The United States Introduces ‘Brand USA’ to Welcome World Visitors. The organization responsible for marketing the United States to world visitors unveiled ‘Brand USA,’ America’s first-ever global consumer brand.
Formerly known as the Corporation for Travel Promotion, but now doing business as Brand USA Inc., the group introduced its global brand positioning and strategy before an international audience of travel professionals and destinations in London. The creation of America’s new global brand is the first critical step in the development of the nation’s first unified marketing effort. Brand USA Inc. will launch their first official advertising and marketing campaign in the spring of 2012 to invite world guests to visit America for leisure, business and scholarly purposes.During a brand launch event at London’s British Academy of Film and Television Arts (BAFTA) on November 7 and a subsequent press conference at ExCeL London, spokespeople revealed details about the brand and how it was established.
Iceland wants to be your friend. » Visit Norway advertising. Luxury Hotels Market the Memories - Advertising. A case in point is the Ritz-Carlton Hotel Company division of Marriott International, which is expressing that sentiment as the theme of a campaign scheduled to begin on Thursday: “Let us stay with you.” The switch, replacing the usual hotel-chain request to “Please stay with us,” is intended to convey that the memories of a visit to a Ritz-Carlton luxury property will last longer than another fluffy bathrobe. Another upscale lodging chain, Orient-Express Hotels, is taking a similar tack in a campaign that is to begin on Monday, which carries the theme “Embark on a journey like no other.”
Vacances sans internet. Une campagne Facebook originale pour promouvoir le tourisme en Suisse. PFLAG Canada Sharing Our Stories.