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FUTURE

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Future of Gaming. PSFK’s Future Of Gaming report presents key trends emerging within the gaming space that brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome. It is designed to inspire anyone tasked with creating compelling user experiences, whether that be on a digital screen, in the real world or somewhere in between. We recognize that there is a tremendous amount of research and study taking place around gaming, and this report reflects our contribution to that conversation. The report provides a current snapshot into the innovative ways that games are being used within the broader marketplace, examine their expanding role in effecting change on an individual and societal level, and highlight the new technologies that are making these experiences possible.

Choose the report(s) you require from the list below and complete the transaction. In-Person. Digital distribution is the future of the gaming industry - TNW mobile. The gaming industry has changed drastically over the years: from cartridges and CDs to digitally distributed games, not only for gaming consoles, but for social networks and mobile devices as well. It is the future of gaming and NPD has numbers to prove it. According to NPD’s Games Industry: Total Consumer Spend report for Q1 2011, $1.85 billion was spent on non-traditional means of acquiring and experiencing video game content including used game purchases, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content and mobile games in the U.S. during the first quarter of 2011.

The North American market research firm claims that this number accounted for 31% of total spending on video games in the U.S., which came in at $5.9 billion in the said period. While the new physical retail channel still generates the majority of industry sales, it shows a clear shift in the direction of the gaming industry, most notably towards social and mobile gaming. Weekly Recap: gamification around the web. This week’s recap covers some great media content.

Saatchi & Saatchi S produced a good introductory video on gamification and the power of games, Mashable looks at implementing SCVNGR for marketing, TNS Global asks the question, “Gamification: Future or Fail?” , and Kaila Colbin of Minimonos argues for “fail”. Also, Gabe Zichermann’s talk from TEDxKids at Brussels. Game On, Play On! Saatchi & Saatchi S, a strategy and communications arm of the advertising agency focused on “activating companies for good,” produced this well made introductory video in-line with the Sustainable Brands conference and their recent report on gamification. Interviews with Rajat Paharia, Nicole Lazzaro, and many other influential thinkers in using games for change. HOW TO: Start Marketing on SCVNGR As part of their Social Media 101 Series, Mashable has put together a tutorial on using SCVNGR for business marketing. Gamification: Future or Fail? Other posts of interest this week: Richard A. Bartle: the future of GAMES. Time travel with us and find out what games in the 21st Century will be like.

BY OWAIN BENNALLACK "There's always been a question of what the future of computer games is," says Peter Molyneux, famously of Bullfrog, now co-founder of Lionhead. "That's one of the weird things about the industry. Whenever you start making a game, you know that by the time you finish it, the whole of the industry will have changed. " Indeed, it's difficult to think of any other medium which is as perpetually up in the air as computer games. Perhaps only dance music is as dependent on the underlying technology as computer games, which could explain its marginal status and the way it dates in just a couple of summers. No, but we know a few people who can.

Pretty as a picture Let's begin by comparing this month's PC Review to an issue from two years ago. "I think more of a revolution is actually happening than people realise," says Peter Molyneux. [Panel] The Crystal Gaze: The Sensory Experience Watch what space? The Future of Gaming: a Portrait of the New Gamers.