The findings of TV Guide Digital 's February 2012 survey reveal that less people are watching television content on time-delay or streaming to avoid spoilers they might encounter when using their social networks.
Sixty-five per cent of the 16-24 year-olds who were polled for the survey, listed talking to their friends via Facebook and Twitter, as their top leisure activity. A third of the group spend more than three hours networking online at a time, in a range of locations – including hospital operating tables and court.
For the past four years Twitter executives have been working with the likes of MTV to help them know how to focus live shows in line with what’s trending on the site, according to a report in The Times. For instance, during the recent MTV Video Music Awards, Lady Gaga became a trending topic on Twitter, after her dress made of meat caused a storm.
On parle en France beaucoup plus de TV connectée, que de social Tv et l’on peut se demander pourquoi. Est-ce dû à un manque de maturité ou de compréhension des diffuseurs et des pouvoirs publics ?
Nous avons vu dans la première partie de ce post le double « double mouvement », entre TV et conversation, et réseau sociaux et contenu. On pressent que l’on a besoin d’intégration. Qui va apporter une solution innovante, fusionnant objet télévision et conversation, conversation et contenu ?
If you’ve be reading my blog for the last couple of weeks you know I’ve been keenly interested in the development of Social TV . And while sites like GetGlue and Philo (which was just bought by Local Response ) got things kicked off by allowing you to “check-in” to the content you were reading/watching/listening to, I think you’re going to be hearing a lot more about companies like Social Guide and Bluefins Labs in the months to come.
I’m going to wrap up my series on Social TV (Read parts 1 , 2 & 3 )with a deep dive into three brands who are helping to shape this new territory.
How is Social TV transforming TV business models? A social revolution is sweeping through the global television industry.
Social media might just be the best thing that’s happened to TV. While you probably think all that tweeting and Facebooking is tearing us away from the flat screen, it’s actually making TV programming even more powerful.
Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content. These conversations are not only opening new channels for consumer engagement with their favorite TV shows and fellow fans alike, but also are providing insight into which viewers are driving the conversations and when. A recent analysis by NM Incite and Nielsen sheds light on which demographics are engaging with TV across social media and highlights some differences in composition between the general social media population and the population on social media sites talking about TV specifically. The social media population overall, skews slightly higher among females (55%), than males (45%).
Facebook's Christian Hernandez Gallardo wants the TV industry to think of Facebook as a platform for distributing content. Photograph: Stuart Dredge for the Guardian
How TV programmes are discussed on Twitter (click for larger image).
Want to know whether Modern Family or your favorite TV show will be back next season? Check out that program’s presence in the social media arena, according to the Social TV Summit held Wednesday in New York City.
I couldn't tweet during William and Kate's nuptials last year. My hand kept reaching for the BlackBerry I had left at a friend's house the night before and finding nothing.