TRENDS 2012
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The Flight From Conversation - NYTimes.com
At home, families sit together, texting and reading e-mail. At work executives text during board meetings.
CITIES
What will the world be like in 2012? | SlideShare Blog
12 presentations with predictions What will change in 2012? What will stay the same?
MARKETING
Tendances - Rishad Tobaccowala : «quand j’entends dire que la pub est mourante, je m’érige en faux !»
En pleine crise, publicité rimerait-elle avec morosité ? Pas pour le Monsieur stratégie et innovation de VivaKi qui livre dans nos colonnes sa vision de la pub et de ses composantes pour 2012 et après la fin du monde… Rishad Tobaccowala ,Chief Strategy & Innovation Officer Vivaki* et reconnu par le magazine TIME comme « l'un des cinq meilleurs innovateurs marketing de la planète », voit la vie en rose pour un secteur qui, selon lui entre en 2012 dans la première de ses cinq années de transition.
20 December 2011 | By Popsop Team IBM formally unveiled the sixth annual ‘IBM 5 in 5 ’ (#ibm5in5)—a list of innovations that have the potential to change the way people work, live and interact during the next five years. The next IBM 5 in 5 is based on market and societal trends as well as emerging technologies from IBM’s research labs around the world that can make these transformations possible.
IBM Reveals Five Innovations That Will Change Our Lives within Five Years – POPSOP.COM. Brand news. Brand design. Package design. Branding agencies. Brand experts
Hot chocolate, warm clothes, and wrapped presents under a tree, ‘tis once again the season to be jolly! We are familiar enough with the holidays as they are now; but what might Christmas be like in 50 years? Of course, it's impossible to predict with 100% accuracy how life will change in the next half century; however, if we track exponentially-advancing technologies, and then add a few creative possibilities, we can project a plausible scenario of what it might be like to experience the futuristic world of 2061. Humanity has much to be thankful for as we trek through the 21st Century. By 2040, scientists will have unraveled the mysteries of consciousness, which could quickly lead to mind-enhancement systems that boost intelligence.
Positive Futurist - Christmas 2061: space getaways, 'Holodeck' adventures, and more
BILAN 2011
MEDIA
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With biosensors and facial recognition systems increasingly embedded in daily life , real-time algorithms will automate mood management. Perhaps your car slows when you’re mad or your house lights up when you’re depressed or a soothing aroma blankets the mall when too many shoppers are frowning or your Facebook friends get mood updates from the changing expressions tracked by your laptop lid-cam. In the near term, restaurants will get people accustomed to the idea of mood management with neuro-gastronomy —foods that enable patrons to eat themselves happy .
CONSO
DIGITAL
Henry Tucker writes: The Futures Company has recently released the latest edition of Global MONITOR , our large scale syndicated future-focused Insights Programme. Global MONITOR’s analysis is underpinned by a survey of 27,000 respondents in 21 markets, and its research underpins much of thinking about social, cultural, and consumer change. Over the next few weeks we’ll be running a series of blog posts on themes from this research. One of the most important themes of Global MONITOR 2011 is about consumer volatility. Three years into the financial crisis, those in richer nations have experienced long periods of austerity, unprecedented since the last World War.
The volatile world « The Futures Company
TECHNOLOGIES
ATLANTA: Coca-Cola, the soft drinks giant, believes several major trends offer room for optimism and growth, despite the challenging economic climate. Speaking on a conference call , Muhter Kent, Coca-Cola's chief executive, outlined its positive outlook. "The last few months have reinforced our belief in the resilience of the global consumer," he said. Kent reported the firm's tracking of sales, the movement of shoppers between retail channels and out-of-home dining showed its goal of doubling revenues by 2020 was viable. "What we've seen this past quarter is that across the world, non-alcoholic beverages continue to generate increasing demand," said Kent.
Coke taps new trends: News from Warc.com