
METRICS
Get flash to fully experience Pearltrees
Marketers Seek to Better Measure Social Media Success
State of Mobile Measurement
Reliable, consistent mobile measurement standards are key to attracting greater marketing investment in the platform.Press Widely Criticized, But Trusted More than Other Information Sources
Released: September 22, 2011Consulting and Research: Telecoms, Internet, Media
What UK Internet usage would look like condensed into 1 hour - TNW UK
Have you ever wondered how the UK’s monthly Internet usage would look if it was condensed into a single hour?Advertising to Facebook Fans Improves Conversions, Says Study
The cost of converting people to sign-up for events, purchase products and register for services decreases considerably when businesses run Facebook advertisements that target existing fans, as opposed to non-fans.How TV programmes are discussed on Twitter (click for larger image). Source: TV Genius Not so very long ago television producers and film-makers were thrilled if their projects had the "water cooler effect" – that is to say the show, the programme or the film became a topic of conversation or chatter among people in offices, bars or the home. Nowadays the conversations with the most clout are increasingly taking place among social network communities gathering online to take the "water cooler effect" into the twittersphere and on to the many pages of Facebook.
The impact of Twitter on TV shows | Film
Sometimes it’s easy to know which messages will spread through Twitter like wildfire.

