
CONSUMER INSIGHT
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Portraits of Workspaces
by Mell Perling What salt-water taffies have to do with hard hats, mannequins and kindergarten playrooms. Workspaces have their own unique curiosity to them.LOCATION
DIGITAL
BEAUTE
VACANCES
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FRACTURE NUMERIQUE
NOEL
The Really Smart Phone
By ROBERT LEE HOTZ Photo-illustration by Adam Magyar 'Phones can know,' says an MIT researcher. 'People can get this god's-eye view of human behavior.' Apple and Google may be intensifying privacy concerns by tracking where and when people use their mobile phones—but the true future of consumer surveillance is taking shape inside the cellphones at a weather-stained apartment complex in Cambridge, Mass. For almost two years, Alex Pentland at the Massachusetts Institute of Technology has tracked 60 families living in campus quarters via sensors and software on their smartphones—recording their movements, relationships, moods, health, calling habits and spending.Comment la course à l’attention renforce la société de l’ego
PERSONA
GREEN

