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FACTS&FIGURES

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Facebook grew 7 users per second all of 2011 [Special Infographic] At Socialbakers, we started a nice tradition of bringing you Facebook Yearbook Infographic, which maps growth, top ranks of countries, brands, public figures, and most checked-in places and pinpoints interesting social media statistics. The Facebook statistics of age distribution shows the fastest growth in marginal age ranges of young people and elderly (more than 50%) which indicates Facebook penetration to grow in these groups as well. Remarkable fact is that more than a half (55%) of total Facebook users are (only) in top 10 countries led by USA, Indonesia, India and Brazil.

Top 10 Facebook brands increased by 69% and the top public figures gained 213 million of new fans, which represents growth of more than 107%. What do consumers want from social? A study from the CMO Council of 1300 consumers and 132 senior marketers revealed a profound difference between what consumers want from brands in social media, and what marketers think they want. The study is 31 pages long and worth a read, but being the social people we are, we’ve done it for you. The report comes to a startling conclusion, but also includes a great deal of interesting data: The bottom line is that consumers want more—more experiences, more engagement, more rewards, and more reasons to connect with each other and brands through social media. And brands are missing the boat. They see the benefits of reaching out to customers through social channels, but they aren’t yet fully invested. What’s in a like? It’s something we’re always discussing internally, and it’s remarkable to see the difference in point of view between marketers and consumers over why people like brand Pages.

For marketers: For consumers: The state of social media in 2012. 6 Social Media Networks to Watch in 2012 plus Infographics. Curiosity is a human trait that makes us want to discover what lies beyond the horizon, over the ocean or what can be seen and experienced from the top of a beckoning mountain. It makes humans take risks that are both life threatening and potentially rewarding and life changing. George Mallory, the English mountaineer and explorer who died in 1924 when attempting to be the first man to make the first ascent of Everest was famously quoted as replying to the question “Why do you want to climb Mount Everest?” With the retort “Because it’s there” There is a sense of adventure and discovery that lies deep within all humanity, it is a burning passion that motivates and inspires us to strive and to leave our mark upon the world. Some people say that others have all the talent and pioneering spirit.

Is making a difference only for the select few? The reality is that there is a genius within all of us just waiting to be unleashed. Social Media the Global Tribal Facilitator The Social Media Universe 1. Report: The Rise of the Social Advertising Brian Solis. InShare509 To download the full Pivot report, please click here… We are entering the beginning of the end of the destination web as we have known it. Consumers increasingly spend time in social networks and less in their email inboxes and visiting traditional websites.

As such, brands continue to race to social media sites in the hopes of connecting with consumers when their attention is focused on conversations relevant to those brands. Many brands are, of course, developing a presence within customer networks of relevance such as Facebook, Twitter, and YouTube. The Pivot team set out to learn more about the state of social advertising and its opportunities by conducting an industry survey of 230 brand managers, executives, and marketing professionals. Is Social Advertising the Cure for Banner Blindness? On the social web, banner blindness is even more prevalent. For social advertising, the new opportunity for engagement lies in and around the new attention dashboard—the social stream.

Why Americans use social media. Why Americans Use Social Media Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools.

Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies. Other factors play a much smaller role—14% of users say that connecting around a shared hobby or interest is a major reason they use social media, and 9% say that making new friends is equally important. Reading comments by public figures and finding potential romantic partners are cited as major factors by just 5% and 3% of social media users, respectively.

About this survey. Social media around the world: 2011. The State Of Social Media 2011: Social Is The New Normal. This post is one in a series introducing my new book, The End of Business as Usual. The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and it is transforming how people find and share information and how they connect and collaborate with one another. I say that as if I'm removed from the media and cultural (r)evolution that is digital socioeconomics. But in reality, I'm part of it just like everyone else. Social media is clearly becoming the new normal. But as social media becomes part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today, much of what we see is merely the beginning of something that will one day become something far more important than the medium itself. 1) Skeptics will now be recognized as laggards as they now officially stand in the way of progress. 1.

Infographic: When & How Are We Doing the Most Sharing Online? + Share this Recently, we completed research for the New York Times on the “Psychology of Sharing” online information, uncovering why—not just how—people share, with insights to help marketers align their content-sharing strategies with people’s motivations for sharing on the Web. We were interested to come across the infographic below, which focuses on how, when, and where people share digital content.

It was created by online bookmarking and sharing platform AddThis, using 5 years of data. AddThis processes 70TB of shared content a week – more than the Hubble Space Telescope collected in its first 20 years — and that’s nothing considering that simple sharing (e.g., copying and pasting links into emails, IM windows, and social media) accounts for up to 10x more sharing than do tools specifically designed for sharing, like AddThis. The Journey of Shared Content Ever wonder when your users are most likely to share? Image credit: Joshua Blount. The World of Social Media 2011.