Tubemetrics. « Address is Approximate » un joli court métrage utilisant Google StreetView. Infographic: Where does Google get its money from? We know Google's financial results were impressively stellar last week (maybe not as stellar as Apple, but leave them as a thing apart for a moment) with that record-breaking $9bn revenue figure for the second quarter of the year.
We know that 97% of that revenue is generated by advertising, but what kind of advertising? If you wondered where Google gets all that money from – it seems the answer is mostly the financial services sector. Searches for 'cheapest homeowner loans' or 'remortgage with bad credit' can bring in up to $50 per click for the search giant. Google plans for “the second phase of the display ad revolution” with a focus on smartphones and tablets. Google is known primarily for its work in search advertising.
But it’s making an investment — a big one — in another area: display ads. This month’s acquisition of AdMeld was only the latest in a series of moves that are positioning Google for “the second phase of the display ad revolution.” According to the Wall Street Journal, around 1,000 of Google’s engineers are currently working on display technology. That’s not entirely surprising, given that growth in display continues to outpace search: In the first quarter of 2011, AdWeek reports, display comprised 33 percent of digital ad spend — an increase from 29 percent two years ago.