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Sociétés : Quand Patagonia appelle à ne pas acheter ses produits. BLOG-IN / DAILY - Longchamp présente «Heels», une web série sur aufeminin.com. Don't Buy Patagonia Stuff New Unless You Really Need It. Don't Buy Patagonia Stuff New Unless You Really Need It By Gear Shed Tonight, Patagonia and eBay announced a new partnership, the Common Threads Initiative. Top des campagnes digitales Luxe, Parfums et Cosmétiques. Converse's 'Take it Outside' Treasure Hunt. A great competition from Converse.

Converse's 'Take it Outside' Treasure Hunt

To promote their new boots, they're leaving some pairs around the UK. Pictures are posted on Facebook, with a date and time that the boots will be left in the vicinity. Other details are added on Twitter. For example here: Patagonia: Building A Strong Brand Out Of Old Clothes. Every once in a while, a completely counterintuitive idea comes along, shakes up our assumptions, and becomes the new normal.

Patagonia: Building A Strong Brand Out Of Old Clothes

I believe Patagonia Clothing’s Common Threads initiative is an idea like that. If you follow green business news, you’ll recall Common Threads making headlines a few weeks ago. In the words of founder Yvon Chouinard, “This program first asks customers to not buy something if they don’t need it. If they do need it, we ask that they buy what will last a long time – and to repair what breaks, reuse, or resell whatever they don’t wear anymore. And finally, recycle whatever’s truly worn out.” Bloggers Mean Business. There was a moment after New York’s 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, “arrived.” They had blogged their way to the front row of Bryant Park’s most exclusive runway shows; they were the new army of digital Anna Wintours. They wrote in Internet slang and posted photos of themselves mixing vintage with Valentino.


Nverse.com: Home. From Zappos, an Unadorned Pitch in Selling Clothes. The campaign was created by Mullen, the company’s agency of record and part of the Interpublic Group of Companies, and is intended to highlight the company’s apparel.

From Zappos, an Unadorned Pitch in Selling Clothes

“Zappos has a quirky culture,” said Tim Vaccarino, group creative director at Mullen. “Doing something typical is not really them.” The campaign departs from Mullen’s last work with Zappos, which featured (clothed) felt puppets whose voices were provided by real customer service calls and was made up primarily of television ads. The new campaign will incorporate a heavy dose of digital ads, videos and QR (for quick response) codes, as well as print ads in magazines. Fashion brands falling in love with Instagram. TNW had a great article a few days ago on the brands that are moving the first steps on Instagram.

Fashion brands falling in love with Instagram

If I remember correctly Levi’s Brazil has been among the first early this year, when they started presenting their collection to the Instagram community. Instagram seems to be particularly popular among fashion brands. Burberry, for example, is doing an amazing job and has already over 33,000 followers. Adidas France 3D Mapping Projection. Nike x colette: The Away Project Retail Space. Following a preview of earlier in the month, we now take a look into the actual retail space which houses The Away Project, a joint venture between Nike and Parisian boutique colette.

Nike x colette: The Away Project Retail Space

Produced in celebration of the French Football Federation’s Away Kit, this limited pop-up store plays host to a wide selection of product inspired by the kit’s “mariniere” theme. Brands featured in the showcase include Chanel, Colorware, COMME des GARCONS, Hermes, Laduree, Longchamp, MontBlanc, Swatch, Trousselier and Yves Saint Laurent. For those interested, the installation is still open to the public via colette. Source: La MJC. Repetto lance un atelier de personnalisation qui voyagera tous les mois.