MOBILE
The year in mobile apps: Where we’ve been, where we’re going
Smartphone and tablet purchases have been on the rise for several years, but 2011 was a turning point: This was the first year that these mobile devices outsold desktop and laptop PCs. The effect — and perhaps some of the cause of this — is a love affair with mobile apps, leading to more apps sold than ever and more time spent with them than ever. We mobile consumers demonstrated this very clearly both in the U.S. and abroad: Apple this month hit 18 billion downloads total on its iOS App Store, and Google’s Android Market likewise hit 10 billion.
APP
Mobile Search: 15 Statistics You Might Want To Know
Mobile marketing and advertising have generally become mainstream by now, and along with this has come an increasing appreciation for the importance of mobile search.
USAGE
Universal Uses Van Wagner Blimp To Promote 'Despicable Me 2' by Erik Sass Yesterday, 10:03 PM Universal Pictures is promoting "Despicable Me 2," scheduled for a July 3, with an elaborate aerial advertising campaign in partnership with Van Wagner Communications' Airship Group. ...
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ENJEUX
DATA
How To Create Real Value Through Branded Mobile Experiences
We use mobile devices throughout the day to communicate with each other, get timely information, and entertain ourselves.
TREND