This article was written by Alex Blum, chief operating officer at KIT Digital, and Alan Wolk, global lead analyst at the firm. You can find them on Twitter at @alexjblum and @awolk. TV is a hugely successful $60 billion industry.
At VideoMind, we're always thinking about video—and how media companies and brands use it to entertain, engage and communicate with audiences. But we're taking a step back to look at how video affects brain development and cognition—what happens behind the eyeballs, in other words. This is the first installment of an occasional series. Read the first here .
Television is in an interesting place these days. More Americans are watching more television than ever before. As other mass media decline (except the Internet), TV keeps growing, solidifying its position as advertising's dominant media channel in spite of the fact that its audiences are fragmenting across an ever-growing lineup of new programs, channels, day-parts and devices. However, TV as we know it – and TV advertising – are in for a big digital disruption. Are you ready?
<img src="http://timenerdworld.files.wordpress.com/2012/01/tivo.jpg?w=480&h=320&crop=1" alt="Internet-enabled TiVo digital video recorders displayed at the Consumer Electronics Show in Las Vegas" title="Internet-enabled TiVo digital video recorders displayed at the Consumer Electronics Show in Las Vegas"/> Cord-cutting may be an unproven myth, but new research suggests that people’s television habits are changing in a way you wouldn’t expect: Only a third of all television viewing nowadays happens “live,” without the Internet, TiVo or some other form of recording or time shifting.
But TV viewing is still growing, with children watching more TV than ever 95 per cent of 12-15s now have access to the internet at home Social networking is being driven by smartphones For the first time 12-15s say they would miss their mobile (28 per cent) and the internet (25 per cent) more than TV (18 per cent), according to new Ofcom research . However, they are also watching more TV than ever before, with viewing figures increasing by 2 hours since 2007. In 2010 children aged 4-15 watched an average of 17 hours and 34 minutes of TV per week, compared with 15 hours and 37 minutes in 2007.* Nearly one third (31 per cent) of children aged 5-15 who use the internet at home are watching TV via an online catch-up service on their PC/laptop, such as the BBC iPlayer or ITV Player. Ofcom’s research also reveals that more than nine out of ten (95 per cent) 12-15 year olds now have internet access at home through a PC or laptop, up from 89 per cent in 2010 and 77 per cent in 2007.
For the better part of a decade, while drama became more ambitious, and reality shows became more outrageous, comedy had the worst track record in prime time. As recently as 2008, only two comedies ranked among the top 10 shows at this point in a new television season. Two years earlier, the total was zero. But comedy has surged back this fall, elbowing past those other genres to reclaim supremacy among viewers. So far this season, sitcoms occupy seven of the top 10 spots among entertainment programs (not counting football) in the category of most financial importance to network executives — viewers ages 18 to 49.
Is TV still living in the past?: Why advertisers are demanding more data. For a viewpoint with Santander’s director of brand and communications, click here For a viewpoint with Moneysupermarket’s director of consumer marketing, click here For a viewpoint with Honda’s marketing director, click here For a viewpoint with eHarmony’s UK country manager, click here
Le marché mondial de la télévision 30/08/2011 Avec plus de 2/3 d'abonnés dans le monde, le câble domine le marché de la télévision payante World Television Market L'IDATE vient de publier la 21ème édition de son étude semestrielle « Le marché mondial de la télévision ». L'industrie audiovisuelle maintient sa dynamique - le marché mondial représente 301 milliards EUR en 2010, une progression de 7,8% par rapport à 2009. Ce rapport analyse les nouvelles tendances et les changements dans le secteur. Il met en lumière les moteurs de la croissance et la mutation de cette industrie en analysant les tendances clés du marché et en présentant des prévisions en volume et en valeur jusqu'à 2015.
Internet-based on-demand viewing continues to grow Social media usage is impacting the way people watch TV High willingness to pay for fresh content Ericsson (NASDAQ:ERIC) ConsumerLab has released the results of its annual study "TV & Video Consumer Trend Report 2011," showing that people are spending slightly less time watching scheduled broadcast TV, and that they are spending more time watching streamed on-demand TV online. More than 44 (38) percent of the respondents reported watching internet-based on-demand TV more than once per week, while about 80 percent watch broadcast TV more than once per week. Data was collected in Australia, Austria, Brazil, China, Germany, the Netherlands, Russia, Spain, Sweden, Taiwan, the UK, the US and South Korea. In all, 22 qualitative and 13,000 quantitative interviews were conducted representing almost 400 million consumers.
View the large version of the infographic . Update : There was some confusion as to why Netflix ( which clearly uses an enormous amount of bandwidth ) was not included in this infographic. Our source for some of this data, Nielsen , measured the viewing habits of people doing web streaming to laptops and desktops but does not include data on streaming to devices.
A FEW years ago, some media executives feared (and many bloggers gloated) that people were abandoning television for the internet. That hasn't happened. The most rigorous studies show that television-watching has not declined—if anything, it has increased. Couch potatoes are learning to multi-task, watching TV while tapping away at their laptops or smartphones. But how much do they multi-task, and what websites do they visit? New numbers from Nielsen, a firm that tracks all sorts of old- and new-media consumption, provide some answers.
Où en sont les noces entre TV et Internet ? Quelles noces ? Il y a bien des façons de se marier… En terme de programmes, les télévisions commencent à intégrer l’idée d’une approche transversale entre les différents supports. Mais il y a encore beaucoup à faire. Bien entendu, cela tient au modèle économique, mais aussi au fait qu’au fond, peu de gens comprennent en même temps le langage web et le langage TV. Dans les chaînes, on travaille encore beaucoup en silo.
Selon une étude publiée par d'Eurodata TV Worldwide , la consommation TV dans le monde poursuit sa croissance pour atteindre un nouveau record en 2010 avec 3h10 par jour et par personne, soit 6 minutes de plus qu'il y a 5 ans. Cette croissance touche également les jeunes adultes - âgés de 15 à 24 ans - : les jeunes Anglais regardent 14 minutes de plus la télévision que l'an passé, les jeunes américains, 5 minutes supplémentaires et les jeunes Français 3 minutes de plus. Tous les genres télévisuels ont tiré profit de cette augmentation et tout particulièrement les films. A l'occasion de l'une des plus grandes conférences organisées lors du Festival de Cannes le 15 mai par L'Observatoire européen de l'audiovisuel (OEA), Jacques Braun, Vice-Président d'Eurodata TV Worldwide a déclaré : « les films font leur grand retour à la télévision et ont retrouvé un nouveau souffle, grâce au développement de la TNT et aux nouvelles chaînes lancées ces 2 dernières années. »
I saw a a tweet this morning about #hashtags being rolled out on screen across television shows , which reminded me of this little film and decklet I threw together a while back. The basic point I attempt to beat to death is that, as we've discussed before, media is one system now, which allows us to reverse the polarity , and that media definitions are assemblages of things , or, to put it another way, 'TV' may not be what we think it is, and even if it was, it probably isn't anymore. Y'know?