METRICS
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Companies and marketers realize that amassing fans and followers is not the be-all, end-all of social media marketing.
Marketers Seek to Better Measure Social Media Success - eMarketer
Press Widely Criticized, But Trusted More than Other Information Sources | Pew Research Center for the People and the Press
Negative opinions about the performance of news organizations now equal or surpass all-time highs on nine of 12 core measures the Pew Research Center has been tracking since 1985.
L'IDATE vient de publier son rapport sur « les usages & marchés mondiaux de l'Internet » : Ce rapport fournit les données et prévisions des marchés des services Internet - usages et revenus, par pays et par zone. La segmentation de cette étude s'articule autour des services clés : search, réseaux sociaux, e-Commerce, vidéo, et plus généralement les revenus de la pub en ligne - sur le fixe et sur le mobile.
Consulting and Research: Telecoms, Internet, Media
What UK Internet usage would look like condensed into 1 hour - TNW UK
Have you ever wondered how the UK’s monthly Internet usage would look if it was condensed into a single hour?
Advertising to Facebook Fans Improves Conversions, Says Study
The cost of converting people to sign-up for events, purchase products and register for services decreases considerably when businesses run Facebook advertisements that target existing fans, as opposed to non-fans. Registration acquisition costs can be 44% cheaper, while event sign-ups cost 33% less and purchases are 15% cheaper to achieve. This is according to a recent blog post on Inside Facebook , who was privvy to data from the social advertising agency TBG showing these results. Over the course of a thirteen-client, 4.1 billion ad impression study, TBG found that targeting Facebook fans was more effective than targeting non-fans when it comes to these specific types of conversions. It makes sense that consumers who have already declared their appreciation for a brand are more likely to purchase their products or sign up with that company. If I'm not yet acquainted with a given brand, I'm probably going to be far less inclined to spend my time or money with them.A presentation of the general learnings from the Value of a Fan study conducted for the World Federation of Advertisers (WFA) by Millward Brown. More...
Value of a Fan
How TV programmes are discussed on Twitter (click for larger image). Source: TV Genius Not so very long ago television producers and film-makers were thrilled if their projects had the "water cooler effect" – that is to say the show, the programme or the film became a topic of conversation or chatter among people in offices, bars or the home. Nowadays the conversations with the most clout are increasingly taking place among social network communities gathering online to take the "water cooler effect" into the twittersphere and on to the many pages of Facebook.
The impact of Twitter on TV shows | Film | The Guardian
Sometimes it's easy to know which messages will spread through Twitter like wildfire. Just ask Rep. Anthony Weiner (D-New York), who faces pressure to resign after unwittingly sending an intimate photo of himself to thousands of followers.
Tracking Down Twitter's Best Rumor Spreaders - Technology Review
The Newsonomics of 2011 news metrics to watch » Nieman Journalism Lab » Pushing to the Future of Journalism
[Each week, our friend Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of the news business for the Lab.] In the digital business, the old aphorism — “If you can’t measure it, it doesn’t exist” — is rapidly moving from article of faith to fundamental operating principle. Measurement systems are just getting better and better. Yes, there are still quite a few naysayers in the digital news business, those who believe that editorial discretion is superior to any metric the digital combines can kick out.