These Brands Are Doing Amazing Things With Instagram. Yves Saint Laurent Fragrances & Beauty. How Brands Are Using Instagram to Reach New Audiences. From Instagram to PicPlz, Pose to Path, photo-sharing apps have become something of a phenomenon among smartphone wielders over the last few months — and where users go, brands are quick to follow.
Instagram is proving particularly popular among consumer brands, not least because it's enjoyed the greatest growth rate in terms of users. The iPhone-only app garnered 100,000 registrations in its first week; by week 10, 1 million users had signed up for the service. At present, the platform has about 2 million registered (although not necessarily active) users, who upload around 290,000 photos per day.
Why, exactly, has Instagram proven so popular? Its stylish, intuitive interface is certainly part of the equation. For brands, it offers another quick, easy way to generate and share visual content with existing fans and, thanks to Instagram's search and browse functions, attract new ones. "People love to capture a moment in time with their friends and share it. 10 Early Adopter Brands Using Instagram - TNW Social Media. We love Instagram here at TNW because it’s one of the most filter-fun, photo sharing apps for the iPhone.
When Instagram launched it attracted numerous early adopters and now has over 4 million users. But this could just be the beginning for Instagram as brands and businesses are now jumping on board. Instagram hasn’t announced how it’s going to monetize the site yet (social networks usually wait about 5 years to address that problem these days) but the fact that brands are seeing value in the service is certainly a good sign.
The highly visual nature of the site means that it is relevant to a lot of brands in different ways and there are already some great, creative ways in which photos are being shared. You can expect plenty more brands to start joining Instagram over the coming months and it really is good to see some of the bigger ones already there. Here are 10 of the brands who have come to Instagram early… Threadless Playboy Jamie Oliver ABC News. Fashion brands falling in love with Instagram. TNW had a great article a few days ago on the brands that are moving the first steps on Instagram.
If I remember correctly Levi’s Brazil has been among the first early this year, when they started presenting their collection to the Instagram community. Instagram seems to be particularly popular among fashion brands. Burberry, for example, is doing an amazing job and has already over 33,000 followers. Kate Spade NY has 12,000, Gucci has started more recently but it’s already worth following as they share both archive and behind the scene images. I guess the connection between fashion and photography is pretty straightforward, so it’s natural for fashion brands to connect with consumers on a platform that celebrates visual prêt-à-porter beauty. Have you got thoughts or case studies to share? Fashion Social Media, Mobile + Commerce Marketing » 18 Brilliant Retail Brands Using Instagram. People are falling hard for Instagram, the insanely popular, free, photo sharing iPhone app.
Trendsetting fashion bloggers, tech-savvy celebs and forward-thinking brands are wooing this artsy, social media-infused mobile app. This user-friendly smartphone app is appealing because it helps people transform simple iPhone photos into fancier, shareable photos in just a few clicks. Instagram filters help even the most amateur iPhone photographers turn their snapshots into art that they can then share with their friends on their personal blogs and their favorite social networks. Instagram users can find other users to follow using the app to browse via most popular or keyword search. We hope to see a more sophisticated and even web-based user search in the future. Here are a few of the fashion, beauty and lifestyle brands that caught our attention while we were playing around with Instagram, one of our newest and admittedly guiltiest pleasures: Burberry Gucci KateSpadeNY OscarPRGirl Bergdorfs.