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Like it or not, it's the bit of the brief creative's read first (debatable if some read anything else to be honest).
A Guide to Writing a Strategy Proposal (for beginners)
Sure, I’m no superstar, but all in all, I think I can hold my own. OK, so when you’ve been doing this planning lark for as long as I have – and with people and agencies that I have – you’d hope some of their brilliance and experiences has rubbed off on you … however that aside, I think I’m OK at what I do.
I sense this might be a rehash of a lot of the stuff Neil has written around agile planning but thought I'd share anyway.
Facts and insights are not the same thing and yet that is precisely what a great deal of market research seems to present. Insight is the understanding of a specific cause and effect in a specific context. Insight is the act or result of understanding the inner nature of things, or what was in Greek term noesis.
I was appalled to read this interview some Agathe, strategic planner in Libération on Monday.
Strategy | Comments | Last built on 17 August, 2011
Planners execute and interpret research that enables the agency to keep in touch with the market and understand what the consumer wants.
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