Study: TV viewing increasingly accompanied by use of social media. 62 percent use social media while watching TV - an 18 percent point increase in one year 67 percent use tablets, smartphones or laptops for TV viewing 60 percent use on-demand services on a weekly basis The results of Ericsson (NASDAQ:ERIC) ConsumerLab's annual study - presented in the TV & Video Consumer Trend Report 2012 - reveal that social TV is becoming a mass-market phenomenon. Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it. Figure: How often people discuss TV or video on social networks while viewing Although viewing behaviors and demands are changing, only 8 percent of consumers say they will reduce their TV subscriptions in the future.
Www.ericsson.com/res/docs/2012/consumerlab/tv_video_consumerlab_report.pdf. Services.google.com/fh/files/misc/multiscreenworld_final.pdf. Insights show how consumers use different devices together. How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial for a new car and then used your tablet to search for the specs and see it in action?
If these things sound familiar, that’s because they’re all part of the new norm in multi-screen behavior. In “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior,” we discovered that 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. We set out to learn not just how much of our media consumption happens on screens, but also how we use these multiple devices together, and what that means for the way that businesses connect with consumers. Below are highlights from our research: Click to enlarge We found that nine out of ten people use multiple screens sequentially and that smartphones are by far the most common starting point for sequential activity. Berg Explores The Future Of Touchable Movies (Video)
We think of movies as linear progressions. It’s generally a story with a beginning, middle, and end--and it’s always something we consume from start to finish. Timo Arnall of Berg shows us all just how dated this view of video has become. In a project for Bonnier and Mag+, which I’ve dubbed “cinema glass,” he turns a movie into a swipeable, interactive entity on a tablet. And I don’t just mean that you can pause it or fast forward in some clever way. I mean, 2-D frames combine to become something that feels different than anything we’ve seen before. Interestingly enough, the technique itself isn’t really all that complicated to create. The effect is entirely different from a 3-D render. “There is something beautiful about the analogue, optical qualities of lenses, cameras, and moving images that don’t exist in 3-D, and this is not about simply rotating objects, it is about getting our hands 'dirty’ in the medium of cinema,” Arnall tells Co.Design.
Research and Development: An Affective Interface for Mood-Based Navigation. Video and the Mind: In a Sea of Web Video Content, Let Your Mood Dictate What to Watch. At VideoMind, we're always thinking about video—and how media companies and brands use it to entertain, engage and communicate with audiences. But we're taking a step back to look at how video affects brain development and cognition—what happens behind the eyeballs, in other words. This is the first installment of an occasional series. Read the first here. The Internet is a sea of videos. With eight years of content uploaded to YouTube each day, it's hard to find what's interesting or relevant to you.
As it stands, content recommendation engines are just beginning to live up to their full potential -- there’s plenty of room for improvement. The media company’s research and development team is exploring beyond rigid TV and movie genres. [I]f the BBC archive is ever to be made available to the public, we’re going to need some help finding what we want. For now, the BBC envisions this classification system to analyze video and audio features such as luminosity, laughter and motion. Video Content at ‘the Beginning of the Future’ Traditional TV has survived the net threat, but for how much longer? | John naughton | Comment is free | The Observer.
Connoisseurs of the 1967 film, The Graduate, in which Dustin Hoffman starred as Benjamin Braddock, a bewildered 21-year-old, treasure the moment when a ponderous family friend comes up to the young man intent on imparting some advice. "I just want to say one word to you," he intones, "just one word – 'plastics'.
" For the last two decades, the computing and media industries have been intoning their own version of "plastics". They call it "convergence". It's all based on the realisation that, since the 1990s, most media – print, audio, video, graphics – have been reduced to the lowest common denominator: bits, the ones and zeroes of binary arithmetic. Finally, after these two decades of promise, we might now have reached a tipping point in this convergence story. During the shifts of recent years, it's not surprising that the various industries involved have predicted that all bitstreams would eventually converge on a particular device.
That, at any rate, is what the data suggest. Maybe. Five Predictions For Online Video In 2012. C’est le tour de la télé. La série continue donc. Avec Internet et la révolution numérique, la destruction créatrice, qui a bouleversé de fond en comble les industries de la musique, de la presse et du livre, s’abat aujourd’hui sur le monde de la télévision. Elle risque d’y être plus rapide et plus rude. Et comme pour les autres vieux médias, la création de valeur risque de se faire ailleurs, mais la destruction chez elle.
Avec, de toute façon, un grand gagnant : le téléspectateur, qui deviendra télénaute ! Les signes révélateurs, et puissamment déstabilisateurs pour toutes ces institutions qui se croyaient solidement en place, sont bien les mêmes : " Explosion de l’offre. Ces 10 indicateurs mondiaux de chambardements sont d’autant plus similaires que les frontières entre médias s’estompent au fur et à mesure de l’évolution des technologies et de l’adaptation de différents contenus, qui se chevauchent et convergent sur l’Internet, plate-forme dominante. D’où ces interrogations : -- Scénario pessimiste : The Marriage of TV and the Web. Shiv Singh, head of digital at Pepsi, makes some points I agree with (and a few I don’t) in his thoughts about the future relationship between TV and the web.
One I’m with him on is this: “When TV ads become teasers for digital experiences, the ROI on the investment will improve significantly as the digital experience will stretch out the brand experiences beyond the 30 second clip.. The ROI won’t be measured by the impact that the TV ad has when it’s aired but also by its residual influence on engagement in other mediums in the weeks that follow the airing.” I think this is going to spell a big change for the agency landscape and spell the first real opportunity for digital shops to bite off a larger piece of the advertising pie. Also reminds me of something one of my favorite internet thinkers, Duncan Watts, wrote a few years ago about how brands could use “viral”:
TV Ads' New Digital Role - Shiv Singh. By Shiv Singh | 11:45 AM November 10, 2011 Television advertising has undergone significant changes in the last 30 years. However, it is arguably on the verge of its greatest changes ever. From where I sit as the Global Head of Digital at PepsiCo Beverages, charged with navigating our brand’s foray into the digital world, I see three big changes: –The value we put on an advertisement will change as we seek to account for engagement metrics in the pricing. –The narrative arch will change as we think of the advertisement as a trailer versus the whole story. –Location-aware technologies will force a greater degree of engagement on a format that had historically been passive, impersonal and certainly without any extensions. When you look at the statistics, the reasons are obvious. 1. 3. 4. 5. 6. The Shift To TV Everywhere. Television Is Dead; Long Live Television.
Philips is selling its TV business to a Chinese volume manufacturer, trading dwindling profits for a licensing fee. It's a sign that flatscreen TVs have become a commodity--and the industry could be primed for a digital make-over led by firms like Apple. Philips has been producing TVs since 1928, but it's now disposing of 70% of its TV business into a partnership with TPV Technology limited, a Hong-Kong-based manufacturer.
The Dutch company will retain the last 30% of the business, and stands to receive over €50 million in royalties from the deal, starting in 2013. That's quite a turn-around from the current situation, which saw Philips' finances take a €87 million loss in the first quarter of this year alone from its TV division. As Bloomberg notes, Philips was the last remaining mass manufacturer of TVs in Europe. Meanwhile, the tech world is abuzz with rumors that Apple is about to enter the TV game. The Future of TV: Why Broadcast Needs to Adapt. Ron Frankel is the CEO of Synacor, a leading provider of authentication technology to cable, telecommunication and satellite providers, to power TV Everywhere services.
The next time you flip on a television and an Apple commercial airs, think about how far we’ve come in such a short period of time. Innovation is driving a new generation of consumers, and it’s making some media executives nervous. The TV industry is at a turning point, and it’s no surprise that this shift is causing operator and programming executives to aggressively rethink conventional wisdom and come up with new ideas to address changing consumer habits. But predictions that wide swaths of consumers will cut the cord in unison are largely overblown. Instead, the age-old media distribution and viewing models of the past will be combined with industry initiatives like "TV Everywhere," and consumers will view options like Netflix and Hulu as complements, not replacements. A New Way to Access and Find Content. The future of the TV experience. What is most interesting, the future of TV or the future of the TV experience?
Isn’t it the latter? Which is the stuff that is going to play out inside living rooms and from soft deep couches in front of TV sets the next five to ten years? (I was invited to pitch an article on the topic The future of TV. I wrote this and thought it was good enough to be put on the blog and hopefully spark some responses and further insights from readers). The future of TV is about what happens when TV content distributes itself to numerous new devices and new situations. The future of the TV experience discusses, and tries to find out how possibly the most social, powerful and engaging TV experience (the one that happens every evening in living rooms in front of television sets) will evolve the next five to ten years. 2.
Think of it this way: Millions of people are willing to pull out their phones and vote on talent based TV shows.
CONNECTED TV. Apple May Be Aiming to Makeover TV Next. TV Ads' New Digital Role - Shiv Singh. The Marriage of TV and the Web. TV+ perspectives on television in words and numbers | Media | Telecommunications, Media & Technology. Background TV+ is Deloitte’s fifth annual report on the current issues impacting the television sector. Deloitte has produced this report as part of its continuing support for the MediaGuardian Edinburgh International Television Festival.
The in-depth research was based on interviews with senior industry executives and a detailed survey of the UK public, researched and produced by Deloitte and surveyed by GfK in June 2011. Key findings In every generation, there is a super medium: the medium around which all others revolve. In this year’s perspectives we look at several key aspects of television to address the question – Can television maintain its super medium status?
Chapters include: Download TV perspectives on television in words and numbers (full report) (PDF) Eric Schmidt's MacTaggart lecture - full text | Media. How Google plans to change the way you watch TV — Online Video News. TV and the internet: Never the twain? The future of pay-television: Breaking the box.