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There was a moment after New York's 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, "arrived." They had blogged their way to the front row of Bryant Park’s most exclusive runway shows; they were the new army of digital Anna Wintours.
(La versión en español de este artículo, la encontrarás más abajo) HootSuite is a powerful tool for large teams and organizations managing multiple contributors.
These findings apply broadly to all e-commerce businesses, Eventbrite's marketing director says.
Bad news for brands enamored with the possibility of connecting one-on-one with each and every consumer through the magic of social media: Young people don't want to be friends with you. According to a new report from Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook, despite the fact that half of this demographic uses the site. Among Web-connected 18-24-year-olds, that figure doubles—meaning that 12 percent of that demo is OK with befriending brands—though the vast majority of young adults are not, per Forrester.
XM Gravity’s Happiness App March 27, 2013 | 4:45 pm As we noted in our 10 Trends for 2013, more people are coming to recognize the link between health and happiness and taking proactive steps to improve both at once.
Startups like Klout may have a hard time convincing brands they can prove how influential social media followers are. But dozens of studies aim to figure out why consumers are mentioning, following, or friending brands via social media.
This Infogaphic from MyCuponCodes shows some of the numbers (US) behind the mighty Groupon.
Participating in social media for brands is no longer a question of if , or even a how . Even the stuffiest of CEOs and their companies have joined the conversations, and they've hired social media experts and PR firms to advise them on how to build campaigns and engage customers.
From the first e-mail to the domination of Facebook, social media has come a long way, baby.