PINTEREST

Is Pinterest The Next Social Commerce Game Changer? [Infographic] Wieden + Kennedy Amsterdam have developed an interactive Facebook app for Heineken in the lead up to Valentine’s Day.

Serenade lets users invite potential partners on a date with the help of personalized songs performed by the band that featured in its commercial. The app is available in 20 languages and creates songs for Heineken fans on the social network, with lyrics based on where they want to take their date and why they think the person should go out with them. On February 9th, Heineken will be hosting an 8-hour YouTube event called ‘Serenade Live’ for fans around the world.

Its Facebook and Twitter followers have been asked if they want to go on a legendary date and from those that respond, a few will be selected to have their serenade written and performed live on the internet. Viewers will be able to watch participants’ reactions and interact with the presenter, the band and some “rogue sound engineers” via Heineken’s Twitter feed, Facebook page and YouTube channel. The Ultimate Guide to Mastering Pinterest for Marketing. Over the past few months, you may have heard some chatter about a brand new social network called Pinterest.

Not surprising. According to Compete, unique visitors to Pinterest.com increased by 429% from September to December 2011, and the social network already boasts a user base of 3.3 million. Pinterest is only growing in popularity as the hottest new social network, and in December 2011, it made Hitwise's list of the top 10 social networks, currently sitting at #5 and beating out big names like LinkedIn and Google+.

And as with any hot new social network that comes onto the scene, marketers are chiming in with, "Can I use it for marketing? " "...and, how? " The short answer? What is Pinterest, and How Does it Work? Pinterest Etiquette As with any site that is built around content curation, 'pinners' (Pinterest users) must be especially cognizant of citing the sources of their individual pins. "Avoid Self Promotion | Pinterest is designed to curate and share things you love. 1. 2. 3. 4. 7 Examples of Brands That Pop on Pinterest. I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend.

No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. What I am dying to do is head over to my new obsession -- Pinterest -- to discover the next pastry to tackle. Currently, I'm using Pinterest to save links to just about everything: recipes I love, clothes I want to buy, or furniture I want to furnish my house with someday. As a 25-year-old graduate student, someday is a little farther off than I’d like, but it’s best to be prepared. Since you already know how to use Pinterest for marketing, now you're probably craving some inspirational real-life examples of brands using it effectively. Based on this data, it's not surprising that many businesses-focused early adopters have been lifestyle brands like home goods retailer West Elm and Real Simple Magazine. Chobani What They're Doing Right: Oreck Yes, the vacuum cleaner brand.

Mashable Etsy. Study: Pinterest drives more referral traffic than Google+, nearly on par with Twitter. Pinterest, the website which lets people collect and share photos online with a “virtual pinboard,” has steadily amassed a very dedicated following of users that spreads far beyond the app-obsessed early adopter crowd.

On Tuesday, a new study out of content sharing company Shareaholic showed just how powerful the Palo Alto, California-based startup has become. Shareaholic's survey (click to enlarge) Pinterest is now driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn — combined. That’s according to Shareaholic’s January 2012 referral traffic report, which is based on aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors each month. In January Pinterest was responsible for 3.6 percent of referrals tracked by Shareaholic, up from 2.5 percent during the previous month. It’s exciting to see a relative newcomer growing so quickly in the web space.