The Rise of E-Reading. Released: April 4, 2012 By Lee Rainie, Kathryn Zickuhr, Kristen Purcell, Mary Madden and Joanna Brenner One-fifth of American adults (21%) report that they have read an e-book in the past year, and this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles and Nooks. In mid-December 2011, 17% of American adults had reported they read an e-book in the previous year; by February, 2012, the share increased to 21%. The rise of e-books in American culture is part of a larger story about a shift from printed to digital material. Those who have taken the plunge into reading e-books stand out in almost every way from other kinds of readers. Most of the findings in this report come from a survey of 2,986 Americans ages 16 and older, conducted on November 16-December 21, 2011, that extensively focused on the new terrain of e-reading and people’s habits and preferences.
Key findings: Prev Next. Les veilles : Toute l'actualité de la pub TV et de la TV surveillée pour vous par le SNPTV - Syndicat National de la Publicité Télévisée. The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent increase compared to Q3 2011.
Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. The portable gadget also keeps kids quiet while families are on-the-go: 55 percent and 41 percent of parents report that their children used tablets for entertainment while traveling or in restaurants, respectively. This can also include watching TV shows and movies, which 43 percent of children often do. Communicating with friends and family is a less popular function on tablets– only 15 percent of kids engage in this activity. > En savoir + How iPad Could Transform the TV-Watching Experience | Co.Design. TV is, in many ways, a really dumb piece of technology: If you turn on a cooking show midway, you're lost, and it's essentially worthless to you. If you click on a football game at the wrong time, it could take 30 minutes to get all the info you want--such as how your fantasy-football lineup is performing.
And if you're watching any other show, the real motive (what with all those commercials carefully geared to your demographic) is to sell you stuff. But you can't buy stuff on the damn TV. All of those problems are addressed in a MetaMirror, a concept by Dublin-based design studio Notion. The project started as a response to a behavior so common you probably don't notice it: Watching TV, with your laptop right next to you, so that you can get additional content as the program goes along.
MetaMirror aims to make TV watching and supplemental online content into one single cuddle puddle. During a music show, you could get album details and direct links to iTunes and Ticketmaster: Tablet shipments skyrocketing, mobile traffic up. JP Morgan's experts predict 99 million tablets will ship globally in 2012 and by 2013 shipments will surpass 132 million The International Data Corporation (IDC) agrees.
They report Q3 tablet sales down about 6% from the original forecast of 19.2 million units sold, but believe Q4 will make up for that shortfall. Even though the forecast 'missed' by about 6% year to year tablet sales increased more than 260% with Apple driving the pace. "Amazon and Barnes & Noble are shaking up the media tablet market, and their success helps prove that there is an appetite for media tablets beyond Apple's iPad," said Tom Mainelli, Research Director, Mobile Connected Devices. "That said, I fully expect Apple to have its best-ever quarter in 4Q11, and in 2012 I think we'll see Apple's product begin to gain more traction outside of the consumer market, specifically with enterprise and education markets.
" The push for Q4? Looking for better ways to engage consumers through tablets? InShare. Tablet computers: Difference Engine: The iPad's third coming. BBC Internet Blog: BBC Online Industry Briefing: Audience Insight Beyond the Screens. “Ce soir, je regarderai bien la… tablette” Publications Google Finds Tablet A 'Multitasking' Device 12/01. Tablets have become multitasking devices, with more than 42% of activities occurring while doing another task or engaging with another entertainment medium.
But the majority using a tablet -- 82.2% -- to watch videos or other big-screen activities do not switch to another device in midstream. That means a consumer may start and finish watching a movie on the same tablet device, according to research released Wednesday. Google released research Wednesday that finds this is not the case when it comes to searching for information. The research shows that activities like shopping and searching, managing finances, checking the calendar, and email can begin on a tablet and then end up on a smartphone or laptop. Of all the activities people do on tablets, checking email, playing games, social networking and searching are the most frequently done in front of the TV.
They also have become companions for checking email while eating, and playing music while cooking. Tablets are personal devices. In Europe, Tablets Replace TV Viewing But Smartphones Don't | Global News. Www.ipsos.fr/sites/default/files/attachments/fyi_tablet_quoi_de_neuf.pdf. [VIDEO] Tablets & the Future of News: a BBC.com/Starcom MediaVest Study with Latitude. + Share this In September 2011, BBC.com and Starcom MediaVest partnered with Latitude Research on a thought leadership study to explore the role of tablets in people’s lives and in their changing interactions with the news. Overall, we found that tablets aren’t just convenient replacements for our existing behaviors with laptops and smartphones; instead, they’re opening up new possibilities for us to interact with content and advertising in ways we never expected to.
Tablet users are more interested in the news than they were before, with 78% following more news stories in greater depth. In fact, 70% of people who owned a tablet for one year or more found that it had become an integral part of their life routine, with benefits extending beyond mere portability and convenience. Study background Latitude conducted a the three-phase study amongst news readers that included: What do tablets mean for our everyday lives?
Recent study press Video created in collaboration with In the Car Media. The Tablet Revolution. Eighteen months after the introduction of the iPad, 11% of U.S. adults now own a tablet computer of some kind. About half (53%) get news on their tablet every day, and they read long articles as well as get headlines. But a majority says they would not be willing to pay for news content on these devices, according to the most detailed study to date of tablet users and how they interact with this new technology. The study, conducted by the Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group, finds that the vast majority of tablet owners-fully 77%-use their tablet every day. They spend an average of about 90 minutes on them. The survey also finds that three-in-ten tablet news users (defined for this study as the 77% of all tablet users who get news at least weekly) say they now spend more time getting news than they did before they had their tablet.
Just 4% say they spend less time while two-thirds (65%) spend about the same amount of time. Tablet Owners Most Active in M-Commerce. Increased tablet adoption could be the push that mobile commerce needs to get off the ground. Data from Ipsos indicates that tablet ownership leads to greater mobile purchasing, perhaps due to an improved shopping experience on the media-rich devices. According to Ipsos, tablet owners shop via mobile devices on a more frequent basis and spend more than smartphone owners. Ipsos also presents a group of consumers called “dual owners”—those who own both tablet and smartphone devices. Dual owners, Ipsos determined, conduct m-commerce purchases twice as often as those who own only smartphones. Dual owners, on average, made more than 20 mobile purchases over the past year. Dual owners not only purchase more often via mobile, but they also spend more money during their purchases. Among smartphone owners, 70% told Ipsos that the mobile device had little to no impact on their spending—in some cases, they may have spent less than they normally would have.
Half of US Tablet Owners Made a Purchase on Device in September. – October 11, 2011Posted in: E-Commerce, Mobile, Tablet, U.S. For retail brands, understanding how consumers use tablets to research and make purchases is a critical component in a comprehensive digital strategy, especially as adoption of tablets continues to increase. During the month of September, nearly half of tablet owners made or completed a purchase on their tablet, an important indicator of the growing importance of this media channel to the e-commerce market. Tablet owners exhibited considerable use of their devices throughout the entire purchasing process. In the past month, more than half of tablet owners looked up product or price information for a specific store (56%) and read customer ratings and reviews while on a tablet (54%). Notably, half of the tablet audience compared product and price information while on their device, with the same percentage searching for a nearby store. Press Release: For Tablet Owners, Tablets Are Displacing Consoles/Handhelds for Caming.
Press Release New York, NY, October 5, 2011 - There has been much speculation about how using a Tablet will impact the amount of time users spend with other media and other activities. New research from GfK MRI's iPanel shows that a majority of Tablet owners who participate in video games report they use a video game console or a handheld video game less often as a result of owning their Tablet. Moreover, 44% of Tablet owners say they read printed books less often, 42% say they read hard copy newspapers less often and 41% say they use a desktop or laptop computer less often as a result of owning a Tablet. GfK MRI's online iPanel is composed of more than 3,000 adult eReader and Tablet owners. Activities that have been far less impacted by the use of Tablets include playing sports, going to the movies and socializing with friends/family.
While not quite as popular, more than one-quarter of Tablet owners used a Newspaper or Magazine Tablet app in the last 30 days. About GfK MRI. Analyst Firm Gartner Sees iPad Sales Topping Market till 2014 - John Paczkowski. Some 63.6 million tablets will be sold in 2011, and of those, nearly three quarters will be iPads. That’s the latest from research outfit Gartner, which says Apple’s tablet will command 73.4 percent of global tablet sales this year and the majority of them until at least 2014. By comparison, Android tablets will account for just 17.3 percent of sales in 2011.
And while that’s an improvement over the 14.3 percent they claimed in 2010, it’s 28 percent lower than the share Gartner projected last quarter. Why? Because competing against the iPad is a thankless task — so far, anyway. “This is because Apple delivers a superior and unified user experience across its hardware, software and services. But the market should balance out a bit more over time, particularly if Google resolves some of the issues troubling Android tablets. “So far, Android’s appeal in the tablet market has been constrained by high prices, weak user interface and limited tablet applications,” Milanesi said.
iPads Used For Play, Not Work: Citigroup Survey - Peter Kafka - Media. So, yes. You could, theoretically, use your iPad to replace the PC you used to use for work. But you’re probably not: You’re probably using it as a recreational device, to surf the Web and entertain yourself. So says a new Citigroup survey of 1,800 consumers in the U.S., the U.K. and China. The research offers lots of interesting data points about tablet adoption in general (summary: Still an iPad market, not a tablet market) and we might come back to some of those later on. For now, a few things that will interest people who pay attention to the media business. For instance: All tablet users use apps (of course), but iPad owners are much more likely to pay.
But all tablet owners are still most interested in free stuff: People who plan on buying a tablet are most likely to do so because they think it’s a cool toy. And people who have bought a tablet don’t end up doing much work on it, unless Web surfing and email count as work (which, admittedly, could be the case): Onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portait_of_Todays_Tablet_User_--_Jun11_(Final-Public)3.pdf.
2020 Will Still Be the Year of the iPad - John Paczkowski - Mobile. Competing against Apple’s iPad has been a fruitless endeavor for most who have tried, and sadly for the company’s rivals, that’s not going to change any time soon. In fact, the iPad is probably going to claim a materially larger share of the tablet market than anyone expects. According to Needham analyst Charlie Wolf, the iPad will dominate the tablet market for the better part of the next decade. It will end this year with an 85 percent share, and while that percentage will decline gradually over the ensuing years, it will never fall so much that Apple loses the lead it claimed when the device first debuted.
In 2015, for example, the iPad will still have a 72.5 percent share, with more than 101 million units shipped. And in 2020? Wolf figures the iPad will command a 60 percent share of the tablet market by then, with nearly 140 million units shipped. How is that possible, given the unceasing cavalcade of new tablets parading to market? That will, of course, change over time. Tablet Apps Offer a Catalog Feel. iPad users spend most time in front of TV. Après les Etats-Unis, Comscore se penche sur les utilisateurs européens d’iPad.
Suite au marché américain (Voir archives), Mobilens, département spécialiste de la mobilité chez Comscore, a livré les résultats de son enquête sur les propriétaires de smartphones et tablettes européens (concernant la zone EU5, composée de la Grande-Bretagne, l’Allemagne, l’Espagne, l’Italie et la France). A périmètre égal (234 millions d’abonnements mobiles aux USA contre 233,5 en Europe), la marque à la pomme est moins implantée sur le vieux continent avec une part de marché de 12,4% (contre 16,2% outre-Atlantique), soit 28,9 millions d’appareils Apple contre 37,9 millions aux USA. Lancé en mars 2009 en Europe, le système d’exploitation mobile Android y est deux fois moins implanté (13,4 millions d'appareils et 5,7% de part de marché). En revanche le taux de multidétenteurs d’appareils Apple (acheteur d’iPad possédant déjà un iPhone y est similaire (27,2%contre 27,3%)).
Ipad-usability.pdf (Objet application/pdf)