Selling The Mobile Web. 3 Ways Mobile Apps are Changing the Way We Live: a Study with MTV Networks. + Share this MTV Networks recently released the results of Love ‘Em or Leave ‘Em: Adoption, Abandonment, and the App-Addled Consumer, a thought leadership study conducted in partnership with Latitude. The study not only found that 83% of participants felt “addicted to apps,” but followed through with a deep-dive investigation to understand the role that apps play in our lives over time (e.g., the “lifecycle” of an app) and how they’re changing the way we think, relate, work, and relax—in other words, how we live.
The study included a round of initial qualitative interviews, a deprivation phase (normal app users were asked to go app-free for 3 days), and a quantitative survey of more than 1300 app-engaged smartphone owners. Key Findings Header image courtesy of Traci Lawson’s Flickr, (cc) some rights reserved. How the smartphone is killing the PC | Technology. When he was diagnosed with Type 2 diabetes last summer, Tim Smith was given a blood sugar monitor, and a notebook with a pencil. The monitor, obviously, to test his sugar levels; the notebook to note them down so he could tell his doctor. Given his job in IT for Sainsbury's, Smith wasn't about to use something so low-tech as pencil and paper. "I would have lost it or torn it," he says.
A few years ago, he says, he probably would have taken the readings and entered them in an Excel spreadsheet on his PC, to make pretty graphs. But this was 2010, and so he turned to his smartphone, and quickly found an app – Glucose Buddy – that let him take his readings anywhere he liked. They'd be uploaded to the internet, so he could access them any time. Smith is just one of the millions of people around the world who now own a smartphone, and the number is growing rapidly.
In this shift, there was an earthquake at the end of 2010. Not so nowadays. And that's where Microsoft gets edgy. Is Mobile Affecting When We Read? « Read It Later Blog. Printed media used to allow us to read in the places we found most comfortable. When you imagine yourself reading the newspaper it’s probably in your favorite chair, at the breakfast table, or at the cafe with an orange mocha frappuccino in your hand. Unfortunately, as news and media moves online, it moves us away from these places and into our desk chairs.
Even worse, consuming content is no longer on our own schedule. The flood of content disrupts us all day as if we have an maniacal paperboy throwing new editions on our doorstep every 15 seconds. However, after studying Read It Later’s own data, it seems that this trend is being reversed. I’ve found that as devices become more mobile, it’s not only changing where we read, but when. Today’s data source: 100 million articles saved by Read It Later users across all major web and mobile platforms. Constant Bombardment Before looking at when we read, we should look first at when we encounter new content: Time Shifted Reading People are busy.