L'évolution du Web. Timeline: A History Of Touch-Screen Technology. Inside P&G's digital revolution - McKinsey Quarterly - Retail & Consumer Goods - Strategy & Analysis. Robert McDonald is a CEO on a mission: to make Procter & Gamble the most technologically enabled business in the world. To get there, the 31-year company veteran and former US Army captain is overseeing the large-scale application of digital technology and advanced analytics across every aspect of P&G’s operations and activities—from the way the consumer goods giant creates molecules in its R&D labs to how it maintains relationships with retailers, manufactures products, builds brands, and interacts with customers.
The prize: better innovation, higher productivity, lower costs, and the promise of faster growth. Podcast Inside P&G's digital revolution DownloadListen to more of the interview, including Robert McDonald’s views on radio-frequency identification (RFID) tracking technology and the growing use of smartphones in developing markets. Real-time insights Our purpose at P&G is to touch and improve lives; everything we do is in that context. One way is through consumer feedback.
POST-DIGITAL. APPATHY. USAGES. You just shared a link. How long will people pay attention? How long is a link “alive” before people stop caring? Does it matter what kind of content it is, or where you shared it? At bitly we see a lot of links, and while every link is special, we’re learning a few general principles that we can share.Let’s take a look at one particular story - Baby otter befriended by orphaned kittens - which was first shared by StylistMagazine on Facebook on Tuesday at 7:12am. If we plot clicks over time for this link, we see: Rate of clicks per 10 minutes on “Baby otter befriended by orphaned kittens”We can evaluate the persistence of the link by calculating what we’re calling the half life: the amount of time at which this link will receive half of the clicks it will ever receive after it’s reached its peak.
For this link the half life was 70 minutes, which captures all the clicks between the grey lines on the graph above. Distribution of half-lifes over four different referrer types. This post brought to you by the bitly science team!
Three Things The Web Can Learn from Old Media. It has become common wisdom in the tech world that old media represents an obsolete mode of thinking that should be discarded as quickly as possible. The attitude to physical, broadcast or film media could generally be summed up by saying “Newspapers? Print books? Those things are ancient and of no use to anyone ever, amirite?” But those with a little more patience and scope know that isn’t entirely true. Media is an enterprise that forms a core part of modern societies, and digital media is but a few years old. So maybe there are still some lessons that old media has to teach those young upstart digiphiles. Here are three important ones. Old Forms of Media Don't 'Die', They Simply Evolve One of the most common approaches of tech nerds toward old media is that it will die. But the lesson here is not just ‘be careful about how you express’ things; it’s that each form of media has its own function.
Now, the web offers a greater shift. Design for the the Medium.
The Interconnected World of Tech Companies [INFOGRAPHIC] The "tech world" is really more of a "tech family. " Between digital giants' appetites for acquisitions and the tendency of their ex-employees to start new companies, it's easy to see how nearly every blip in the ecosystem is closely related. We've mapped just a few of these family ties between "Xooglers," the "PayPal Mafia", "Softies" and the many other tech connectors who have yet to be nicknamed. Our guess is that if you gathered a handful of tech veterans in a room, you could keep the tech connection game going forever.
So while this graphic is hardly exhaustive, we'll keep it going in the comments — feel free to add connections to the list! Infographic design by Nick Sigler Image courtesy of iStockphoto, BrianAJackson. Mobile Devices Are Lovers In Your Pocket. Gail Chiasson, North American Editor We were recently provided with information from a BBDO-Microsoft advertising study that looked at reaching consumers through understanding their emotional connections to various devices.
At the core of the study are consumers and their relationships with screens. These are not impersonal devices but rather, personifications of their users: caring, loving, normal. Originally released last month doing the 8th Cannes Lions International Festival of Creativity in Cannes – which we doubt was attended by most of our readers – the global study’s aim was to help marketers find ‘the next billion consumers’ by exploring consumers’ emotional connections with television, PC, and mobile device screens. The study presents a picture of similarities and differences – across geographies, ages, demographics and screens – that provide advertising ideas and suggestions, which can help lead to more compelling and relevant brand messages. Www.mitre.org/work/tech_papers/2011/11_0170/11_0170.pdf.
The 5 must-knows about how readers navigate news online, drawn from new Pew study. How do readers get to news sites? How long do they stay once there? And where do they go when they leave? Just two months after releasing the mammoth State of the News Media 2011 report, my industrious friends at Pew’s Project for Excellence in Journalism have a detailed new report to answer those questions. Based on analysis of nine months of Nielsen data about the 25 largest U.S. news sites, the study confirms many truisms about online behavior but also yields some surprises.
Let’s start with a finding that does both, and is a topic of little previous research, to my knowledge. When readers leave a news website, there are several main destinations: The top one is subdomains or related sites, for example exiting CNN.com for money.cnn.com.Second are sharing sites, both directly to places like Facebook and via widgets (like “add this”) on news sites.Third is Google — not Google search results or Google news but Google.com or specific Google tools like maps. That varies by site. Demographics.
METRICS. WEB. VIDEO. TABLETS. MOBILE. SOCIAL. (Billet invité) Pierre Bellanger : L'avenir des réseaux sociaux. J'ai le plaisir de partager avec vous cette réflexion de Pierre Bellanger, fondateur et PDG de Skyrock, et donc de la plate-forme Skyblog, sur l'avenir des réseaux sociaux. Les premiers services de réseaux sociaux sur Internet ont eu pour promesse initiale d’aider à la mise en relation entre elles de personnes appartenant à des populations définies par un besoin ou une situation. Sous la forme originelle de groupes de soutien, les malades souffrant d’une même pathologie se retrouvent sur des forums précurseurs de ces services.
En Asie, le coréen « CyWorld » débute en 1999 et fédère la jeune génération qui s’y retrouve sous le couvert d’avatars. Au Japon, « Mixi », fondé en 2000, recrute sur invitation, favorisant la constitution d’un réseau homogène. Le chinois « Renren », créé en 2005, se focalise sur la communauté estudiantine ‐ avec quand même plus 160 millions de membres ‐ qui échangent sous pseudo.
Tout d’abord, le premier usage de « Facebook » est incroyable.