Viacom Media Networks' 'Social TV: Viewers C's the Moment' Study Reveals Three... -- NEW YORK, May 17, 2012. NEW YORK, May 17, 2012 /PRNewswire/ -- Viacom (NASDAQ: VIA, VIAB) today unveiled the results of its new "Social TV: Viewers C's The Moment" study exploring the social TV phenomenon through the lens of the viewer. While fairly nascent, social TV and co-viewing trends are growing rapidly, representing a shift in TV viewing from a lean-back to a lean-forward experience.
Viewers engage in an average of seven different types of social TV activities – online or offline – on at least a weekly basis. The most common activities include watching TV with others (85%), searching for supplemental content (61%) and viewing TV show clips on social networks (58%). The new research reveals that consumers engaging in social TV activities "C's the moment" primarily by communicating, consuming content and checking comments. (Logo: ) Communication Communicating is a top priority for social TV users.
There is no one-size-fits-all in terms of chat options. A Snapshot of the Exploding Social-TV Ecosystem | Social TV and Trending Topics: What's Hot Right Now. Médias & Publicité : France 5 lance la télévision connectée en direct. Les téléspectateurs pourront intervenir dans les débats de l'émission quotidienne C dans l'air, d'Yves Calvi. C'est une première européenne. Mardi prochain, France 5 lancera son premier service de télévision connectée en direct pour son émission phare C dans l'air. La chaîne de la connaissance, dirigée par Bruno Patino, qui est également le directeur général du numérique du groupe France Télévisions, joue sur du velours. Outre le fait que, depuis sa création, elle a toujours été en pointe de l'innovation technologique, elle est, avec sa petite sœur France 4, la meilleure élève du service public sur la TNT.
Alors que les chaînes historiques voient leurs performances s'éroder, France 5 affiche une part d'audience en progrès à 3,6 % sur le premier trimestre, contre 3,4 % un an plus tôt. Relance de Pluzz En effet, d'ici à la fin de l'année, le dirigeant annonce «une dizaine de prototypes comparables concernant des émissions ou des événements comme Roland-Garros». » TVous: la surprise du PAF.
THR's Social Media Poll: How Facebook and Twitter Impact the Entertainment Industry Gallery. Can ‘The Killing’ Make a Comeback? Actual Tweets in Response to the Season 1 Finale of 'The Killing': "If there is justice, Veena Sud will never write for television again. " "How appropriate that #TheKilling returns for its 2nd season on April Fool’s Day. #FoolMeOnce" "Worst hour of television ever — never watching again. " "The insult of The Killing is made worse by the arrogance of the showrunner. " "I want to smash your face into the cliff you left me hanging on. " When “The Killing” had its premiere last spring, it seemed, at first glance, like a slick and intriguing spin on the cop procedural: a moody murder mystery set in rainy Seattle, based on “Forbrydelsen,” a moody murder mystery set in Denmark. It didn’t. Here is Maureen Ryan, TV critic for The Huffington Post: “YOU HAVE GOT TO BE KIDDING ME.”
And those are the professionals. So that’s how we found ourselves, Veena Sud and I, having dinner on Valentine’s Day in a hotel in Vancouver, where she was working on an episode for “The Killing,” Season 2. "American Idol" Gets One-Stop Social Platform From Peel, The Next-Gen TV Guide. Peel, the app that learns your television tastes and turns your iPhone in a remote control, launched with the aim of creating a next-generation TV guide. "We started with discovery and control," says Scott Ellis, Peel's VP of marketing. "Now, we're focused on blowing out our social sharing. " Today, the startup, which has raised more than $24 million in VC funding, finally unveiled its social experience at SXSW. Now, when consumers scroll through Peel's visual display of TV recommendations, they'll soon start seeing the option to take a deeper dive into certain featured shows, such as American Idol, where they can gain access to social and interactive content.
For Peel, the move represents a play for the "second screen," a catch-all term for the smartphones and tablets consumers are turning to alongside TV, and a market that major companies--from Twitter to Yahoo to Shazam--are racing to win. Take American Idol. What's in it for Peel? SXSW/Social TV : plus personne ne veut attendre 12 heures… .... avant, enfin, de pouvoir parler d'un programme, d'une émission, d'un show avec ses collègues près de la machine à café ! Impressionnante montée donc des sujets liés à la « Social TV » qui, en un an, a vraiment décollé au Festival Interactif South by Southwest qui se tient ce week-end à Austin au Texas. Beaucoup de panels et surtout beaucoup de monde ! (version ré-actualisée dimanche) Voici donc l’état de l’art actuellement aux Etats-Unis, avec ces remontées d’expériences de grands acteurs américains, qui précisent tous : « nous n’en sommes qu’au tout début », ce phénomène d’enrichissement de l’expérience TV par les conversations de l’audience s’annonce massif !
(source: Edgeofdigitalculture) Quelle définition ? Littéralement, il s’agit de co-visualisation de la télé à distance ! (Source: Nielsen. "La Social TV c'est 3 choses : la distribution des contenus sur tous les nouveaux supports, l'engagement de l'audience pendant la diffusion, et le partage. " Avec quels outils ? Avec quel staff ?
BRAND. TV IMPACT. TRENDS. APP. OUTILS. Social Media Brings New Engagement to TV. Social media is bringing dramatic changes to nearly every aspect of the TV business. Viewers are using Facebook and Twitter to comment about shows before, during and after they air. Television networks, grappling with the fragmentation of their audience, are experimenting with mobile apps, Twitter promotions and branded social networks in an effort to bring viewers back together.
And a variety of other stakeholders are getting in on the social action as well. “Experimentation still rules the day,” said Debra Aho Williamson, eMarketer principal analyst and author of the new report, “Socializing the TV Experience.” “There is a great deal of uncertainty about the paths that social media and TV will take, and the extent to which they will converge over time.” The many players involved are chasing a small but growing user base. When it comes to socializing TV in real time, Twitter has emerged as the leader. The full report, “Socializing the TV Experience” also answers these key questions: