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Ok, Father's Day is over. Hope the dads enjoyed their golf games and are all wearing their new ties. Now, let's get back to talking about Mobile Moms. There's a lot of talk about how important it is to drive Facebook likes for your brand to build an audience and build engagement in order to keep your brand's news in the feed.
Most smartphone-wielding mothers put their phones to work while they shop, according to a survey by mobile ad network Greystripe. In a survey of 239 mothers, whom Greystripe recruited using mobile banner ads in its network, 66% acknowledged that their smartphones play a role in their shopping trips. Around 45% said they use their phones to locate the nearest store. The next most common use of smartphones was to compare prices.
When one thinks of the most wired, mobile-dependent demos, Foursquare-loving urban hipsters or text-obsessive teens spring to mind. But moms, not so much. But according to Babycenter's 2011 Mobile Mom Report, moms with smartphones like the iPhone spend more time with the mobile Web (6.1 hours a day) than the PC-based Web (4.1 hours).
Since 2004, the community of mothers who blog has exploded. Currently, one in eight moms online writes a blog, according to research by Debra Aho Williamson, principal analyst, social media marketing, at eMarketer. But contrary to popular perception, these blogs aren't just "mommy blogs." They cover a wide range of topics, including parenting, couponing, travel, technology, and finance.
Moms have embraced mobile -- email, apps, SMS, voice, and the mobile web -- in a big way. This isn't a burgeoning trend. It's the reality right now. According to more than 5,000 moms surveyed for BabyCenter's recent Mobile Mom Report, moms are 18 percent more likely than the general public to have a smartphone.