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Although banner ads may be experiencing big growth this year , they're not getting any more effective.
Online ad effectiveness research is an important tool for marketers seeking to understand how their campaigns perform. However, it is challenged by serious methodological limitations. Questions around recruitment, sample bias and deployment are hampering the validity of this research and undermining the industry as a whole.
"With most past [advertising formats] clicks were what could be measured," said Diaz Nesamoney, Jivox CEO. Video ad platform Jivox marked 2010 with a 330% growth rate and the addition of 100 new brand advertisers.
Samedi 2 juillet 2011 6 02 / 07 / Juil / 2011 18:30
Barry Salzman, Google’s Managing Director, Media and Platforms, Americas educated the Toronto Advertising Week crowd today on the topic of "The Future of Display Ads: 7 Predictions for 2015." The event was streamed live via websites like theglobeandmail.com and mediaincanada.com so that all Canadians could access the presentation.
“Does anyone actually look at banners?”
Les briques s'empilent depuis plusieurs mois.
Et si la publicité contextuelle n'était pas la meilleure solution?