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DIGITAL

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L'évolution du Web. Timeline: A History Of Touch-Screen Technology. Inside P&G's digital revolution - McKinsey Quarterly - Retail & Consumer Goods - Strategy & Analysis. Robert McDonald is a CEO on a mission: to make Procter & Gamble the most technologically enabled business in the world.

Inside P&G's digital revolution - McKinsey Quarterly - Retail & Consumer Goods - Strategy & Analysis

To get there, the 31-year company veteran and former US Army captain is overseeing the large-scale application of digital technology and advanced analytics across every aspect of P&G’s operations and activities—from the way the consumer goods giant creates molecules in its R&D labs to how it maintains relationships with retailers, manufactures products, builds brands, and interacts with customers. The prize: better innovation, higher productivity, lower costs, and the promise of faster growth.

PEOPLE

POST-DIGITAL. APPATHY. USAGES. You just shared a link. How long will people pay attention? How long is a link “alive” before people stop caring?

You just shared a link. How long will people pay attention?

Does it matter what kind of content it is, or where you shared it? At bitly we see a lot of links, and while every link is special, we’re learning a few general principles that we can share.Let’s take a look at one particular story - Baby otter befriended by orphaned kittens - which was first shared by StylistMagazine on Facebook on Tuesday at 7:12am. If we plot clicks over time for this link, we see: Rate of clicks per 10 minutes on “Baby otter befriended by orphaned kittens”We can evaluate the persistence of the link by calculating what we’re calling the half life: the amount of time at which this link will receive half of the clicks it will ever receive after it’s reached its peak.

For this link the half life was 70 minutes, which captures all the clicks between the grey lines on the graph above. Distribution of half-lifes over four different referrer types. This post brought to you by the bitly science team!

TRENDS

Three Things The Web Can Learn from Old Media. It has become common wisdom in the tech world that old media represents an obsolete mode of thinking that should be discarded as quickly as possible.

Three Things The Web Can Learn from Old Media

The attitude to physical, broadcast or film media could generally be summed up by saying “Newspapers? Print books? Those things are ancient and of no use to anyone ever, amirite?” But those with a little more patience and scope know that isn’t entirely true. Media is an enterprise that forms a core part of modern societies, and digital media is but a few years old. Old Forms of Media Don't 'Die', They Simply Evolve One of the most common approaches of tech nerds toward old media is that it will die. But the lesson here is not just ‘be careful about how you express’ things; it’s that each form of media has its own function. Now, the web offers a greater shift. That newspapers will continue in the same form seems doubtful.

Design for the the Medium Print understood that you have to design for not only the medium but how people use it.

FUTUR

The Interconnected World of Tech Companies [INFOGRAPHIC] The "tech world" is really more of a "tech family.

The Interconnected World of Tech Companies [INFOGRAPHIC]

" Between digital giants' appetites for acquisitions and the tendency of their ex-employees to start new companies, it's easy to see how nearly every blip in the ecosystem is closely related. We've mapped just a few of these family ties between "Xooglers," the "PayPal Mafia", "Softies" and the many other tech connectors who have yet to be nicknamed. Mobile Devices Are Lovers In Your Pocket. Gail Chiasson, North American Editor We were recently provided with information from a BBDO-Microsoft advertising study that looked at reaching consumers through understanding their emotional connections to various devices.

Mobile Devices Are Lovers In Your Pocket

At the core of the study are consumers and their relationships with screens. These are not impersonal devices but rather, personifications of their users: caring, loving, normal. Www.mitre.org/work/tech_papers/2011/11_0170/11_0170.pdf.

ECOMMERCE

The 5 must-knows about how readers navigate news online, drawn from new Pew study. How do readers get to news sites?

The 5 must-knows about how readers navigate news online, drawn from new Pew study

How long do they stay once there? And where do they go when they leave? Just two months after releasing the mammoth State of the News Media 2011 report, my industrious friends at Pew’s Project for Excellence in Journalism have a detailed new report to answer those questions. Based on analysis of nine months of Nielsen data about the 25 largest U.S. news sites, the study confirms many truisms about online behavior but also yields some surprises. Let’s start with a finding that does both, and is a topic of little previous research, to my knowledge. The top one is subdomains or related sites, for example exiting CNN.com for money.cnn.com.Second are sharing sites, both directly to places like Facebook and via widgets (like “add this”) on news sites.Third is Google — not Google search results or Google news but Google.com or specific Google tools like maps. However, one place hardly anyone goes is advertising.

ENTERTAINMENT

METRICS. WEB. VIDEO. TABLETS. MOBILE. SOCIAL. (Billet invité) Pierre Bellanger : L'avenir des réseaux sociaux. J'ai le plaisir de partager avec vous cette réflexion de Pierre Bellanger, fondateur et PDG de Skyrock, et donc de la plate-forme Skyblog, sur l'avenir des réseaux sociaux.

(Billet invité) Pierre Bellanger : L'avenir des réseaux sociaux