Uniqlo Transforms Pinterest Into Giant Branded Mosaic | Creativity Pick of the Day
The strategy of the social media conversation Social media expertise is supposedly the most desired skill set in marketing right now, as every brand is scrambling to gain an informed opinion.
In what seemed like no time (but was, in fact, several years), Pinterest went from a talking point for digital elites to a de rigueur social tool for just about every person, media company and, of course, brand.
Actions speak louder than Clicks | Emerging Spaces – The home of Starcom MediaVest Group London’s insight, news and opinions. Over the last few months a Starcom MediaVest Group taskforce of our social, digital, data, search and research experts has been on a mission to create a simple yet consistent and scalable set of evaluation metrics for social media. Our starting point is that the key to understanding the true effects of social is to not just look at the numbers participating, but the level of their involvement. Also, we believe that if we want widespread adoption of our approach we must utilise existing data feeds from the social media publishers and not rely on expensive third party sources or black box models.
More marketers than ever believe their brands should be engaging with consumers on social networks—and advertising is an increasingly successful tool for doing so. As a result, worldwide social network ad revenues will surpass $8 billion in 2012 and approach $10 billion by 2013. Facebook, Social Networks Get Greater Share of Online Ad Spend
Guide for Responding to Negative Feedback: US Air Force Model - Learning About New Media
Alors que le débat sur les faux avis de consommateurs est vif sur le web francophone depuis juillet, que les pouvoirs publics intentent des procédures, et que l’Afnor vient de lancer une mission de concertation pour trouver des parades, il pourrait être intéressant d’écouter les propos d’un spécialiste.
As Social Spending Rises, Which Metrics Are CMOs Focusing On? Marketers are working to measure social media investments in different ways, in the hopes that budgets will rise in this still-growing space. Duke University’s Fuqua School of Business and the American Marketing Association analyzed how high-ranking marketers look at social media within their organizations for the September 2011 edition of their “CMO Survey.” The study found that companies are setting aside a greater percentage of their marketing budgets for social media and plan to continue that trend going forward.
New Balance: Urban Dash Challenge ARG App Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. Each day they are releasing 20-30 batons, and if you make it to the store with one, you’ll score a free pair of New Balance 574 Shoes instantly, but if you manage to collect the most virtual batons out of everyone in NYC, you’ll take home an exclusive 14k Gold Baton worth over $20k!
Forget the Klout Score! What’s Your Social Zoom Factor? There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.
Promoting Products Using Social Media - Advertising Now, companies increasingly are running online ads that focus less on pitching their products than promoting their Facebook pages and Twitter accounts.
Caroline Giegerich is the blogstress behind the Daily Marauder and a digital marketing consultant. Follow her on Twitter for more social media and emerging tech insights. Within the spectrum of social media, the act of sharing essentially amounts to a desire to personally define ourselves to others. The Art of the Checkin: From Location to Content to Brand
Twitter Testing Geo-Targeting Ads | Peter Kafka | MediaMemo | AllThingsD
Si vous avez déjà mené quelques expériences pour votre entreprise sur les médias sociaux, vous avez pu constater que ce n’était pas si simple. Vous n’étiez que 4 à la flashmob que vous avez organisé sur le parking d’Auchan, et dans la foule du samedi matin, personne ne s’est rendu compte qu’il se passait quelque chose. La m?thode infaillible pour r?ussir sur les m?dias sociaux enfin d?voil?e | Courir Longtemps
Presenting: 10 of the Smartest Big Brands in Social Media Samir Balwani is an emerging technology strategist at Morpheus Media, a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @samirbalwani and get his newsletter. As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers.