E moms blogher and parenting 8 2, jkc. New mothers turn to the internet to take place of distant families - Health News, Health & Families. The breakdown of traditional support patterns has made women increasingly reliant on social networking sites such as Mumsnet and Net-mums for advice, according to the National Childbirth Trust (NCT). One in five women admits to going online in search of help on questions such as breastfeeding and sleep training. But despite the wealth of information available on the internet, a significant proportion of parents are struggling to cope and the charity warned yesterday that the threatened closure of Sure Start children's centres could make matters even more difficult for them. A recent report by the Daycare Trust and 4Children estimated that 250 Sure Start centres could close within a year while a survey of 3,500 centre managers found half were expecting to run reduced services because of budget cuts.
Sally Horrox, the NCT director of communications, said it was vital women had places where they could meet face to face. Almost Half of Moms 'Like' Your Brand on Their Own | Ad Age Stat. Two Thirds Of Moms Shop With Their Smartphones. Most smartphone-wielding mothers put their phones to work while they shop, according to a survey by mobile ad network Greystripe. In a survey of 239 mothers, whom Greystripe recruited using mobile banner ads in its network, 66% acknowledged that their smartphones play a role in their shopping trips. Around 45% said they use their phones to locate the nearest store. The next most common use of smartphones was to compare prices. Only 15% of the women surveyed said they actually made purchases using their phones.
Since Greystripe has an interest in portraying mobile phones as an excellent place to target mothers while shopping (women make the majority of household purchase decisions, and this makes them a favorite target of the advertisers Greystripe courts), it's not the most reliable source of research on the topic. Other research about mobile phone marketing and women has shown more varied results. Moms Adopting Mobile Web. When one thinks of the most wired, mobile-dependent demos, Foursquare-loving urban hipsters or text-obsessive teens spring to mind.
But moms, not so much. But according to Babycenter's 2011 Mobile Mom Report, moms with smartphones like the iPhone spend more time with the mobile Web (6.1 hours a day) than the PC-based Web (4.1 hours). Of course, more moms still have vanilla-featured phones than smartphones. Andamong nonsmartphone moms, PC-based Web consumption dominates mobiles—an average of 5.4 hours per day spent surfing the Web on a PC vs. 2.5 for the mobile Web. Moms are also surprisingly big on mobile apps favoring those for health information, shopping, diet and exercise, said Tina Sharkey, BabyCenter's chairman and global president, during a presentation at the Time Warner Center on Tuesday in New York. Sharkey argued that the report's conclusions have major implications for marketers—who have generally taken nothing but baby steps when it comes to mobile advertising.