Internet 2011 in numbers. So what happened with the Internet in 2011? How many email accounts were there in the world in 2011? How many websites? How much did the most expensive domain name cost? How many photos were hosted on Facebook? How many videos were viewed to YouTube? We’ve got answers to these questions and many more. Email 3.146 billion – Number of email accounts worldwide.27.6% – Microsoft Outlook was the most popular email client.19% – Percentage of spam emails delivered to corporate email inboxes despite spam filters.112 – Number of emails sent and received per day by the average corporate user.71% – Percentage of worldwide email traffic that was spam (November 2011).360 million – Total number of Hotmail users (largest email service in the world).$44.25 – The estimated return on $1 invested in email marketing in 2011.40 – Years since the first email was sent, in 1971.0.39% – Percentage of email that was malicious (November 2011).
Websites Web servers Domain names Internet users Social media Web browsers. State of Mobile Measurement. Reliable, consistent mobile measurement standards are key to attracting greater marketing investment in the platform. In particular, all media depend critically upon reliable metrics for audience reach—the “size of the prize” to attract and retain advertising spending. However, mobile measurement today is challenged by serious methodological and technological limitations. The growth in mobile advertising spend and consumer usage requires sound measurement and reliable methodologies to understand audience behavior and ad effectiveness. By examining the drivers and inhibitors of better measurement in more detail, the complexity of the mobile ecosystem, and, finally, the need for cross-media measurement, the IAB hopes to inspire industry dialogue. This document is not meant to be prescriptive nor definitive, but rather a look at the landscape for mobile measurement today and the industry’s future needs.
TNS Digital Life | Internet Statistics & Social Media Usage | Online Behavior & Trends. Press Widely Criticized, But Trusted More than Other Information Sources. Views of the News Media: 1985-2011 Overview Negative opinions about the performance of news organizations now equal or surpass all-time highs on nine of 12 core measures the Pew Research Center has been tracking since 1985. However, these bleak findings are put into some perspective by the fact that news organizations are more trusted sources of information than are many other institutions, including government and business.
Further, people rate the performance of the news organizations they rely on much more positively than they rate the performance of news organizations generally. And the public’s impressions of the national media may be influenced more by their opinions of cable news outlets than their views of other news sources, such as network or local TV news, newspapers or internet news outlets. The Pew Research Center for the People & the Press has been tracking views of press performance since 1985, and the overall ratings remain quite negative. Long-Term Views of the Press. Consulting and Research: Telecoms, Internet, Media. Les usages et marches mondiaux de l'Internet 19/09/2011 Les internautes mobiles seront plus nombreux que les internautes fixes en 2013World Internet Usage & MarketsL'IDATE vient de publier son rapport sur « les usages & marchés mondiaux de l'Internet » : Ce rapport fournit les données et prévisions des marchés des services Internet - usages et revenus, par pays et par zone.
La segmentation de cette étude s'articule autour des services clés : search, réseaux sociaux, e-Commerce, vidéo, et plus généralement les revenus de la pub en ligne - sur le fixe et sur le mobile. Elle couvre l'Europe, l'Amérique du Nord et l'Asie et analyse les tendances majeures par segment, ainsi que les acteurs clés du marché. L'économie de l'Internet soutenue par la publicité en ligne, et également par le e-commerce Sophie LubranoDirectrice d'études Visitez aussi notre blog IDATE pour lire cet article dans son intégralité ou télécharger le communiqué ici.
What UK Internet usage would look like condensed into 1 hour - TNW UK. 20 September '11, 11:36am Follow Have you ever wondered how the UK’s monthly Internet usage would look if it was condensed into a single hour? No, neither had we. But the infographic below, based on data from Experian Hitwise, does exactly that, and it is interesting to see how we’re all whiling our time away on the Web. In August 2011, the UK Internet populace spent 3.4bn hours online, and through combining visit data with the average visit session time Hitwise has distilled the whole month’s usage into a single hour: As you can see, social media accounts for the most time spent online, and this perhaps isn’t all that surprising given that half the UK population is now on Facebook.
Entertainment is the second biggest category, accounting for 9 minutes of every Internet hour, with video-on-demand sites such as BBC iPlayer and 4OD proving particularly popular. Advertising to Facebook Fans Improves Conversions, Says Study. Yggdrasil, the provider of iGaming intellectual properties (IPs), has announced a new partnership with solutions provider ALL IN.
The deal marks a new era for Yggdrasil that expands the reach of its already popular list of gaming titles. ALL IN will be both a technical partner for the games provider and will open up a new landscape with a reported 250 clients on their portfolio. Yggdrasil and ALL IN team up Yggdrasil has been building its brand for over a decade to become one of the key players in the industry, developing games and weaving in IPs recognizable to consumers. As we reported, the gaming provider has been busy across 2025, with deals including the only licensed online casino in Lebanon, BetArabia. The partnership marks a new expansion into a previously untapped territory for Yggdrasil, delivering a full range of third-party content from its YGG Masters studio partners. The Malta-based gaming provider has also expanded into the Finnish and UK markets throughout the year. Value of a Fan.
The impact of Twitter on TV shows | Film. Not so very long ago television producers and film-makers were thrilled if their projects had the "water cooler effect" – that is to say the show, the programme or the film became a topic of conversation or chatter among people in offices, bars or the home. Nowadays the conversations with the most clout are increasingly taking place among social network communities gathering online to take the "water cooler effect" into the twittersphere and on to the many pages of Facebook. A programme that is trending on Twitter is increasingly a currency of success or failure. Do enough people "like" your show on Facebook? Well, if not, then why not? And will your programme be a recommended "must watch" on the growing number of social network-style online television guides, such as the one offered on Freeview.
"Producers watch Twitter as their shows are going out with some trepidation," says Simon Nelson, a former controller of BBC Vision and now an adviser to a variety of media companies. Tracking Down Twitter's Best Rumor Spreaders. Sometimes it’s easy to know which messages will spread through Twitter like wildfire. Just ask Rep. Anthony Weiner (D-New York), who faces pressure to resign after unwittingly sending an intimate photo of himself to thousands of followers. Researchers at MIT’s Laboratory for Information and Decision Systems are testing a search engine that identifies which posts on a given topic are likely to spread by studying the network of connections between users. The system, called Trumor, identifies people who are well-positioned to spread information, and uses this to weight the value of different posts on a given topic.
Information usually spreads between users as they “retweet” posts. Automatically identifying influential Twitter users could be useful to advertisers, who could use it to spread information about products more effectively. Determining influence on Twitter isn’t as simple as seeing how many followers a user has. The team began by studying networks of retweets on Twitter. The Newsonomics of 2011 news metrics to watch. [Each week, our friend Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of the news business for the Lab.]
In the digital business, the old aphorism — “If you can’t measure it, it doesn’t exist” — is rapidly moving from article of faith to fundamental operating principle. Measurement systems are just getting better and better. Yes, there are still quite a few naysayers in the digital news business, those who believe that editorial discretion is superior to any metric the digital combines can kick out. They’ll say you can’t measure the quality of journalism created — and, of course, they are partly right. The truth of the moment is that good (to great) editors, armed with good (to great) analytics, will be in the winners in the next web wars. The counting of numbers, though, is tricky.
In the spirit of the new year, let me suggest some of the more valuable emerging metrics for those in the news business in 2011. 1.