Top Mobile Trends From 2011That Will Drive 2012. As we start a new year, sometimes it is useful to look back on the year just finished and consider what major trends took place that may impact the future.
The folks at Google have done just this and have given us their view of the most significant developments that took place last year. As Google is clearly now one of the world’s most powerful mobile companies, its worth a look. The Google Mobile Ads Blog is an informal blog which occasionally provides good insight into Google’s view of the mobile world. Clearly they think that 2011 was a good year for mobile advertising, as they say that the conversation has shifted from ‘Why should I advertise on mobile or build a mobile website?’ To ‘How do I get started?’. Here is their view of the top trends from 2011 which will carry on and be important in 2012 and beyond: Read the entire article here on the Google Mobile Blog. 2012: Year of Mobile?
I recently chatted with Andrew Martin, of Metia, about the impact of mobile devices on ecommerce.
You can read that article here. Andrew is back today to talk about trends for mobile heading in to 2012. Kristina: There has been an app vs. mobile site debate for probably 3 years now. With more areas becoming 3-4G compatible, thus allowing 'always on' functionality, is the mobile web moving more toward site? Or are apps still important? Andrew Martin, Vice President, Metia/Seattle: Apps are definitely still important, and brands are learning that they are only part of the answer to the smartphone opportunity. Recent research says that users make more purchases in apps, but the downside is that there are issues with less distribution of the app.
The technology that brands use to drive their content needs to be compatible for both experiences. Andrew: LBS offers a huge opportunity in digital marketing, particularly for B2C brands and small businesses. InShare. A look back at 2011. Publications Ten Mobile Social Trends For 2012 11/15. How prepared are you for the mobile social tidal wave, tsunami, hurricane, and Bieberquake that will hit us in 2012?
You’d better get ready. Gartner forecasts that there will be 7.4 billion mobile connections in 2015, when the earth’s population is expected to be a mere 7.2 billion. And you know what everyone’s going to be doing with their 1.03 mobile connections per person? They’ll be undressing catalog models with augmented reality apps. But when they’re not doing that, they’ll probably be engaging with some kind of social media. Following a keynote I just delivered at Customer Engagement Technology World 2011 on mobile social media, which you can download at bit.ly/cetw2011, here are the 10 trends to follow.
Here are the top-10 mobile social trends: 1) Social Fashion Why it matters: Mobile experiences can change the shopping experience to provide real-time feedback from friends, experts, and sometimes brands. 2) Tag, You’re It Watch out: Keep tags simple and relevant. 3) Interactive TV.