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http://joymachine.typepad.com/northern_planner/2012/05/what-to-do-if-youre-stuck-for-a-proposition.html

Northern Planner: What to do if you're stuck for a proposition

Like it or not, it's the bit of the brief creative's read first (debatable if some read anything else to be honest).

How to Define a Digital Strategy — Balind Sieber

A Guide to Writing a Strategy Proposal (for beginners) http://balindsieber.com/how-to-define-a-digital-strategy/
http://robcampbell.wordpress.com/2011/10/28/microwaveable-planning-careers/ Sure, I’m no superstar, but all in all, I think I can hold my own. OK, so when you’ve been doing this planning lark for as long as I have – and with people and agencies that I have – you’d hope some of their brilliance and experiences has rubbed off on you … however that aside, I think I’m OK at what I do.

Microwaveable Planning Careers

brand new: Minimum Viable Planning

http://garethkay.typepad.com/brand_new/2011/09/minimum-viable-planning.html I sense this might be a rehash of a lot of the stuff Neil has written around agile planning but thought I'd share anyway.
Facts and insights are not the same thing and yet that is precisely what a great deal of market research seems to present. Insight is the understanding of a specific cause and effect in a specific context. Insight is the act or result of understanding the inner nature of things, or what was in Greek term noesis.

Insight vs. Absurdity | anthrostrategist

http://anthrostrategy.com/2011/10/06/insight-vs-absurdity/

Sauvons le planner stratégique de la médiocrité

http://www.cyroul.com/campagnes-pub-on-line/sauvons-le-planner-strategique-de-la-mediocrite/ I was appalled to read this interview some Agathe, strategic planner in Libération on Monday.

How impatience killed the planner | Life. Then strategy

http://www.markpollard.net/how-impatience-killed-the-planner/ Strategy | Comments | Last built on 17 August, 2011
Planners execute and interpret research that enables the agency to keep in touch with the market and understand what the consumer wants. http://www.communicationscouncil.org.au/public/content/ViewCategory.aspx?id=692

Strategic Planning

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