TABLETS
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April 4, 2012 As the number of Americans that own tablet computers and e-book reading devices has increased, so has the percentage of adults who report that they have read an e-book in the past year. In a February survey, 21% of adults said they had read a e-book in the last year, compared to 17% who reported doing so in December.
The Rise of E-Reading - Pew Research Center
Les veilles : Toute l'actualité de la pub TV et de la TV surveillée pour vous par le SNPTV - Syndicat National de la Publicité Télévisée
The rise of gadgets is ushering in a new generation of kids who are growing up digital.
How iPad Could Transform the TV-Watching Experience | Co.Design
TV is, in many ways, a really dumb piece of technology: If you turn on a cooking show midway, you're lost, and it's essentially worthless to you.JP Morgan's experts predict 99 million tablets will ship globally in 2012 and by 2013 shipments will surpass 132 million
Tablet shipments skyrocketing, mobile traffic up - Mobile Marketing - BizReport
IT HAS been said before but bears repeating, especially with the gadget-giving season imminent: essentially, there is no such thing as a tablet-computer business; what there is instead is a rip-roaring market for iPads—with some 32m of them sold in the past 12 months alone.
Tablet computers: Difference Engine: The iPad's third coming | The Economist
BBC - BBC Internet Blog: BBC Online Industry Briefing: Audience Insight Beyond the Screens
At each of our BBC Online & Red Button events, we share insights into audience behaviours with the industry.
L’étude présente une série d’insights sur la pénétration des terminaux mobiles connectés et la diffusion des usages en mobilité sur 4 marchés européens (France, UK, Espagne, Pologne), avec quelques résultats relativement attendus (les usages se généralisent, l’iPad domine nettement le marché des tablettes, l’utilisateur type des tablettes est un homme actif…) et quelques petites surprises, notamment l’attirance des utilisateurs pour la publicité en mobilité (coupons, sms, pub géolocalisée). Coté usages, un élément qui ne peut qu’intéresser de près les éditeurs de TV : si le smartphone apparaît clairement comme le « second écran » par excellence , accompagnant, enrichissant et même favorisant la consommation de TV, la tablette, elle, jouit d’un statut différent.
“Ce soir, je regarderai bien la… tablette” | Metamedia
Tablets have become multitasking devices, with more than 42% of activities occurring while doing another task or engaging with another entertainment medium.
Publications Google Finds Tablet A 'Multitasking' Device 12/01/2011
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In Europe, Tablets Replace TV Viewing But Smartphones Don't | Global News - Advertising Age
[VIDEO] Tablets & the Future of News: a BBC.com/Starcom MediaVest Study with Latitude | Latitude Research°
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Tablet Owners Most Active in M-Commerce - eMarketer
Increased tablet adoption could be the push that mobile commerce needs to get off the ground. Data from Ipsos indicates that tablet ownership leads to greater mobile purchasing, perhaps due to an improved shopping experience on the media-rich devices. According to Ipsos, tablet owners shop via mobile devices on a more frequent basis and spend more than smartphone owners.– October 11, 2011 Posted in: E-Commerce , Mobile , Tablet , U.S. For retail brands, understanding how consumers use tablets to research and make purchases is a critical component in a comprehensive digital strategy, especially as adoption of tablets continues to increase.
Half of US Tablet Owners Made a Purchase on Device in September
Press Release: For Tablet Owners, Tablets Are Displacing Consoles/Handhelds for Caming
Press Release New York, NY, October 5, 2011 - There has been much speculation about how using a Tablet will impact the amount of time users spend with other media and other activities. New research from GfK MRI's iPanel shows that a majority of Tablet owners who participate in video games report they use a video game console or a handheld video game less often as a result of owning their Tablet.PayPal made a big splash yesterday, saying that it now has commitments from 16 major retailers to roll out PayPal at the register. Additionally, it said it is partnering with four software providers to gain access to 50,000 small- to medium-sized merchants. Meanwhile, tomorrow will be exactly a year since Google launched its mobile wallet.