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62 percent use social media while watching TV - an 18 percent point increase in one year 67 percent use tablets, smartphones or laptops for TV viewing 60 percent use on-demand services on a weekly basis The results of Ericsson (NASDAQ:ERIC) ConsumerLab's annual study - presented in the TV & Video Consumer Trend Report 2012 - reveal that social TV is becoming a mass-market phenomenon. Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it.
How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial for a new car and then used your tablet to search for the specs and see it in action? If these things sound familiar, that’s because they’re all part of the new norm in multi-screen behavior. In “ The New Multi-screen World: Understanding Cross-Platform Consumer Behavior,” we discovered that 90% of people move between devices to accomplish a goal , whether that’s on smartphones, PCs, tablets or TV.
We think of movies as linear progressions. It’s generally a story with a beginning, middle, and end--and it’s always something we consume from start to finish. Timo Arnall of Berg shows us all just how dated this view of video has become. In a project for Bonnier and Mag+ , which I’ve dubbed “ cinema glass ,” he turns a movie into a swipeable, interactive entity on a tablet.
At VideoMind, we're always thinking about video—and how media companies and brands use it to entertain, engage and communicate with audiences. But we're taking a step back to look at how video affects brain development and cognition—what happens behind the eyeballs, in other words. This is the first installment of an occasional series. Read the first here . The Internet is a sea of videos.
Little Mix, the recent X Factor winners. The show is one of the few TV programmes that still attract a mass audience. Photograph: Ken Mckay/Ken McKay / Rex Features
Editor’s note : Guest author Peter Csathy is President and CEO of Sorenson Media, a leading provider of encoding solutions. Peter was interviewed by TechCrunch TV earlier this year about how Hollywood is moving to the cloud. He blogs at Digital Media Update . In 2011, the long-promised ubiquity of video—on-demand anytime, anywhere—started to become a reality, driven by mobile (smart phones, tablets). While this may seem obvious, remember, it was not so long ago (a couple years, really) that most doubted that consumers would ever watch anything other than short-form YouTube-like video clips on the small screen.
Shiv Singh , head of digital at Pepsi, makes some points I agree with (and a few I don’t) in his thoughts about the future relationship between TV and the web . One I’m with him on is this: “When TV ads become teasers for digital experiences, the ROI on the investment will improve significantly as the digital experience will stretch out the brand experiences beyond the 30 second clip.. The ROI won’t be measured by the impact that the TV ad has when it’s aired but also by its residual influence on engagement in other mediums in the weeks that follow the airing.” I think this is going to spell a big change for the agency landscape and spell the first real opportunity for digital shops to bite off a larger piece of the advertising pie. Also reminds me of something one of my favorite internet thinkers, Duncan Watts, wrote a few years ago about how brands could use “viral” :
by Shiv Singh | 11:45 AM November 10, 2011 Television advertising has undergone significant changes in the last 30 years. However, it is arguably on the verge of its greatest changes ever. From where I sit as the Global Head of Digital at PepsiCo Beverages, charged with navigating our brand's foray into the digital world, I see three big changes: --The value we put on an advertisement will change as we seek to account for engagement metrics in the pricing.
Consumers are watching more TV today than ever before, but that increased consumption is rapidly changing with the times. According to a new survey from TVGuide.com and paidContent, a good part of the growth in TV usage — among those who are avid TV watchers already — is coming via online content, time-shifting systems and the use of new devices like tablets. But it also revealed some key insights to the business models behind that growth: a lot of users are skipping ads, although a growing number (but not all) of are willing to pay for their content instead.
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth in TV Guide . We do things (like eat supper and get home from work) at a specific time to not miss our favorite shows and share in both the collective moment (that was shared with everyone else watching) and a moment of privacy (as we watch with our blinds closed from the comforts of our couches).
Philips is selling its TV business to a Chinese volume manufacturer, trading dwindling profits for a licensing fee. It's a sign that flatscreen TVs have become a commodity--and the industry could be primed for a digital make-over led by firms like Apple. Philips has been producing TVs since 1928, but it's now disposing of 70% of its TV business into a partnership with TPV Technology limited, a Hong-Kong-based manufacturer. The Dutch company will retain the last 30% of the business, and stands to receive over €50 million in royalties from the deal, starting in 2013. That's quite a turn-around from the current situation, which saw Philips' finances take a €87 million loss in the first quarter of this year alone from its TV division. It's not the first time Philips has done a deal with TPV--in 2004 it sold a similar majority stake in its computer monitors business for the equivalent of $358 million.
Ron Frankel is the CEO of Synacor , a leading provider of authentication technology to cable, telecommunication and satellite providers, to power TV Everywhere services. The next time you flip on a television and an Apple commercial airs, think about how far we’ve come in such a short period of time. Innovation is driving a new generation of consumers, and it’s making some media executives nervous. The TV industry is at a turning point, and it’s no surprise that this shift is causing operator and programming executives to aggressively rethink conventional wisdom and come up with new ideas to address changing consumer habits. But predictions that wide swaths of consumers will cut the cord in unison are largely overblown.
What is most interesting, the future of TV or the future of the TV experience? Isn’t it the latter? Which is the stuff that is going to play out inside living rooms and from soft deep couches in front of TV sets the next five to ten years? The future of TV is about what happens when TV content distributes itself to numerous new devices and new situations. The future of the TV experience discusses, and tries to find out how possibly the most social, powerful and engaging TV experience (the one that happens every evening in living rooms in front of television sets) will evolve the next five to ten years. Think of it this way: Millions of people are willing to pull out their phones and vote on talent based TV shows.
Paul Sakuma/Associated Press Steven P. Jobs introduced Apple TV and the iPhone in 2007. Under Mr. Jobs, Apple dipped its toe only slightly into the television business with Apple TV, a set-top box for accessing Internet video. That product has been one of the rare disappointments in its lineup, especially when compared with smashes like the and .