background preloader

DATA

Facebook Twitter

Mobile Statistics - Statistics Made Visual. Top 1% of Mobile Users Use Half of World’s Wireless Bandwidth. Americans and Text Messaging. Young adults are the heaviest users of text messaging, sending or receiving an average of 87.7 text messages on a normal day. Young adults stand far above all other demographic groups when it comes to their usage of text messaging.

Fully 95% of 18-29 year olds say they use the text messaging feature on their phones, and these users send or receive an average of 87.7 text messages on a normal day. By comparison, all adults who say they use text messaging send or receive an average of 41.5 text messages a day. The youngest adults (those between the ages of 18 and 24) are even more proficient in their texting habits. Both cell ownership and text messaging are nearly universal among 18-24 year olds — 95% own a cell phone and 97% of these cell owners use text messaging — and this group sends or receives an average of 109.5 messages every day. One quarter of 18-24 year old text messaging users report sending or receiving more than 100 texts per day. Generation App: 62% of Mobile Users 25-34 own Smartphones. Nielsen’s third quarter survey of mobile users reveals that while only 43 percent of all US mobile phone subscribers own a smartphone, a mobile phone with a powerful operating system, the vast majority of those under the age of 44 now have smartphones.

In fact, 62 percent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent. Other groups show slightly lower penetration rates. Around 40 percent of 12-17 year-old teens and 40 percent of 45-54 year-olds reported owning a smartphone, as opposed to a more basic feature phone. After younger adults, the segment with the second fastest-growing smartphone penetration rate is those aged 55-64. En Europe, 5% du trafic digital provient des Smartphones et des tablettes, selon comScore MobiLens.

91,4 millions d’abonnés mobiles (39%) en Europe (France, Allemagne, Italie, Espagne et Royaume-Uni) déclarent utiliser un Smartphone, soit une progression de 46% en un an. En août 2011, les supports connectés – Smartphones en tête – ont représenté 5% du trafic numérique total de la région. L’adoption croissante des terminaux hors ordinateur soutient la hausse de la consommation de médias multi-supports en Europe, d’après une étude comScore MobiLens (conduite de juin à août 2011 sur des abonnés mobiles de 13 ans et +, en Allemagne, France, Italie, Espagne et au Royaume-Uni).

La plateforme iOS d’Apple (iPhone, IPods, iPod Touches) représente désormais 30,5% des supports mobiles connectés dans l’Europe des 5. Elle dépasse l’audience de Symbian (28,7%), suivi par Google Android (23,5%). L’iOS d’Apple génère 61% du trafic hors ordinateur (pages vues selon les navigateurs), devant Android, 21%) et RIM, 8,5% (source : Device Essentials). TNS - Mobile Life. Our Mobile Planet.

Les nouvelles relations entre les mobinautes et les marques d'après une étude TNS Sofres - Top/Com/Consumer 2011. En finir avec les fantasmes du mobile en France. Etat des lieux du mobile - Septembre 2011. U.S. Smartphone Audience Growth by Age Segment. – September 26, 2011Posted in: Mobile, U.S. The U.S. smartphone audience reached 82.2 million people in the three-month period ending July 2011, up 54 percent from the previous year.

Those age 25-34 accounted for the largest segment of the total smartphone audience at 22.3 million users (up 47% from the previous year), followed by those age 35-44 accounting for 17.5 million smartphone subscribers (up 36%). Although representing a small audience base, those in the 55-64 and 65+ age groups experienced the strongest growth in terms of percentage increase.

Smartphone owners age 55-64 grew 86% to 6.5 million users in July 2011, while those age 65+ accounted for 4.4 million smartphone users, up 127% from the previous year. Analysis of teen smartphone usage showed that 5.6 million teens (those age 13-17) owned a smartphone in July 2011, up 53% from the previous year. iPhone 5: Implications for the Operator Industry. Speaker: comScore, Inc. Event: comScore Whitepaper Download Whitepaper What does the release of the next generation of iPhones mean for the U.S. mobile industry? In this report, we analyze the current mobile user landscape to see what is at stake for each of the players involved. Sprint has been rumored to be the next carrier to host the iPhone. What sectors can Apple hope to reach with Sprint that might currently be under-served by Verizon and AT&T? What does the entry of a third player mean for Verizon, which just recently joined AT&T in carrying the iPhone in February? Americans and Their Cell Phones.

Mobile phones have become a near-ubiquitous tool for information-seeking and communicating: 83% of American adults own some kind of cell phone. These devices have an impact on many aspects of their owners’ daily lives. In a telephone survey conducted from April 26 to May 22, 2011 among a nationally-representative sample of Americans, the Pew Research Center’s Internet & American Life Project found that, during the 30 days preceding the interview: Cell phones are useful for quick information retrieval (so much so that their absence can cause problems) – Half of all adult cell owners (51%) had used their phone at least once to get information they needed right away. Young adults (those between the ages of 18 and 29) are especially likely to say that they have encountered several of these situations recently: Text messaging and picture taking are the most common uses of cell phones outside of voice calls; Smartphone owners take advantage of a wide range of their phones’ capabilities.

Googlebarometer.blogspot.com/2011/08/understanding-consumers-online-path-to.html. Are Smartphones Taking Over Our Lives? [STUDY] New research portrays the UK as a smartphone-addicted country. Mobile data services have increased 40-fold in a three-year period in the country, and more than a quarter of adults and nearly half of teenagers own a smartphone. The 341-page report, released by UK telecommunications regulator Ofcom, is sprinkled with nuggets of information about mobile data consumption among smartphone users, as well as larger telecommunications trends in Internet, radio and TV usage. Here are some of the takeaways regarding smartphone usage: SEE ALSO: Survey: Cellphones vs. Sex – Which Wins? [INFOGRAPHIC] With increasing telecommunications options in an ever-connected world, addiction to mobile and Internet use is not uncommon. How would you define smartphone addiction? The Communications Market 2011 (August) This is Ofcom’s eighth annual Communications Market report.

This supports Ofcom’s regulatory goal to research markets and to remain at the forefront of technological understanding. Nearly 10 million TV sets were sold in 2010, almost all of which were HD ready Viewers currently watch just over 4 hours a day, up by approximately 18 minutes over ten years There were nearly 1 million internet-enabled TV sales during 2010, and 125,000 sales of TVs with 3D capabilities Almost half (46 per cent) of households now have a digital video recorder (DVR) Read more... Some 91.6 per cent of the adults listened to the radio in the first quarter of 2011, up by 1 percentage point on 2010 One in five (18 per cent) households use the internet to listen to the radio Average radio listening hours fell from 3 hours and 24 minutes per day in 2000 to 3 hours and 12 minutes per day in 2010 UK radio industry income totalled £1.1 billion in 2010, up by 2.8 per cent in a year Read more... Read more... Read more... Read more... Mobile Statistics, Stats & Facts 2011 

Microsoft Tag has just released a neat infographic highlighting statistics on how people are using mobile phones in 2011. I also dug up a great video that featured late last year with an array of great mobile “growth” statistics, stats and facts for 2011. The infographic shows that over 1 billion of the worlds 4+ billion mobiles phones are now smartphones, and 3 billion are SMS enabled (weirdly, 950 million mobile phones still don’t have SMS capabilities).

In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device. 86% of mobile users are watching TV while using a mobile phone, 200+ million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related. Be Sociable, Share! Mobile Makes Millions — But It’s Not as Simple as It Seems | Epicenter  Do you seriously want to become rich? Here’s the secret — and it’s got nothing to do with building an online social network, or even getting the government to bail out your bank. To paraphrase Mr. McGuire from The Graduate, I want to say one word to you. Just one word. Mobile. ‘It is the fastest-growing giant industry of the economic history of mankind, and it’s barely begun.’

Like, duh, yeah, you knew that mobile phones were the next big thing, what, a dozen years ago? Except … there’s a far more fundamental business opportunity facing you right at this moment, and most people are unaware of the vast economic possibilities right in front of them. A few numbers will explain why mobile is today’s big growth opportunity. Yet in the same timescale after launch, Apple had sold 120 million of its mobile online devices (iPads, iPhones and iPod Touches). Here are a few other numbers. Continue reading …