Meet the Urban Datasexual. The same cultural zeitgeist that gave us the metrosexual - the urban male obsessive about grooming and personal appearance - is also creating its digital equivalent: the datasexual.
The datasexual looks a lot like you and me, but what’s different is their preoccupation with personal data. They are relentlessly digital, they obsessively record everything about their personal lives, and they think that data is sexy. In fact, the bigger the data, the sexier it becomes. Their lives - from a data perspective, at least - are perfectly groomed. Like it or not, data is all the rage on the Internet these days, with companies of every size working overtime on creating ways to monetize all that personal data out there. So what factors led us to the birth of the modern datasexual? Food trends. I’m just putting the finishing touches to a menu of food trends for 2011+ (a collaboration with Charles and Wayne at The Food People).
In the meantime, I spotted this list of food and drink trends in today’s issue of the Globe & Mail. Food trends 1. Vegetable ash 2. Olive oil alternatives 3. Drink trends 1. L’OCDE lance un nouveau rapport sur la mesure du bien-être. S June 2011 Trend Briefing covering INNOVATION EXTRAVAGANZA. English not your preferred language?
Read this Trend Briefing in: Français 中文 Nederlands Türkçe Español Português Deutsch 한국어 July 2011 | Each year around this time, we bring you a Trend Briefing that is a bit more lighthearted than usual, focusing almost exclusively on the endless and exciting innovations that are popping up all over the world. Innovation is the only way to survive in an ever more global, competitive business arena.
And since everyone from Seth Godin to the Harvard Business Review is providing you with excellent, inspiring insights and theory on innovation as a mindset, a process, and a way of life, we'd like to contribute to the conversation with examples of actual B2C innovations. INNOVATION EXTRAVAGANZA | There will never be a shortage of smart ventures, brands, goods and services that deliver on consumers’ wants and needs in surprising, new ways.
KinectShop: The Next Generation Of Shopping [Exclusive Video] Virtual reality shopping just got a lot more real--and could soon become a lot more mainstream.
"KinectShop" (working title), an augmented reality shopping platform for the Xbox Kinect, exploits the system's new finger-recognition technology to allow shoppers to grab items from an unlimited shelf of clothes, see how accessories look at multiple angles, and share the photos with friends on Twitter and Facebook for a quick thumbs-up or down. The future of the world will be Collaborative Consumption - Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert. The 10 Most Innovative Companies in Food. 01 / PepsiCo >> For its ambitious nutrition R&D.
Does better nutrition require curbing our appetites for Cheetos and Fritos and Mountain Dew (oh, my!)? Not if PepsiCo can help it. The snack-food giant recently opened a clinical research center charged with making its products healthier--slashing fat, sugar, and sodium by as much as 25% in the next 10 years--without changing their taste. 02 / Trader Joes >> For vaulting past Whole Foods to become America's favorite specialty grocer.
S February 2011 Trend Briefing covering CITYSUMERS. Dissecting the "why" of buy. iMediaConnection: You will be delivering the keynote address at the upcoming iMedia Brand Summit.
What can attendees expect to hear you talk about? Donna Sturgess: The why of buy is a trillion-dollar question. We know in this digital age that brand relationships and buying behavior are greatly influenced by social sharing, advocacy, and the world of communities. As a consequence, the relationship between a brand and its customers has never been more fragile and requires direct measurement and management to sustain a competitive advantage and boost sales. My presentation will share a revolutionary new construct of the four relationships a brand can have with its customer. Each primary relationship has a secondary dimension, resulting in 16 distinct relationships in the framework. The tyranny of choice: You choose. La consommation ajustée. 13 janv. 2011 - La tendance touche tous les pays développés : les consommateurs sont à la recherche d’une meilleure façon de consommer.
C’est « la consommation ajustée », un concept émergeant que nous expliquent Bruno Bourdon, Directeur Général, Ipsos Marketing (Quali) et Rémy Oudghiri, Directeur du département Corporate et Tendances, Ipsos Public Affairs. On parle de plus en plus de « consommation ajustée ». De quoi s’agit-il exactement ? C’est à la fois un phénomène que l’on observe de plus en plus au travers de nos études qualitatives et qui, par ailleurs, a été bien mis en évidence par Rémy Oudghiri et son équipe, dans le cadre de la dernière édition de Trend Observer (1), l’Observatoire international Ipsos des tendances émergeantes.
Qu’est-ce qui motive cette attitude ? Cela va au-delà du simple souci de faire des économies ou du refus idéologique de dépenser plus qu’il ne faut. C'est une mini révolution ? Comment se manifeste concrètement ce « mieux consommer » ? 8664A_Consumer2020_sg8.pdf (Objet application/pdf)