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The newsonomics of ARPU » Nieman Journalism Lab » Pushing to the Future of Journalism
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La foule photographe ©NBC NewsJust over a year ago, Rochester’s Democrat and Chronicle launched an ambitious Alternate Reality Game ( ARG ) called Picture the Impossible . The seven-week game was a collaboration with the Lab for Social Computing at the Rochester Institute of Technology, and it built web, print, and real-life challenges over a fictional storyline designed to connect players with with Rochester’s history. Participants were divided into three teams that competed against each other to earn money for three local charities.
Making social gaming scale: Lessons from the Democrat and Chronicle’s adoption of alternate reality » Nieman Journalism Lab » Pushing to the Future of Journalism
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Shaping Ideas to Shape the Future by TNS Infratest
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