Digital Services Seek a Captive Consumer. DOOH. SCREEN. The newsonomics of ARPU. Editor’s Note: Each week, Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of news for the Lab. We’ve seen lots of consternation over numbers recently. Take Groupon’s foggy (more opaque than fuzzy) math now being dissected by the SEC. Dissatisfied with all the usual metrics-for-investors the business world has produced, it decided to create its own: ”adjusted consolidated segment operating income,” or adjusted CSOI. The excellent WSJ piece, by Shayndi Raice and Nick Wingfield, lays it out well, though it’s a pinch-yourself, “Is-this-The-Onion?” Kind of story. As one portfolio manager said, ”In essence, Groupon is asking investors to look at their profit before any expenses.”
In June, we read the Triumph of Charts over commonsense, with the Huffington Post surpassing The New York Times in unique visitors and the UK’s Mail Online now the second most-read site in the galaxy. Let’s look at the ARPU of traffic.
Arts - What makes music special? It was after several pints and a fish and chip supper that Ricky Wilson had his big idea. As lead singer with British indie rock band Kaiser Chiefs, Wilson has spent much of the past seven years writing, recording and touring. During this time the Leeds band, famous for hit singles such as “I Predict a Riot”, have sold more than 6m albums. Their 2005 debut album Employment won three Brit awards, was shortlisted for the Mercury Prize and won an Ivor Novello Award in 2006; their chart-topping second outing Yours Truly, Angry Mob (2007) featured the number 1 single “Ruby”; and in 2008 Off With Their Heads went to number 2. That third album was less well-received than the first two and the band decided to take some time out. But last year, as he began to turn his attention to a fourth album, Wilson felt unenthused about climbing back on to the relentless music industry conveyor belt and nervous about how the band could embrace the digital age.
This doesn’t sit comfortably with everyone.
Médiaculture: modèles économiques, usages, sociologie des médias (anciens et nouveaux) Collecter le meilleur des infos et des contenus… Crédit photo : ecatoncheires via Flickr.com Submergés de contenus en permanence, stimulés tout le temps et partout, notre accoutumance nous rend plus hermétiques que jamais aux sollicitations éditoriales. Voici quelques recettes et grands principes que j’invite médias et marques à respecter pour avoir une chance d’attirer le lecteur et le fidéliser. Nous sommes de fait littéralement submergés d’infos, et tellement courtisés par les médias et les marques pour récupérer un peu de notre attention, que cet exercice devient de plus en plus compliqué.
Il passe d’abord par le respect des règles élémentaires de la communication et du journalisme : des infos justes, clairement exprimées et hiérarchisées. Sur ce dernier point les emballements médiatiques de plus en plus récurrents nous interpellent et nous inquiètent. La recherche d’audience, de couverture, d’attention conduit à en faire trop, trop longtemps, même quand on n’a rien à dire. Making social gaming scale: Lessons from the Democrat and Chronicle’s adoption of alternate reality. Just over a year ago, Rochester’s Democrat and Chronicle launched an ambitious Alternate Reality Game (ARG) called Picture the Impossible.
The seven-week game was a collaboration with the Lab for Social Computing at the Rochester Institute of Technology, and it built web, print, and real-life challenges over a fictional storyline designed to connect players with with Rochester’s history. Participants were divided into three teams that competed against each other to earn money for three local charities. The players completed a scavenger hunt in a local cemetery, created recipes for a cooking contest focused on local ingredients, and earned points each week for both web-based games like jigsaw puzzles and print newspaper challenges like assembling a mystery photo. The game concluded with a Halloween costume party for the top players. Picture the Impossible emerged through a collaboration between Bauer and RIT professor Elizabeth Lane Lawley. When score! Shaping Ideas to Shape the Future by TNS Infratest.
An international study on the future of ICT and media TNS Infratest Germany published a new study "Shaping Ideas to Shape the Future", latest part of the long-term project “Prospects and Opportunities of ICT and Media”. The study was jointly conducted and published by Münchner Kreis, EICT, Deutsche Telekom, TNS Infratest, Siemens, Vodafone, SAP, Telefónica O2, ZDF and sponsored by FOCUS, VDE, Sony, Deutsche Bank, Opera and Daimler. This year’s study “Shaping Ideas to Shape the Future” provides concrete recommendations for a successful, sustainable pathway into the future of ICT and media. The findings on future developments, challenges and opportunities of ICT and media suggest a future that is increasingly infused with digital technologies, both in private and professional spheres.
More than 1,000 international experts actively took part in this extensive study. 1. Download Shaping Ideas to Shape the Future (pdf, 4.7 Mb). “Nobody reads long copy anymore. Here’s why” Neil French | Trendy Geek.
TV. PRINT. DIGITAL. Futur des medias.