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M-commerce : quand le mobile réinvente le shopping. Mobile Apps Put the Web in Their Rear-view Mirror. Mobile Apps Put the Web in Their Rear-view Mirror Posted by Charles Newark-French on Mon, Jun 20, 2011 Although the Internet entered the mainstream a mere 15 years ago, life without it today is nearly incomprehensible.

Mobile Apps Put the Web in Their Rear-view Mirror

And our use of the web has rapidly changed as well. Global mobile research on the smartphone user and the mobile marketer from the MMA and Google. How-teens-are-using-their-mobile-phones.png (Image PNG, 960x2000 pixels) The Mobile Movement: Understanding Smartphone Consumers.

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Mobile data. Mobile personna. Mobile search. Mobile shopping. Mobile Marketers Must Respond to Cultural Differences. As mobile penetration and usage increase across the board, marketers must craft campaigns that appeal to local communities and cultural differences.

Mobile Marketers Must Respond to Cultural Differences

Ads developed for the US or other Western markets may not have the same impact throughout the world. Latin America, as a region, has some of the highest adoption rates of mobile devices in the world and overall mobile phone user penetration of 55.4%. eMarketer estimates that penetration in Argentina, Brazil and Mexico will be 77%, 54% and 52% in 2011, respectively.