MEDIAS SOCIAUX

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Bloggers Mean Business | Adweek

http://www.adweek.com/news/advertising-branding/bloggers-mean-business-134757

There was a moment after New York’s 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, “arrived.” They had blogged their way to the front row of Bryant Park’s most exclusive runway shows; they were the new army of digital Anna Wintours.

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blog – Social Media Dashboard » Real-Time Engagement Practices on TV ~ New #HootSuite Case Study

(La versión en español de este artículo, la encontrarás más abajo) HootSuite is a powerful tool for large teams and organizations managing multiple contributors.

http://blog.hootsuite.com/twittersodios-case-study/

Marketing 2.0 Conference - Insights from the Social Media Industry

( Mashable ) -- If event registration site Eventbrite's experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter.

Facebook 'Likes' more profitable than tweets - CNN.com

http://www.cnn.com/2011/TECH/social.media/03/17/facebook.twitter.profits.mashable/index.html

Ereputation

Find Your Social Media Score

Here is an informal score card you can use to gauge what your company is actually ready for now.

Bad news for brands enamored with the possibility of connecting one-on-one with each and every consumer through the magic of social media: Young people don’t want to be friends with you. According to a new report from Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook, despite the fact that half of this demographic uses the site. Among Web-connected 18-24-year-olds, that figure doubles—meaning that 12 percent of that demo is OK with befriending brands—though the vast majority of young adults are not, per Forrester.

Young Users Hating On Brands

http://www.adweek.com/news/technology/young-users-hating-brands-125949

ben hourahine : lovely quote - consumers make viral marketing

http://benhourahine.com/2011/03/08/lovely-quote-consumers-make-viral-marketing/

“The reality is that no agency can create viral marketing, this is the sole domain of the consumer. Viral marketing is what happens when a campaign works – when we allow their message to travel via our own superefficient conduits.

Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London

2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy

Updated: Our Social Media Checklist | JWT Intelligence

http://www.jwtintelligence.com/2011/03/updated-social-media-checklist/

Brands are increasingly using Twitter in innovative ways—e.g., via “ micro-affiliates ” or for e-commerce .

Startups like Klout may have a hard time convincing brands they can prove how influential social media followers are. But dozens of studies aim to figure out why consumers are mentioning, following, or friending brands via social media.

Why people are friending your brand on Facebook | Econsultancy

Online Communities: How to encourage involvement

The Second Annual Burson-Marsteller Global Social Media Check-up examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and

Burson-Marsteller 2011 Global Social Media Check-up

“The killer was email address acquisition… We converted approximately 25% of in store redemptions into signing up for our email list… which is on track to generate an additional five to six figures in online revenue.”

The Effectiveness of Groupon: Infographic | Digital Buzz Blog

Participating in social media for brands is no longer a question of if , or even a how . Even the stuffiest of CEOs and their companies have joined the conversations, and they've hired social media experts and PR firms to advise them on how to build campaigns and engage customers.