Get flash to fully experience Pearltrees
Social media expertise is supposedly the most desired skill set in marketing right now, as every brand is scrambling to gain an informed opinion.
In what seemed like no time (but was, in fact, several years) , Pinterest went from a talking point for digital elites to a de rigueur social tool for just about every person, media company and, of course, brand.
Actions speak louder than Clicks | Emerging Spaces – The home of Starcom MediaVest Group London’s insight, news and opinions.Over the last few months a Starcom MediaVest Group taskforce of our social, digital, data, search and research experts has been on a mission to create a simple yet consistent and scalable set of evaluation metrics for social media.
More marketers than ever believe their brands should be engaging with consumers on social networks—and advertising is an increasingly successful tool for doing so. As a result, worldwide social network ad revenues will surpass $8 billion in 2012 and approach $10 billion by 2013.
Alors que le débat sur les faux avis de consommateurs est vif sur le web francophone depuis juillet , que les pouvoirs publics intentent des procédures , et que l’Afnor vient de lancer une mission de concertation pour trouver des parades, il pourrait être intéressant d’écouter les propos d’un spécialiste.
Marketers are working to measure social media investments in different ways, in the hopes that budgets will rise in this still-growing space. Duke University’s Fuqua School of Business and the American Marketing Association analyzed how high-ranking marketers look at social media within their organizations for the September 2011 edition of their “CMO Survey.” The study found that companies are setting aside a greater percentage of their marketing budgets for social media and plan to continue that trend going forward.
Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. Each day they are releasing 20-30 batons, and if you make it to the store with one, you’ll score a free pair of New Balance 574 Shoes instantly, but if you manage to collect the most virtual batons out of everyone in NYC, you’ll take home an exclusive 14k Gold Baton worth over $20k!
There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.
Now, companies increasingly are running online ads that focus less on pitching their products than promoting their Facebook pages and Twitter accounts. The ads, which have menu tabs and increasingly resemble mini-Web sites themselves, allow users to click within the ad to see a brand’s Twitter messages or Facebook wall posts in real time, or to watch a brand’s video content from YouTube — all without leaving the Web page where the ad appears.
Caroline Giegerich is the blogstress behind the Daily Marauder and a digital marketing consultant. Follow her on Twitter for more social media and emerging tech insights. Within the spectrum of social media, the act of sharing essentially amounts to a desire to personally define ourselves to others.
A small but important step in the evolution of Twitter’s ad business: The company is now letting some marketers segment some of their purchases by location.
Si vous avez déjà mené quelques expériences pour votre entreprise sur les médias sociaux, vous avez pu constater que ce n’était pas si simple. Vous n’étiez que 4 à la flashmob que vous avez organisé sur le parking d’Auchan, et dans la foule du samedi matin, personne ne s’est rendu compte qu’il se passait quelque chose.
Samir Balwani is an emerging technology strategist at Morpheus Media , a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @samirbalwani and get his newsletter . As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers.