watching scheduled broadcast TV, and that they are spending more time watching streamed on-demand TV online. More than 44 (38) percent of the respondents reported watching internet-based on-demand TV more than once per week, while about 80 percent watch broadcast TV more than once per week.
Data was collected in Australia, Austria, Brazil, China, Germany, the Netherlands, Russia, Spain, Sweden, Taiwan, the UK, the US and South Korea. In all, 22 qualitative and 13,000 quantitative interviews were conducted representing almost 400 million consumers. The study also shows that social media usage has impacted the way we watch TV. Notes to editors: Visit us at Hall 1.D61. 1061/R/1543649/473133.pdf.
Infographic: Streaming Killed the Video Star? ← Wistia at Work. TV and the internet: Never the twain? Fjord@ The Future of Broadcasting. Havas Media et Ipsos Media CT réalisent une étude qualitative sur la Télévision Connectée. 3 questions à Anne Bouisset, directrice de TVMI (Aegis Media) Où en sont les noces entre TV et Internet ? Quelles noces ? Il y a bien des façons de se marier… En terme de programmes, les télévisions commencent à intégrer l’idée d’une approche transversale entre les différents supports. Mais il y a encore beaucoup à faire. Bien entendu, cela tient au modèle économique, mais aussi au fait qu’au fond, peu de gens comprennent en même temps le langage web et le langage TV. Dans les chaînes, on travaille encore beaucoup en silo.
Heureusement, cela commence à changer. Chez Aegis Media, dans le cadre de l’activité de conseil de TVMI, nous avons partagé très tôt les deux cultures, en intégrant des experts web et des experts TV, des gens qui savent se parler, échanger, et confronter leurs points de vue. Peut-on envisager un prime time sur les medias numériques ? C’est exactement l’exemple d’une réflexion, menée il y a trois ans maintenant, issue du travail collectif dont j’ai parlé plus haut. Carat France (Aegis Media) Cahier de tendances Aegis Media (PDF)
Mozilla Firefox. What is #TV, Anyway? I saw a a tweet this morning about #hashtags being rolled out on screen across television shows, which reminded me of this little film and decklet I threw together a while back. The basic point I attempt to beat to death is that, as we've discussed before, media is one system now, which allows us to reverse the polarity, and that media definitions are assemblages of things, or, to put it another way, 'TV' may not be what we think it is, and even if it was, it probably isn't anymore. Y'know? And how there are lots of different viewpoints as to what constitutes the right consumption experience - see what David Lynch says in the video about watching movies on your internetphone - and where the boundaries lie, but that in general 'TV' benefits greatly from backchannels, extensions and participation.
[No I don't have permission to use any of these pieces of film. If you have the power to give that permission, and this makes you sad, let me know. Of course, that's also part of the point. Forget About Google And Apple, The Future Of Television Is Facebook.