Coca Cola’s Secret Weapon for World Domination – Mobile Marketing. Tom Daly feels cheated. The Group Director of Global Connections (see Management Plan ) leads the company’s mobile marketing efforts, which is currently around 4% of marketing spend. “Every day, there are 1.7 billion transactions of our product. With 6 billion SIM cards globally, that represents a lot of people who should be holding a Coke”. Coca Cola is counting on mobile to help realize CEO Muhtar Kent’s 2020 Vision Plan of doubling 2010 revenue to $200 million by 2020. “The fundamental question is whether the phone will be an enabler or barrier toward achieving our business goals. “Our focus is on building content and experiences that only mobile can create. Growth will need to come in emerging markets, where Smartphone penetration is growing quickly but still below 10%.
An example from China is Minute Maid’s Pulpy Super Milky, launched in late 2009. In fact, Coca-Cola’s single most successful Chinese mobile marketing campaign combined mobile messaging and mobile web. {*style:<b> Www.snptv.org/_files/veilles/fichiers/veilles-285-278.pdf. 6,8 millions d'iOS et d'Android sous le sapin. Il y a ceux qui n'ont pas reçu d'iPhone ou d'iPad à Noël . Et puis il y a les autres, ceux qui ont fébrilement ouvert le paquet attendu sous le regard attendri de leurs parents ou enfants, y trouvant le terminal portable qui leur ouvre la porte d'un nouveau monde connecté où il pourront, d'un mouvement de doigt alerte et délicat... jouer à Angry Birds aux toilettes au travail.
Ceux là sont 6,8 millions à avoir activé un appareil tournant sous iOS (iPhone, iPad, iPod Touch) ou Android pendant la journée du 25 décembre, selon des chiffres fournis par Flurry. Le chiffre est obtenu, comme l'explique l'entreprise américaine, grâce au programme Flurry Analytics contenu dans «plus de 100000 applications disponibles sur les iOS, Android, Blackberry et Windows Phone» . Chaque application activée signalant un nouveau téléphone sur le réseau, on obtient le nombre de terminaux portables activés. Reste à départager les activations iOS et Android. Lire les réactions à cet article. Sophian FANEN. The year in mobile apps: Where we’ve been, where we’re going. Smartphone and tablet purchases have been on the rise for several years, but 2011 was a turning point: This was the first year that these mobile devices outsold desktop and laptop PCs. The effect — and perhaps some of the cause of this — is a love affair with mobile apps, leading to more apps sold than ever and more time spent with them than ever.
We mobile consumers demonstrated this very clearly both in the U.S. and abroad: Apple this month hit 18 billion downloads total on its iOS App Store, and Google’s Android Market likewise hit 10 billion. As the year winds down, here’s a look back at the biggest, most significant things that happened in the apps we use on our smartphones and tablets this year, as well as the most important themes to watch out for come 2012. In 2011… We spent more time in apps than browsing. Flurry The iOS App Store proved it is still the place for devs who want to make money.
The app obsession went international. In 2012… More HyLoMo everywhere.
Mobile Search: 15 Statistics You Might Want To Know. Mobile marketing and advertising have generally become mainstream by now, and along with this has come an increasing appreciation for the importance of mobile search. Now publications traditionally focused only on PC based SEM are actively discussing and analyzing mobile search.
Recently in MediaPost’s SearchInsider publication, Aaron Goldman wrote an article listing 15 interesting and potentially significant statistics about mobile and search. We found the statistics quite interesting and fun, and have listed a few of them below. Go to the MediaPost site to read the full article. #1 - By 2012, there will be 5 billion mobile devices in use. This is roughly equivalent to 70% of the entire world’s population! #2 - Penetration of smartphones stands at about 40% in both Western Europe and the U.S. . #3 - Mobile makes up about 15% of all Google searches, and about 20% of searches globally for Yahoo.
. #6 - 43% would give up beer if they would otherwise have to give up their smartphones. Decoder, Issue No.4.
Www.gstatic.com/ads/research/en/2011_Advanced_Global_Mobile_Trends.pdf. Www.email-ipsos.com/20110923/PDF/Mobile_11-09.pdf. Publications Printer Friendly. ENJEUX. DATA. _lp01chynYW1qbvo7io1_1280.jpg (381×1280) Says Worldwide Mobile Advertising Revenue Forecast to Reach $3.3 Billion in 2011. STAMFORD, Conn., June 16, 2011 View All Press Releases Asia/Pacific to Remain Leading Market Although Revenue in North America and Western Europe Is Strengthening Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner, Inc.
Worldwide revenue will reach $20.6 billion by 2015, but not all types of mobile advertising will generate the same opportunity. Search and maps will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015. "Mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns," said Stephanie Baghdassarian, research director at Gartner. North America and Western Europe are the regions where mobile advertising budgets will grow most, representing 28 percent and 25 percent of the global market by 2015 (see Table 1).
Contacts About Gartner. How To Create Real Value Through Branded Mobile Experiences. We use mobile devices throughout the day to communicate with each other, get timely information, and entertain ourselves. And, because they’re almost always within a few feet of us, these devices offer myriad opportunities for brands to insert themselves into our lives in meaningful ways. But brands have been slow to realize this opportunity.
Whenever I browse the Apple app store, I’m always shocked by the small number of apps that have been commissioned by big brands — and this holds true for the Android and BlackBerry app stores, too. The app landscape is absolutely dominated by new startups — and big brands are getting left in their dust. Take, for example, Apple’s list of top free iPhone apps from 2010. Education (kudos to NASA, which was the only big brand)Entertainment (kudos to Fandango)Healthcare and fitness (kudos to WebMD)Medical (kudos to WebMD)Photography (kudos to Adobe)Utilities (kudos to AT&T) So why is this a problem? The North Face. Invest in ethnographic research.