Internet 2011 in numbers. So what happened with the Internet in 2011? How many email accounts were there in the world in 2011? How many websites? How much did the most expensive domain name cost? How many photos were hosted on Facebook? How many videos were viewed to YouTube? We’ve got answers to these questions and many more. Email 3.146 billion – Number of email accounts worldwide.27.6% – Microsoft Outlook was the most popular email client.19% – Percentage of spam emails delivered to corporate email inboxes despite spam filters.112 – Number of emails sent and received per day by the average corporate user.71% – Percentage of worldwide email traffic that was spam (November 2011).360 million – Total number of Hotmail users (largest email service in the world).$44.25 – The estimated return on $1 invested in email marketing in 2011.40 – Years since the first email was sent, in 1971.0.39% – Percentage of email that was malicious (November 2011).
Websites Web servers Domain names Internet users Social media Web browsers. Marketers Seek to Better Measure Social Media Success. Companies and marketers realize that amassing fans and followers is not the be-all, end-all of social media marketing. Yet the challenge remains how to measure success beyond counting these metrics. Data from the August 2011 Chief Marketer “2011 Social Marketing Survey” found that only 26% of marketing professionals saw amassing total followers as an aim for social media marketing. More popular goals included driving traffic to a website (66%), generating sales or leads (48%), and identifying and addressing brand fans (47%). So what have marketers been doing to reach these goals for social media outreach? The most popular tactic among survey respondents was including a social sharing button in emails or on a company website, with 69% of respondents saying they did that. Despite the fact that the goals and tactics used by marketers focus on engagement, measurement tactics still focus on numbers.
Keep your business ahead of the digital curve. State of Mobile Measurement. Reliable, consistent mobile measurement standards are key to attracting greater marketing investment in the platform. In particular, all media depend critically upon reliable metrics for audience reach—the “size of the prize” to attract and retain advertising spending. However, mobile measurement today is challenged by serious methodological and technological limitations. The growth in mobile advertising spend and consumer usage requires sound measurement and reliable methodologies to understand audience behavior and ad effectiveness. By examining the drivers and inhibitors of better measurement in more detail, the complexity of the mobile ecosystem, and, finally, the need for cross-media measurement, the IAB hopes to inspire industry dialogue.
This document is not meant to be prescriptive nor definitive, but rather a look at the landscape for mobile measurement today and the industry’s future needs. TNS Digital Life | Internet Statistics & Social Media Usage | Online Behavior & Trends. Press Widely Criticized, But Trusted More than Other Information Sources. Views of the News Media: 1985-2011 Overview Negative opinions about the performance of news organizations now equal or surpass all-time highs on nine of 12 core measures the Pew Research Center has been tracking since 1985. However, these bleak findings are put into some perspective by the fact that news organizations are more trusted sources of information than are many other institutions, including government and business. Further, people rate the performance of the news organizations they rely on much more positively than they rate the performance of news organizations generally.
And the public’s impressions of the national media may be influenced more by their opinions of cable news outlets than their views of other news sources, such as network or local TV news, newspapers or internet news outlets. The Pew Research Center for the People & the Press has been tracking views of press performance since 1985, and the overall ratings remain quite negative. Long-Term Views of the Press. Consulting and Research: Telecoms, Internet, Media. Les usages et marches mondiaux de l'Internet 19/09/2011 Les internautes mobiles seront plus nombreux que les internautes fixes en 2013World Internet Usage & MarketsL'IDATE vient de publier son rapport sur « les usages & marchés mondiaux de l'Internet » : Ce rapport fournit les données et prévisions des marchés des services Internet - usages et revenus, par pays et par zone.
La segmentation de cette étude s'articule autour des services clés : search, réseaux sociaux, e-Commerce, vidéo, et plus généralement les revenus de la pub en ligne - sur le fixe et sur le mobile. Elle couvre l'Europe, l'Amérique du Nord et l'Asie et analyse les tendances majeures par segment, ainsi que les acteurs clés du marché. L'économie de l'Internet soutenue par la publicité en ligne, et également par le e-commerce Sophie LubranoDirectrice d'études Visitez aussi notre blog IDATE pour lire cet article dans son intégralité ou télécharger le communiqué ici.
What UK Internet usage would look like condensed into 1 hour - TNW UK. 20 September '11, 11:36am Follow Have you ever wondered how the UK’s monthly Internet usage would look if it was condensed into a single hour? No, neither had we. But the infographic below, based on data from Experian Hitwise, does exactly that, and it is interesting to see how we’re all whiling our time away on the Web. In August 2011, the UK Internet populace spent 3.4bn hours online, and through combining visit data with the average visit session time Hitwise has distilled the whole month’s usage into a single hour: As you can see, social media accounts for the most time spent online, and this perhaps isn’t all that surprising given that half the UK population is now on Facebook.
Entertainment is the second biggest category, accounting for 9 minutes of every Internet hour, with video-on-demand sites such as BBC iPlayer and 4OD proving particularly popular. Advertising to Facebook Fans Improves Conversions, Says Study. The cost of converting people to sign-up for events, purchase products and register for services decreases considerably when businesses run Facebook advertisements that target existing fans, as opposed to non-fans.
Registration acquisition costs can be 44% cheaper, while event sign-ups cost 33% less and purchases are 15% cheaper to achieve. This is according to a recent blog post on Inside Facebook, who was privvy to data from the social advertising agency TBG showing these results. Over the course of a thirteen-client, 4.1 billion ad impression study, TBG found that targeting Facebook fans was more effective than targeting non-fans when it comes to these specific types of conversions. It makes sense that consumers who have already declared their appreciation for a brand are more likely to purchase their products or sign up with that company. If I'm not yet acquainted with a given brand, I'm probably going to be far less inclined to spend my time or money with them. Value of a Fan. The impact of Twitter on TV shows | Film. Not so very long ago television producers and film-makers were thrilled if their projects had the "water cooler effect" – that is to say the show, the programme or the film became a topic of conversation or chatter among people in offices, bars or the home.
Nowadays the conversations with the most clout are increasingly taking place among social network communities gathering online to take the "water cooler effect" into the twittersphere and on to the many pages of Facebook. A programme that is trending on Twitter is increasingly a currency of success or failure. Do enough people "like" your show on Facebook? Well, if not, then why not? And will your programme be a recommended "must watch" on the growing number of social network-style online television guides, such as the one offered on Freeview. "Producers watch Twitter as their shows are going out with some trepidation," says Simon Nelson, a former controller of BBC Vision and now an adviser to a variety of media companies. Tracking Down Twitter's Best Rumor Spreaders. Sometimes it’s easy to know which messages will spread through Twitter like wildfire. Just ask Rep. Anthony Weiner (D-New York), who faces pressure to resign after unwittingly sending an intimate photo of himself to thousands of followers.
Researchers at MIT’s Laboratory for Information and Decision Systems are testing a search engine that identifies which posts on a given topic are likely to spread by studying the network of connections between users. The system, called Trumor, identifies people who are well-positioned to spread information, and uses this to weight the value of different posts on a given topic. Information usually spreads between users as they “retweet” posts. Automatically identifying influential Twitter users could be useful to advertisers, who could use it to spread information about products more effectively. Determining influence on Twitter isn’t as simple as seeing how many followers a user has. The team began by studying networks of retweets on Twitter. The Newsonomics of 2011 news metrics to watch.
[Each week, our friend Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of the news business for the Lab.] In the digital business, the old aphorism — “If you can’t measure it, it doesn’t exist” — is rapidly moving from article of faith to fundamental operating principle. Measurement systems are just getting better and better. Yes, there are still quite a few naysayers in the digital news business, those who believe that editorial discretion is superior to any metric the digital combines can kick out. They’ll say you can’t measure the quality of journalism created — and, of course, they are partly right. The truth of the moment is that good (to great) editors, armed with good (to great) analytics, will be in the winners in the next web wars. The counting of numbers, though, is tricky.
In the spirit of the new year, let me suggest some of the more valuable emerging metrics for those in the news business in 2011. 1.