DECORATION
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Screw*d In The Bayou: Craftsman Gets Real, Interactive
It’s a poor workman who appears in a new reality-based campaign for Craftsman. And, if things go wrong, he won’t be blaming his tools. The new Craftsman "Screw*d" campaign revolves around Alan Weischedel, an acknowledged un-handy man who today will be dropped deep in the Louisiana bayou to navigate a series of hands-on challenges.
Pour tous les vendeurs de meubles, la concurrence d’Ikea est difficile à contrer. Il est souvent assez compliqué de trouver des points de différence suffisants pour attirer les consommateurs. La chaîne canadienne Urban Barn a trouvé un message qui lui offre un avantage concurrentiel sur le géant suédois : ses meubles sont déjà montés lors de l’achat. Afin de communiquer sur cet avantage concurrentiel, l’agence Spring a imaginé une opération d’ ambient marketing pour le moins évocatrice. L’idée, remplacer différents éléments du mobilier urbain de la ville de Vancouver par des cartons.
Meubles en carton
IKEA
Hold on to the house ... Habitat has called in the administrators, but three London stores will survive. Photograph: Alex Segre/Rex Features There has been hand-wringing aplenty since the announcement 10 days ago that Habitat has called in the administrators . With the dismantling of the UK's venerable high-street design chain and the potential loss of 750 jobs, it's no wonder the media has been quick to hover its magnifying glass over "British design".
