TABLETS
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Released: April 4, 2012 21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
The Rise of E-Reading
Les veilles : Toute l'actualité de la pub TV et de la TV surveillée pour vous par le SNPTV - Syndicat National de la Publicité Télévisée
The rise of gadgets is ushering in a new generation of kids who are growing up digital.
How iPad Could Transform the TV-Watching Experience | Co.Design
TV is, in many ways, a really dumb piece of technology: If you turn on a cooking show midway, you're lost, and it's essentially worthless to you.JP Morgan's experts predict 99 million tablets will ship globally in 2012 and by 2013 shipments will surpass 132 million
Tablet shipments skyrocketing, mobile traffic up
IT HAS been said before but bears repeating, especially with the gadget-giving season imminent: essentially, there is no such thing as a tablet-computer business; what there is instead is a rip-roaring market for iPads—with some 32m of them sold in the past 12 months alone.
Tablet computers: Difference Engine: The iPad's third coming
Tablets have become multitasking devices, with more than 42% of activities occurring while doing another task or engaging with another entertainment medium. But the majority using a tablet -- 82.2% -- to watch videos or other big-screen activities do not switch to another device in midstream. That means a consumer may start and finish watching a movie on the same tablet device, according to research released Wednesday. Google released research Wednesday that finds this is not the case when it comes to searching for information.
Publications Google Finds Tablet A 'Multitasking' Device 12/01
[VIDEO] Tablets & the Future of News: a BBC.com/Starcom MediaVest Study with Latitude
+ Share this In September 2011, BBC.com and Starcom MediaVest partnered with Latitude Research on a thought leadership study to explore the role of tablets in people’s lives and in their changing interactions with the news. Overall, we found that tablets aren’t just convenient replacements for our existing behaviors with laptops and smartphones; instead, they’re opening up new possibilities for us to interact with content and advertising in ways we never expected to.
– October 11, 2011 Posted in: E-Commerce , Mobile , Tablet , U.S. For retail brands, understanding how consumers use tablets to research and make purchases is a critical component in a comprehensive digital strategy, especially as adoption of tablets continues to increase.
Half of US Tablet Owners Made a Purchase on Device in September
Press Release: For Tablet Owners, Tablets Are Displacing Consoles/Handhelds for Caming
Press Release New York, NY, October 5, 2011 - There has been much speculation about how using a Tablet will impact the amount of time users spend with other media and other activities. New research from GfK MRI's iPanel shows that a majority of Tablet owners who participate in video games report they use a video game console or a handheld video game less often as a result of owning their Tablet.
Some 63.6 million tablets will be sold in 2011, and of those, nearly three quarters will be iPads.
Analyst Firm Gartner Sees iPad Sales Topping Market till 2014 - John Paczkowski
iPads Used For Play, Not Work: Citigroup Survey - Peter Kafka - Media
So, yes. You could, theoretically, use your iPad to replace the PC you used to use for work.Competing against Apple’s iPad has been a fruitless endeavor for most who have tried, and sadly for the company’s rivals, that’s not going to change any time soon. In fact, the iPad is probably going to claim a materially larger share of the tablet market than anyone expects. According to Needham analyst Charlie Wolf, the iPad will dominate the tablet market for the better part of the next decade.
2020 Will Still Be the Year of the iPad - John Paczkowski - Mobile
Jim Wilson/The New York Times
Tablet Apps Offer a Catalog Feel
Suite au marché américain ( Voir archives ), Mobilens, département spécialiste de la mobilité chez Comscore, a livré les résultats de son enquête sur les propriétaires de smartphones et tablettes européens (concernant la zone EU5, composée de la Grande-Bretagne, l’Allemagne, l’Espagne, l’Italie et la France). A périmètre égal (234 millions d’abonnements mobiles aux USA contre 233,5 en Europe), la marque à la pomme est moins implantée sur le vieux continent avec une part de marché de 12,4% (contre 16,2% outre-Atlantique), soit 28,9 millions d’appareils Apple contre 37,9 millions aux USA.