Some of the best TV Timelines on Facebook. Creating a Facebook Timeline isn’t that much different from producing for TV. It’s all about storytelling and visuals. So it’s no wonder that TV folks are putting out some outstanding Timelines. We’ve collected a few of our favorites. And would love to hear about other amazing TV Timelines you’ve seen! This PBS series began with an idea on the back of a napkin. And if you visit the FRONTLINE Timeline you’ll be able to scroll to 1983 and follow a link to learn more about the founding of the show. Wow, Saturday Night Live has meticulously populated its Timeline with a ton of historical moments from the show, photos and video highlights stretching back to October 11, 1975. Hulu The online video service, Hulu, is using its Timeline to showcase the history of television.
The CNN Timeline is one of the more detailed we’ve seen with posts in almost every year going back to the network’s 1980 Launch. WKTV NewsChannel 2 “Brooklyn 11223″ E! Have you seen a TV Timeline worth checking out? What’s Your Company’s Facebook LPM (Likes per Million)? Measuring brand value has always been something of a dark art.
Marketers have experimented with many combinations of financial metrics, consumer research, and gut feel, seeking a scale. But the data is typically inconclusive, difficult and expensive to gather, and almost impossible to use in comparing one company to another. Fortunately, there is now a very easy way to track the number of consumers who value your brand, by using one of Facebook’s simplest features: “likes.” Every company can compare its brand value to that of its competitors based on a scale that really matters: the love of Facebook fans, adjusted for company size. Watch this video to find out how you can measure your brand’s value using Facebook’s “like” feature.
What is brand value? A company’s (or brand’s) Facebook page is an Internet destination tailored for those zealots. However, when considered on their own, these statistics are unreliable. Exclusive: Facebook Marketing Results From 6 Major Brands. Christopher Heine | November 23, 2011 | 3 Comments inShare161 Mazda, Ford, Levi's, and others reveal case studies. Six major brands have given ClickZ snapshot-level case studies about their Facebook efforts. Mazda, Ford, Levi's, 1-800-Flowers, 20th Century Fox, and ADT have seen significant lift from their ad investment on the social network.
According to Facebook, spending on the following campaigns varied greatly and most included a mix of marketplace and premium ad buys. Does Social Sell Cars? Of the examples released to ClickZ today, Mazda's may stick out the most. Ford also says Facebook ads can help move cars. Jean Genie: Facebook Ads Increased Foot Traffic By 4X There has been little doubt that Levi's likes Facebook a lot, as few brands have integrated the networking site into their proprietary online destinations with such vigor. Flowers Shoppers 'Like' Sponsored Stories Social Ads Give Oliver Stone Film $4M Bump Targeted Ads Drive ADT.com Conversions.
Can Digital Drive Sales for Luxury Brands? According to Burberry, the answer to the above question is, “Yes!” The digitally-savvy luxury brand announced last week a 29% increase in revenue over the past six months. Angela Ahrendts, CEO, attributed Burberry’s strong first half to, “… our continued investment in innovative design, digital marketing and retail strategies.” Specific to social media and digital, Burberry has launched several innovative initiatives this year, including: Burberry Body, the new women’s fragrance, launched globally and including Facebook, a YouTube homepage.Spring/Summer 2012 runway show hosting the first ever ‘Tweetwalk,’ premiering the collection on Twitter Though one of the leading luxury brands to invest in social media, Burberry is not the only one to benefit from going digital and connecting with customers online. And, the impact reaches all the way to shareholders. The key takeaway? FanGager. Are We Measuring The Wrong Thing in Social Marketing? | CMO Strategy.
Facebook 'Credits' Revenue Now Growing Faster Than its Ads | Digital. Older Facebook Users Click Ads, Younger Users 'Like' Douglas Quenqua | August 30, 2011 | 0 Comments inShare22 Socialcode study uncovers gender and age discrepancies in Facebook ad interactions. While Facebook gives advertisers the tools to reach highly specific audiences, it doesn't tell them much about how each of those audiences prefers to interact with advertisers.
A new study from Socialcode, a Washington, DC-based agency that specializes in Facebook advertising, shows that age and gender play a significant role. Older users are more likely to click through Facebook advertisements, whereas younger ones are more apt to "like" fan pages, the study said. Users over 50 were 23 percent more likely to click through an ad than all younger age groups, according to the study. The 50-plus group, which was the oldest group included in the study, was also about 9 percent less likely to "like" a page than any other group. Gender played a role as well, at least for click-through rates. IKEA "The world's most liked showroom" Ticketmaster Teams With Facebook So You Can Sit Next To Your Friends. When Ticketmaster CEO Nathan Hubbard and his new executive team hit the road earlier this year touting a more innovative and fan-focused company -- the Turnaround Tour, we dubbed it in the July/August issue -- one stat was a guaranteed show-stopper.
Each time a ticket buyer shared with Facebook friends that he was attending an event, Hubbard said, that alert generated $5.30 in additional ticket revenue. Then he showed clients the next stage of social commerce, a mock-up of an arena seat map indicating where a customer's Facebook friends were sitting. "Don't you want to know," he'd ask the crowd, "if any of your friends are going to the same show?
At the client meeting in Orlando, a Miami Dolphins executive arched his eyebrows while studying the map, turned to his colleague and whispered, "This is sick. " Starting today, you can see what the fuss was about. Now you can have an even more customized ticket search. "This isn't just about social," Hubbard says of the seat tagging. Three Reasons Not To Base Your Social Strategy On Facebook - AdVoice: gyro - Ignite something. One of the most frequent questions I get from new clients or prospects is, “What should my Facebook strategy be?” Since a recent eMarketer survey showed 61 percent of brand marketers significantly or somewhat increasing their investment in earned media this year, and 43 percent reducing spend on paid media, I get why they’re asking this.
But the question itself shows how Facebook is dominating the conversation. This is wrong because Facebook is not the best channel for many brands, especially those trying to engage with specialist audiences. Here are three reasons why: Brands Are Losing Prominence on Facebook Facebook recently changed its algorithm so you only see posts from accounts deemed most relevant. Facebook’s Link to Online Sales is Tenuous at Best Forrester/GSI research showed there is no evidence that Facebook drives purchases directly. Platform Still Developing Amid More Targeted Options Perhaps most significantly, social media is still in its infancy. Meet the top 20 brands on Facebook - TNW Social Media.
All the buzz over the last week has been about Google + but without a way for brands to engage there yet, it’s Facebook that still gets most of their attention in the social space. Now that Facebook pages have been live for a couple of years who are the biggest brands on the platform in terms of likes and what sorts of campaigns and apps running on their pages? The pages on the list are a mixture of brands that people love and have willingly liked as well as brands who are clearly acquiring Likes through large scale Facebook advertising. These brands have identified Facebook as a great platform to engage with their fans and have built up huge valuable communities and it’s interesting to see what rewards and engagement they all offer to keep those users loyal and to keep their page growing.
Have a look through the pages at your leisure because these are the biggest and best pages out there so you should be able to pick up some great tips… 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. iTunes (15,862,234) Homepage.