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After Kickstarting $2.5M In 1 Day, Can OUYA Disrupt Gaming? Why can’t I play my mobile games on my television? It’s a simple problem with a million solutions, none of which have taken over the world just yet. Will my phone Wi-Fi stream games to my TV, or will my TV just have an app store? What about Google TV? What about Apple TV? Where are all the apps we were promised with those? Ouya is a simple solution. Notice what has happend here: Ouya aims to take advantage of a gap in the market. That’s a powerful pitch, to judge by the response that Ouya has gotten.

Yet Ouya’s ultimate success is far from certain, the problem being that it’s the perfectly designed system for today, not a future-forward, paradigm-challenging product of tomorrow. I’m not just being curmudgeonly. “Today we’re a console and a controller. Except that they aren’t providing the entire solution, not yet. Quite simply, the Ouya is a product caught in the middle. Study: Young Consumers Switch Media 27 Times An Hour | News.

Etat des lieux du Multi-écrans en 2012. Beyond the PC. GlobalWebIndex. Getting to Know the Connected Consumer: From Computers to Tablets to Smartphones. Joe Nguyen | October 26, 2011 | 0 Comments | inShare0 To understand the full profile of today's digital consumer, it is no longer enough to measure desktop traffic alone. Consider these stats to find out why. Consumers today have a plethora of choices to consume media both at home and on the go. It wasn't long ago in digital history that 100 percent of digital traffic came from desktops or laptops. Now smartphones, tablets, and other connected devices account for a growing share of digital traffic. For today's publishers and advertisers, understanding how this audience consumes content across various platforms is critical to developing and executing successful digital campaigns.

Although online content consumption continues to occur primarily on computers at over 90 percent of page view traffic, mobile phones and other connected devices are gaining traction as additional sources of online traffic, particularly in mature technology markets. Screen Time Higher Than Ever for Children, Study Finds. “I’ll lie to myself that these are skill builders,’” said his father, Keith Lender, who has downloaded dozens of tablet and smart phone apps for Jaden and his 1-year-old brother, Dylan.

“No, I’m not lying,” he said, correcting himself. “Jaden’s really learning hand-eye coordination from the golf game, and it beats the hell out of sitting and watching television.” Despite the American Academy of Pediatrics’ longstanding recommendations to the contrary, children under 8 are spending more time than ever in front of screens, according to a study scheduled for release Tuesday. The report also documents for the first time an emerging “app gap” in which affluent children are likely to use mobile educational games while those in low-income families are the most likely to have televisions in their bedrooms.

The study, by Common Sense Media, a San Francisco nonprofit group, is the first of its kind since apps became widespread, and the first to look at screen time from birth. But Ms. Nearly 7 Percent of U.S. Digital Traffic Consumed Away from Computers. – October 10, 2011Posted in: Mobile, Tablet, U.S. U.S. consumers are increasingly connecting to digital content via a variety of devices such as smartphones, tablets and other connected devices. In August 2011, the share of non-computer traffic for the U.S. increased to 6.8% from just 6.2% at the end of the previous quarter. The largest percentage from this share came from mobile devices, which drove 4.4% of total digital traffic in the U.S. The second largest driver of non-computer traffic was the tablet category, contributing nearly 2% of total traffic. These findings are part of recent comScore report, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S.

To download a complimentary copy of the report, please visit: Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Social TV Heats Up Battle For Living Room. A new survey by Ovum finds that almost three-quarters of TV viewers with broadband access surf the Internet at same time and 38% of those are discussing TV shows on social media. Almost three-quarters (74 per cent) of consumers with a broadband connection surveyed by research firm Ovum claim to surf the Internet at the same time as watching TV. The independent telecoms analyst said it’s found that the rise of the “second screen” is now widespread, with 37% of the consumers it spoke to stating that they indulge on a regular basis.

Story continues after the ad Ovum’s survey revealed that 51% of the consumers it surveyed use the Internet to access further news or information related to the TV content they are viewing. Meanwhile, 38% said they use the Internet to discuss the TV show on social networking sites such as Facebook, an element of the so-called “social TV” phenomenon. Asks The Purple List, How Many Screens Do You Use In Your Life? Part 1. For Advertising, Study Says More Screens Are Better. 12:59 p.m. | Updated The conventional wisdom deems that many consumers may become confused or overwhelmed when ads are aimed at them on different screens in multiple media. However, according to new research from Nielsen, which was commissioned by Google, marketers may benefit from such cross-platform exposure.

As part of the research, consumers visiting the CBS TV City Media Lab at MGM Las Vegas were asked to look at content on a TV set, a computer, a smartphone and a tablet. During the test, a video ad that ran 15 seconds, pitching a premium-priced sports sedan, was shown in different permutations. Some people did not see any video ads, while others saw the video ad on various combinations of screens. According to the research report, the ability to remember the automotive brand behind the video ad – and engage with the car being advertised — increased significantly when multiple screens were involved. Study: 80 per cent of UK Teens Use Second Screen to Communicate with Friends when Watching Television.