DATA
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Arieso, a company in Newbury, England, that advises mobile operators in Europe, the United States and Africa, documented the statistical gap when it tracked 1.1 million customers of a European mobile operator during a 24-hour period in November. The gap between extreme users and the rest of the population is widening, according to Arieso. In 2009, the top 3 percent of heavy users generated 40 percent of network traffic. Now, Arieso said, these users pump out 70 percent of the traffic. Michael Flanagan, the chief technology officer at Arieso, said the study did not produce a more precise profile of extreme users.
Top 1% of Mobile Users Use Half of World’s Wireless Bandwidth - NYTimes.com
Daily Number: Americans and Text Messaging - Pew Research Center
Young adults stand far above all other demographic groups when it comes to their usage of text messaging. Fully 95% of 18-29 year olds say they use the text messaging feature on their phones, and these users send or receive an average of 87.7 text messages on a normal day. By comparison, all adults who say they use text messaging send or receive an average of 41.5 text messages a day. The youngest adults (those between the ages of 18 and 24) are even more proficient in their texting habits.
Other groups show slightly lower penetration rates. Around 40 percent of 12-17 year-old teens and 40 percent of 45-54 year-olds reported owning a smartphone, as opposed to a more basic feature phone. After younger adults, the segment with the second fastest-growing smartphone penetration rate is those aged 55-64. Smartphone penetration among this older group is only 30 percent, but it jumped 5 percent this quarter. As the smartphone market continues to expand, Android remains the most popular smartphone operating system in the United States, with 43 percent of the market, while Apple is the top smartphone manufacturer, with 28 percent of smartphone consumers sporting an Apple iPhone.
Generation App: 62% of Mobile Users 25-34 own Smartphones | Nielsen Wire
En Europe, 5% du trafic digital provient des Smartphones et des tablettes, selon comScore MobiLens - Offremedia
91,4 millions d’abonnés mobiles (39%) en Europe (France, Allemagne, Italie, Espagne et Royaume-Uni) déclarent utiliser un Smartphone, soit une progression de 46% en un an. En août 2011, les supports connectés – Smartphones en tête – ont représenté 5% du trafic numérique total de la région. L’adoption croissante des terminaux hors ordinateur soutient la hausse de la consommation de médias multi-supports en Europe, d’après une étude comScore MobiLens (conduite de juin à août 2011 sur des abonnés mobiles de 13 ans et +, en Allemagne, France, Italie, Espagne et au Royaume-Uni). La plateforme iOS d’Apple (iPhone, IPods, iPod Touches) représente désormais 30,5% des supports mobiles connectés dans l’Europe des 5.
Our Mobile Planet
Our Mobile Planet provides insights into smartphone usage and mobile attitudes. Use it to create custom charts that will deepen your understanding of the mobile consumer and support data driven decisions in your mobile strategy.
L’étude présentée par le Top/Com/Consumer 2011 et conduite par TNS SOFRES en juillet 2011 auprès de 803 mobinautes français (âgés de 16 à 60 ans) interrogés online synthétise les pratiques et les usages du mobile. Les consommateurs sont très friands des différents outils mobiles. En moyenne, 27 applications sont téléchargées sur un Smartphone. Arrivent en tête la météo (74% des mobinautes possèdent au moins une application), les services de navigation (70%), les jeux et divertissements (69%). Les réseaux sociaux se situent en 6e position (65%), devant l’actualité (54%).
Les nouvelles relations entre les mobinautes et les marques d'après une étude TNS Sofres - Top/Com/Consumer 2011 - Offremedia
Je pense que TNS a du lire ma note de lundi puisqu'ils viennent de sortir une étude précisément sur le même sujet (blague). Bon plus sérieusement, leur étude est vraiment intéressante car elle remet a plat, chiffres à l'appui, toutes les choses dont on parle souvent (géoloc, applis, réalité augmentée, flash code…) et ce que l'on en retire : 1. Les mobinautes français ont en moyenne 27 applications installées (1ère est la météo, vient ensuite le GPS et les jeux) 2. 57% des mobinautes français possèdent un appli de marque (principalement banque et assurance, puis transport en commun et enfin télécom/multimedia) 3.
Grégory Pouy - Echanger ses idées !: En finir avec les fantasmes du mobile en France
Etat des lieux du mobile - Septembre 2011
Annonces marquantes, panorama du marché des OS, différents usages : Dagobert vous propose d’appréhender la réalité du mobile en France sur ces derniers mois. Un peu de visibilité dans le fl Annonces marquantes, panorama du marché des OS, différents usages : Dagobert vous propose d’appréhender la réalité du mobile en France sur ces derniers mois. Un peu de visibilité dans le flou ambiant entourant ce média !
U.S. Smartphone Audience Growth by Age Segment
Although representing a small audience base, those in the 55-64 and 65+ age groups experienced the strongest growth in terms of percentage increase. Smartphone owners age 55-64 grew 86% to 6.5 million users in July 2011, while those age 65+ accounted for 4.4 million smartphone users, up 127% from the previous year. Analysis of teen smartphone usage showed that 5.6 million teens (those age 13-17) owned a smartphone in July 2011, up 53% from the previous year.What does the release of the next generation of iPhones mean for the U.S. mobile industry? In this report, we analyze the current mobile user landscape to see what is at stake for each of the players involved. Sprint has been rumored to be the next carrier to host the iPhone. What sectors can Apple hope to reach with Sprint that might currently be under-served by Verizon and AT&T? This next release from Apple comes at a time when the Google Android platform has captured the largest share of the smartphone market in the U.S. What does Apple stand to gain with the new iPhone release?
iPhone 5: Implications for the Operator Industry - comScore, Inc
Overview Mobile phones have become a near-ubiquitous tool for information seeking and communicating--83% of American adults own some kind of cell phone--and these devices have an impact on many aspects of their owners’ daily lives. In a nationally representative telephone survey, the Pew Research Center’s Internet & American Life Project found that, during the 30 days preceding the interview: Cell phones are useful for quick information retrieval (so much so that their absence can cause problems) – Half of all adult cell owners (51%) had used their phone at least once to get information they needed right away. One quarter (27%) said that they experienced a situation in the previous month in which they had trouble doing something because they did not have their phone at hand.
Americans and Their Cell Phones | Pew Research Center's Internet & American Life Project
Mobile Modes Published: August 2011 | By Yahoo! The explosive growth in usage of the mobile Internet is creating significant opportunities for marketers. In fact, the IDC projects there will be more than 186.5 million mobile Internet users in the U.S. by 2014 (a 163% growth from 2010). But in order to take full advantage of this medium, advertisers must understand how consumers use the mobile web and how it affects media planning and messaging.
Mobile Modes
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googlebarometer.blogspot.com/2011/08/understanding-consumers-online-path-to.html
New research portrays the UK as a smartphone-addicted country. Mobile data services have increased 40-fold in a three-year period in the country, and more than a quarter of adults and nearly half of teenagers own a smartphone. The 341-page report , released by UK telecommunications regulator Ofcom, is sprinkled with nuggets of information about mobile data consumption among smartphone users, as well as larger telecommunications trends in Internet, radio and TV usage. With increasing telecommunications options in an ever-connected world, addiction to mobile and Internet use is not uncommon. In South Korea, there are even clinics for treating Internet addicts .
Are Smartphones Taking Over Our Lives? [STUDY]
This is Ofcom’s eighth annual Communications Market report. This supports Ofcom’s regulatory goal to research markets and to remain at the forefront of technological understanding. New Ofcom research reveals the extent to which the UK has become addicted to smartphones, with people confessing to using them everywhere from the dining table to the bathroom and bedroom. Over a quarter of adults (27 per cent) and almost half of teenagers (47 per cent) now own a smartphone, according to Ofcoms latest Communications Market Report. Most (59 per cent) have acquired their smartphone over the past year and users make significantly more calls and send more texts than regular mobile users (81 per cent of smartphone users make calls every day compared with 53 per cent of regular users).