5 Must-Know Metrics for Effective Facebook Wall Posts. Contrary to the old adage, timing is not everything when it comes to Facebook wall posts. Important? Yes. Tricky? Certainly. Let’s take a look at what Buddy Media found that’s relevant to your Facebook engagement initiatives. Report summary The released research paper, “Strategies For Effective Facebook Wall Posts: A Statistical Review,” cites three primary success metrics. Comment Rate: number of comments as a percentage of fan base“Like” Rate: number of “likes” as a percentage of fan baseEngagement Rate: a combination of the above factoring in fan base size Brands are likely to have other measures of success, but the metrics on this list are readily measured and, if not end-goals on their own, indicators of how well wall comments are moving them towards those other objectives.
The research was compiled by analyzing all Facebook Wall posts from the Buddy Media Platform by more than 200 client brands during the period from January 30 through February 12, 2011. 1. 3. 5. Analysis. HOW TO: Improve Engagement on Your Brand's Facebook Page [STATS] If you're looking to boost engagement on your brand's Facebook Page, a new report from Buddy Media has some key findings for you.
The social media marketing company collected data from 200 of its clients' Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content. "While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. And so, brands must adapt to their consumers' schedules in order to optimize their engagement.
Here are the findings, along with tips about when and how to make the most of a Facebook post. Be Timely The study found that daily Facebook engagement has three peaks: early morning (7 a.m. Good timing on Facebook depends on the day of the week, too. Be Concise Ask For Engagement. Les critères d’un contenu facebookable. Crédit: Flickr/CC/dkalo Il y a les titres «Google friendly». Maintenant, il y a les contenus «facebookables». Encore un mot anglais que j’aurais pu ajouter au jargon des journalistes en ligne.
Selon le dictionnaire urbain, cet adjectif signifie que le contenu vaut la peine d’être publié sur Facebook et peut générer de l’intérêt auprès des 500 millions de membres et quelques du réseau social. Alors que le réseau social de Mark Zuckerberg vient de lancer une page intitulée Journalists on Facebook, de la même façon que Twitter répertorie les meilleures pratiques journalistiques, il faut croire qu’il y a une audience, sur Facebook, intéressée par la consommation d’informations.
«Qui vous dit d’aller voir cet article?» Sauf que, d’après les expériences menées ici et là, les contenus d’informations ne vont pas tous de pair avec Facebook. Critère numéro 1 : Le contenu doit être visible dans le newsfeed de Facebook Le edge rank repose sur trois éléments: 1. Les contenus les plus partagés? The 5 Most Viral Facebook Campaigns. Before Facebook came along, viral marketing seemed like more of an abstract ideal than an achievable form of promotion.
If anything, the social network has raised the bar: Now the proverbial Holy Grail is getting people to voluntarily circulate your message in their status updates. Note the use of the word voluntarily. Using spamware to circulate a message in people’s status updates actually backfires, risking damage to any brand that attempts to try such a tactic.
It’s a surefire way to piss off not only fans but also Facebook’s security team, which will kick you off the site. Alas, we have yet to see a viral status update meme involving a for-profit brand succeed the way some non-profits have gotten their message across. Some preach that successful viral marketing requires you to think outside of the proverbial box, so with that in mind we’re going revisit the messages that spread the most on Facebook to see what band managers might extract from these success stories. Facebook publicité: resultat et performance. EMEA_deals_businesses_FR. Searching for the keys - nevver: Robert Montgomery. Facebook-worldwide-2011-revised. GUIDE PRATIQUE MARKETING SUR FACEBOOK PAGES FANS.
25 exemples de pages Facebook créatives de marques. Facebook charges brands for your brand interactions :: Influxinsights. The full merging of brands into the social media space is now going to happen with Facebook’s new initiative around sponsored stories. This means that your interactions with brands on the giant social network get turned into ads which get shared on the network. This development marks the point when brands become fully integrated into the status stream. Obviously, it’s all about the brand and if the brand is credible enough to be shared with your network. It’s interesting to see that Levi’s, Bud and a handful of non-profits are the first to sign-on, which makes complete sense. Facebook has four ways to monetize brand interactions and turn them into ads. 1. It will be interesting to see how engaged brands are in the idea of simply broadcasting their fans and consumer actions to a wider community.
In the end, success depends on exactly who jumps on board from an advertiser perspective and how prolific these ads become.