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Google: Click-Through Rates Fell in 2010 [STUDY]
Although banner ads may be experiencing big growth this year , they're not getting any more effective.Online ad effectiveness research is an important tool for marketers seeking to understand how their campaigns perform. However, it is challenged by serious methodological limitations. Questions around recruitment, sample bias and deployment are hampering the validity of this research and undermining the industry as a whole.
Online Ad Effectiveness Best Practices
"With most past [advertising formats] clicks were what could be measured," said Diaz Nesamoney, Jivox CEO. Video ad platform Jivox marked 2010 with a 330% growth rate and the addition of 100 new brand advertisers.
Marketers: Why you need more than clicks - Advertising
Google predicts that online display advertising will be smarter and sexier by 2015
Barry Salzman, Google’s Managing Director, Media and Platforms, Americas educated the Toronto Advertising Week crowd today on the topic of "The Future of Display Ads: 7 Predictions for 2015." The event was streamed live via websites like theglobeandmail.com and mediaincanada.com so that all Canadians could access the presentation.
Le marché de l'e-pub locale va doubler en 5 ans (étude)
Les briques s'empilent depuis plusieurs mois.
