10 projects (Slideshare presentation) The Interest Graph on Twitter is Alive: Studying Starbucks Top Followers « Brian Solis Brian Solis. InShare1,306 Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life. This is the era of the interest graph – the expansion and contraction of social networks around common interests and events. While many companies are learning to listen to the conversations related to their brands and competitors, many are simply documenting activity and mentions as a reporting function and in some cases, as part of conversational workflow.
We’re now looking beyond the social graph as we move into focused networks that share more than just a relationship. Bringing the Interest Graph to Life The Interest Graph 1. 1. This is just the beginning. Studying Bio’graphy 1. Raise the temperature: How to increase 'brand desire' and get your customers hot under the collar | In-Depth Analysis. Thou shalt be coveted: A study shows that brands which kindle desire from consumers perform best financially - and it is not just aspirational designer goods that inspire this response. Here’s how to fan the flames of desire for your brand. Click here to see which brands appeal to which personality Click here to see why Red Cross is a hot brand The iPhone: number one desirable brand Human desire is the fundamental motivation of all human action, according to 17th century philosopher Thomas Hobbes. And brands that can evoke this powerful emotion in consumers are pulling ahead of their competitors, according to research shown exclusively to Marketing Week.
Clear benchmarked the top 100 desirable brands against international index the S&P 500, and the results show that the average return on investment for a company that owns a desirable brand is 12.8%, versus 7.5% for the S&P 500 as a whole, based on the last five years’ performance. Three-quarters of the UK’s top 100 are not high-end goods. Paid, Owned, Earned Media Briefing - Steve Sponder's Blog.
10 Things Brands Should Already Be Doing Online - IAB blog - Blogs - Brand Republic. Gazette » Cute, but does it make you want to buy Chanel cosmetics? Magical. We especially like the sparkles as she appears and disappears. Very Tinkerbell-y. The store is at 13 rue Saint Florentin. via RTL.fr via @ adngold . On the Hermès site right now, you can download PDF patterns for six versions of the to print and make yourself. Just go to the Hermès site , click , and choose from the menu (vertical orange bar, top left).
Note that different country sites might have different versions!! If you don’t find them, or if they take them down (they don’t stay up there forever, ladies!) On the Hermès site right now, you can download PDF patterns for six versions of the clutch to print and make yourself. As with the other Hermès goodies we’ve posted, if you don’t find them, or if they take them down, you can get them here .
We can’t get enough of this ad. Air France flight attendants wear Christian Lacroix. Read the rest at Reuters . Take this quiz to discover just how deeply you love the country and its people. You wear: a. an “I love Paris” T-shirt. Coca-Cola Marketing Shifts from Impressions to Expressions - Joe Tripodi. By Joe Tripodi | 9:05 AM April 27, 2011 This post is part of Creating a Customer-Centered Organization. A lot of us remember when the role of the CMO was much simpler.
Information flowed in one direction: from companies to consumers. When we drew up our plans and budgets, the key metric was consumer impressions: how many people would see, hear or read our ad? Today the only place that approach still works is on Mad Men. In the near term, “consumer impressions” will remain the backbone of our measurement because it is the metric universally used to compare audiences across nearly all types of media.
So, in addition to “consumer impressions,” we are increasingly tracking “consumer expressions.” So what are the keys to winning in this new era of empowered, engaged and networked consumers? Accept that consumers can generate more messages than you ever could. Develop content that is “Liquid and Linked.” Accept that you don’t own your brands; your consumers do. Technology and data are core to creativity at Coca-Cola. Technology should be core to the creative process at The Coca-Cola Company and data will become increasingly integral in the marketing mix, according to its VP of global ad strategy and creative excellence, Jonathan Mildenhall. Discussing at the Cannes Lions International Festival of Creativity what Coca-Cola refers to as its “liquid and linked” marketing approach, Mildenhall said consumer-generated stories and the distribution of technology were among the key drivers of change at the company.
“We can’t separate technology from the creative idea itself,” he said. Technology has brought greater consumer empowerment, which has driven an on-demand culture, he added. “Technology is a brilliant creator and enabler, and we need to integrate technologists into our core creative teams and develop stronger relationships directly with technology industry.” Mining data will also play an increasingly important part in the Coca-Cola marketing mix, according to Mildenhall.