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DIGITAL. Rishad Tobaccowala: Four Thoughts about the Future of Advertising. 1.Advertising is entering a golden age. Despite all the hand-wringing about advertising, it is and will continue to be a booming industry. The advertising market is larger than it has ever been and it will continue to explode for a combination of reasons. First, as the Internet empowers people, companies will truly have to embrace marketing, which according to Philip Kotler is "understanding and meeting people's requirements. " Second, technology is allowing for not only better ways of targeting and measuring advertising but also new ways of telling stories or allowing people to tell stories.

Third, Brands are growing more important in a fast-moving and cluttered world rather than less important. All of us are becoming brands ourselves. 2. Technology and digital platforms will play a critical role in the future of advertising. The future will be about people and we should put people at the core. We are using social networks to connect with people. 3. 4. Are you updating yourself? IDC-Social-Entertainment.pdf (Objet application/pdf) Three-Minute Manifesto. The New Advertising Outlet: Your Life. Why Future of Industry Isn't About Making Ads | News. Actualités - 2001, l'Odyssée du placement de produit. La Cinémathèque Française rend actuellement hommage au cinéaste Stanley Kubrick à travers une exposition présentant les différents aspects de sa personnalité, de son oeuvre fascinante et mystérieuse et des influences qu'il a créées.

Parmi les nombreux aspects mis en avant, le placement de produit dans les films du cinéaste est évoqué. Rien de nouveau, le placement de produit dans le cinéma existe depuis le début du siècle dernier ; en 1932 Groucho, un des Marx Brothers dans Horse Feathers (Plumes de cheval) croque un bonbon Life Savers. En revanche, ce qui est visionnaire ici, c'est le fait que Kubrick, soit passé à l'étape supérieure en proposant le placement de produit du futur... C'est dans 2001, l'Odyssée de l'espace, sorti en 1968 qu'il a réussi à créer une collaboration, accéder aux services de recherches et d'innovations de certaines marques.

La présence de ces marques aura permis de rendre le contexte futuriste du film plus crédible. Virginie Achouch. User engagement « One Size Fits One. Complexity: The Future of Advertising & Just About Everything Else. The next big things in video marketing (page 2 of 2) Xbox LiveMicrosoft's Xbox Live is the online entertainment experience for the Xbox 360 gaming console, which has expanded way beyond just the video games that it was designed for. Via Xbox Live, users can download and play games, music, and movies and interface with Facebook, Netflix, Last.fm, Twitter, and more. Microsoft has been in the streaming content business for years via the PC and mobile devices, and the Xbox Live is an industry powerhouse. Still not convinced? Check out these stats: There are 30 million Xbox Live active members worldwide, making the Xbox Live community larger than any city in the world and larger than any satellite provider -- that's larger than the population of Australia!

Xbox Live members are each spending almost 40 hours a month on the service -- that means cumulatively Xbox Live members are now logging 1 billion hours a month. Having been an Xbox user myself for many years, I can attest to the variety of programs that it offers. The Agency Of The Future.

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Ten ways to advertise your business on Facebook. The marketing potential of Facebook is huge, but many companies struggle to devise a strategy that’s suitable for such a social platform. But there are more than 400m active users of Facebook, meaning whatever your product or service, there’s a huge potential market there. So, how can you use the platform to promote your brand? Here are some of the ways marketers can approach it.

Make a Facebook page Let’s start with the most obvious; do you have a Facebook page? Since the website began inviting users to ‘like’ business pages rather than ‘become a fan’ of them, it’s much less intrusive and people seem to be far happier about this slightly more subdued way of showing their approval. If you’re marketing a lively brand or product, don’t make do with a dull standard Facebook page, make your landing page lively and interesting. Promote your page offsite Don’t expect your potential fans to find you on Facebook without a little support. Make your page interesting Use Facebook ads Build a Facebook app. Blog Offremedia » Blog Archive » Nous sommes très tournés vers l’efficacité et nous pensons que la grande creativité en est le principal vecteur.

The Future of Advertising. The Future of Advertising: Three Agencies' Visions | Co.Design. In the December/January issue, Fast Company magazine takes an in-depth look at the tumultuous state of advertising on the eve of the biggest creative revolution the industry has witnessed in decades. As a companion piece, we asked three agencies -- BBDO, Factory Design Labs, and Victors & Spoils -- to visualize the business today and what they foresee. Their contributions indicate an optimistic, if wryly cautious, view of the future. Have a look: Factory Design Labs "In both the current and future state consumers will control how and when they consume information," says Scott Mellin, CEO of Factory Design Labs.

BBDO "Everything will continuously change, but people will always stay the same," says David Lubars, BBDO's North American chairman and chief creative officer. Panoramic Story.