How Tech Is Changing the Museum Experience. The Global Innovation Series is supported by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. It delivers more than purpose-built electric vehicles — it delivers smart mobility services. Visit bmw-i.com or follow @BMWi on Twitter.
Museums are exploring digital and mobile technologies to enhance visitor experience. Initiatives go beyond technology within exhibits and installations, but also include more pervasive uses of tech to create interactive experiences for visitors throughout a museum, as well as remote experiences for those who cannot get there. Here, we highlight what three museums are doing to make the experience interactive, educational and engaging. The Smithsonian — Washington, DC One of the leaders in the space of digital and mobile tech in museums is the Smithsonian.
The Smithsonian has an array of mobile apps and websites that allow museum visitors to interact as they go through an exhibit or to experience the exhibit remotely. Le monumental concours de Wikimédia. BMW Guggenheim Lab Media Alert: Urbanology. 5 Ways Museums Are Reaching Digital Audiences. If the last time you were in a museum you were being shuffled in a single-file line by an aging docent, you may be surprised by the dynamic lives these institutions lead in the digital world. New platforms are allowing museums to break free of the confines of the academic ivory tower and engage with their communities like never before. Ian Padgham, former social media guru of the San Francisco Museum of Modern Art says museums started flocking to social media in 2009. Museums initially used social media just to advertise events and exhibits, but quickly jumped into a world of interactive education and user generated content. From interactive SCVNGR challenges to crowdsourcing information about works of art, more museums are becoming digital savvy destinations.
Here's a look at some innovative campaigns. 1. The traditional experience of perusing exhibits can now become a dialogue, thanks to real-time information networks. 2. 3. Museum Nerd is one of those Internet celebrities. 4. 5.