MEDIA
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This marks the eleventh anniversary of Deloitte’s Predictions. What started in 2001 with ten predictions about mobile telephony has evolved and grown into one of Deloitte’s Technology, Media & Telecommunications group’s most anticipated research publications, covering all three converging industries. Launched in 46 countries, translated into 7 languages, downloaded and viewed in person and electronically by at least 27,000 people around the world, the 2011 Predictions set a high bar...that we hope to exceed in 2012. Why does Deloitte present these Predictions annually? Every industry changes over time. But no industry group does so as continuously and rapidly as Technology, Media & Telecommunications.
Technology, Media & Telecommunications | TMT Predictions 2012
Les Prédictions TMT 2012 sont basées sur des entrevues et des recherches approfondies, des témoignages de clients et d’anciens membres de Deloitte, d’analystes sectoriels, de chefs d’entreprise et de plus de 6 000 professionnels de Deloitte dans le secteur des TMT. Parmi les enseignements de l’étude, l’adoption des tablettes numériques se démarque. Elles auront en 2012 le taux de pénétration du marché des « produits achetés à de multiples reprises » le plus rapide de l’histoire à mesure que les Français continueront d’en acheter en 2012, y compris ceux qui en détiennent déjà une. « L’augmentation du nombre de ménages possédant plusieurs tablettes a été phénoménale, explique Duncan Stewart, Directeur de Deloitte Research, Centre de recherches mondial du cabinet Deloitte.
Les veilles : Toute l'actualité de la pub TV et de la TV surveillée pour vous par le SNPTV - Syndicat National de la Publicité Télévisée
Les veilles : Toute l'actualité de la pub TV et de la TV surveillée pour vous par le SNPTV - Syndicat National de la Publicité Télévisée
Après la publication des prévisions d’investissements publicitaires pour 2012 et 2013, Omnicom Media Group s’intéresse en ce début d’année aux 12 tendances consommateurs emblématiques de cette période de crise, pour dessiner des comportements média différenciant sur l’année à venir. Ainsi en 2012, le Digital continuera à changer les paradigmes : > Les médias accélèreront leur digitalisation et l’avènement des Smartphones et autres progrès technologiques contribueront à abolir la notion d’espace-temps : les media se consomment désormais n’importe où, n’importe quand, et sur n’importe quel support (Concept ATAWAD: AnyTime, AnyWhere, AnyDevice). > Le consommateur poursuivra quant à lui sa mutation. Suréquipé, surinformé et de plus en plus mobile, il continuera à porter un regard critique sur les marques et changera sa manière de consommer.Truth be told, there was not much good to say about newspapers this year, and 2012 isn’t looking any better. Ad revenue and circulation continued their sharp declines in 2011, and publishers struggled to adapt their newsrooms and ad salespeople to a web-first mentality. At the same time, real questions began to arise about the long-term outlook for papers. Earlier this month a report from the University of South California’s widely respected Annenberg School for Communication and Journalism predicted that most print newspapers would be gone within five years, with only the very large, like The New York Times, and the very small, like your local weekly, surviving. That’s a severe outlook, to say the least, but it captures a growing sense that the print model is a lot more endangered than was believed just several years ago. Back then it was thought that declines in advertising and circulation would slow and then stabilize at some imagined point.
Newspapers' 2012 outlook: Bleaker
Five big things to watch out for in 2012
We’re mere weeks from the dawn of a new year, and yes, it is definitely the time to be thinking about what kind of amazing new things are going to happen in tech over the next 365 days. Digital design agency Fjord got out its crystal ball and let us have an early preview of its annual rundown of what it sees as the breakout themes in tech next year. What they see is that a lot of what’s to come is going to be a continuation of trends or ideas that have started to gather steam in 2011.
I was recently asked what next year has in store for the media advertising industry. Predicting the future is a fool’s errand, but my gut is telling me that if 2011 was the year of mobile, then next year may be the year when television gets the limelight. Here’s why: Apple TV arrives. The big product announcement of 2012 could be that Apple is getting into the television business. This would mean that televisions will truly be part of our digital media ecosystem, interacting seamlessly with Apple’s other devices like the iPhone and iPad.