ENJEUX AGENCES
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Six Reasons Media Strategy Should Come Before Creative | MediaWorks - Advertising Age
Who Needs An Advertising Agency, Anyway? - John Winsor
When we started to work with Harley-Davidson we had this crazy idea. If you could source ideas from advertising professionals around the world using digital management (via Victors & Spoils' digital collaboration system which we call Agency Machine) then why couldn't a brand source ideas from their own most rabid fans? With all of the attention that is on social media, and the significant investment by brands in fan acquisition, why not put fans to work? By doing so you could figure out a couple of things. First, who your most important fans are.The Curious Brain » Visualizing the Agency of the Future
Head of JESS3’s strategy and operations for the last five years, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and leveraging one another. Interesting to say the least!
“An established method of expression or proceeding: a procedure according to rule or rote; a standard or expectation based on past experience: a prescribed and set order of words.”
BRIEFING ON TWITTER | davetrott | Campaign Blogs
A talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills. The dilemma, one familiar to many industries across the country, is particularly acute for jobs that require hard-core quantitative, mathematical and technical skills. The talent pool, advertising technology company executives say, is not a deep one. And those who have the skills are in high demand, often fetching annual salaries that can reach $100,000. “There is pain for hiring in digital at all levels,” said John Ebbert, managing editor of AdExchanger.com , a Web site dedicated to advertising technology. “The marketers, the publishers, the ad tech companies, the agencies, data management companies — they’re all going for the same type of employee.”
Ad Companies Face a Widening Talent Gap - NYTimes.com
COLLABORATION
Playing to our strengths – thoughts on “agency” prompted by Google Firestarters #3 « Sawdust
Thanks to Neil Perkin for curating another highly topical, highly relevant, highly provocative Firestarters event on behalf of Google. And thanks to Mel Exon , Martin Bailie and James Caig for providing said provocation by way of three alternative views on The New Operating System For Agencies. Martin highlighted several differences in outlook between clients and agencies. One of these was that agencies focus on outputs, whereas clients are more concerned with outcomes.
Will You Become Irrelevant? - John Winsor
I often wonder what makes us pull up short. Why do we not step over the line between being comfortable and terrified? Between the center and the edge? Between staying the course on a path we know leads to a slow decline and another that leads to an exciting but unknown future? It’s a question I often ask myself not only in the world of advertising and business but also in life.Great questions for the advertising industry: part one | Creativity_Unbound
263 The upper right: new services for new clients is where innovation and growth occur I was recently asked eight pretty good questions for an upcoming conference on advertising and innovation. They cover everything from ad industry trends, to innovation, to new sources of revenue – all topics that agency leaders have to be thinking about given the relentless change that continues to challenge if not confound us. Thought I’d share my answers here and am hoping you might do the same. Would be interesting to see if we agree or differ and if we can learn from each other.
Ogilvy PR Australia Announces Major Changes to Company and PR Profession
SYDNEY, AUSTRALIA, July 25, 2011 - The practice of public relations is set for a major change with Ogilvy PR Australia announcing a number of initiatives aimed at taking the company and the profession into the next decade.Ad Agency Leaders Should Avoid 'What's Next' Tunnel Vision | Small Agency Diary - Advertising Age
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Stunts, installations, neat tech ideas and UGC – advertising has been experimenting with all manner of new methods of engagement.
Creative Review - Cool Sh*t: New directions in advertising
Five things agencies need to get good at | Creativity_Unbound
Ad agencies are really good at certain things.Stop searching for "The Easy Way". Do some actual work. | Social Media Today
Recently, I finished up the 21 Days to a More Engaging Facebook Presence series and I learned something very valuable that I might not have ever learned otherwise.“Look at the name MailChimp,” says Chestnut. “That was a joke, really.” In 2000, Chestnut and his two cofounders began work on the predecessors of today’s web apps with their company The Rocket Science Group. MailChimp was an internal email tool they designed for a handful of their clients to use, but as a side project.
Creative Cultures: MailChimp Grants Employees "Permission To Be Creative" | Fast Company
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