LinkedIn Demographics & Statistics - Jan 2012. Instagram : enjeux et interets pour les marques. Can Tumblr’s David Karp Embrace Ads Without Selling Out? The design of Tumblr, the blogging tool and social network, is guided by feeling. In particular, the feelings of David Karp, the company’s 26-year-old founder, whose instincts tend to run counter to current Web conventions. Tumblr does not display “follower” counts, for example, or other numerical markers of popularity that are viewed as crucial social-media features, because Karp finds them “really gross.” The culture of public friend-and-follow reciprocity that theoretically expands a social networking service can, in his view, “really poison a whole community.”
Possibly such a view of Internet culture could be arrived at by way of deliberate study of online group behavior. But that’s not how Tumblr was made. “David built it for himself,” John Maloney, until recently the company’s president, told me. I met Karp in Tumblr’s offices in the Flatiron district in New York. The trick is making page views equal money. Karp chose not to operate that way. Linkedin.jpg (1440×8263)
Is Pinterest The Next Social Commerce Game Changer? [Infographic] Wieden + Kennedy Amsterdam have developed an interactive Facebook app for Heineken in the lead up to Valentine’s Day. Serenade lets users invite potential partners on a date with the help of personalized songs performed by the band that featured in its commercial. The app is available in 20 languages and creates songs for Heineken fans on the social network, with lyrics based on where they want to take their date and why they think the person should go out with them. On February 9th, Heineken will be hosting an 8-hour YouTube event called ‘Serenade Live’ for fans around the world.
Its Facebook and Twitter followers have been asked if they want to go on a legendary date and from those that respond, a few will be selected to have their serenade written and performed live on the internet. Viewers will be able to watch participants’ reactions and interact with the presenter, the band and some “rogue sound engineers” via Heineken’s Twitter feed, Facebook page and YouTube channel.
Heineken. Clive Thompson on the Instagram Effect | Magazine. Photo: Andrew B. Myers When the mobile app Instagram emerged just over a year ago, I didn’t expect it to make a splash. Photo sharing is old hat (ask Flickr and Facebook), and social-media tools .. eh, they come and go. But Instagram didn’t go: It exploded, amassing 12 million users who’ve posted 250 million pictures. Not bad for an app built by six people.
What’s the allure? It’s partly that Instagram made mobile photo sharing drop-dead easy. But I think the main answer lies elsewhere. When Instagram launched, it offered 12 settings to augment users’ photos in ways that produced lovely and often surprising results. As I used the app more and more, something surprising happened: I became increasingly observant of the world around me. In old analog cameras, many such filter “effects” were a chemical byproduct of the film, so photographers became expert at understanding the unique powers of each. Does this make people better photographers?
I find it a lovely moment. Why Instagram Matters to Marketers: Evolving SoLoMo to SoLoMoSto. At its core, Instagram allows you to tell stories visually, with a simplicity and immediacy mobile users expect. At the same time, it adds another layer of elegance and artfulness. That's what makes its stories so appealing, and (for me) why it breaks new ground. Jason Keath has a great piece on Instagram over at his place in which he heralds the amazing growth of the mobile-social network. By “mobile-social,” of course, he means a social network in which the majority of activity takes place via mobile devices. Instagram, a photo-sharing social network with location-sharing aspects, and Foursquare, the leading location-sharing social network with photo-sharing aspects, both fit this bill well, Jason writes; they were both created initially as mobile apps.
They are mobile-first social platforms, in other words, built not first as website with a mobile app added later (like, for example, Facebook). What is Instagram? It’s true: Instagram is growing by leaps and bounds. •Instant content.
GOOGLE + FOURSQUARE. TWITTER.