[Big bang de l'information] Vers une nouvelle circulation de l’info ? Nicolas Obrist (@nobr_ ) publie sur l’Observatoire des Médias des billets issus de son mémoire sur le web et l’information, que l’on retrouvera aussi sur son blog Le Temps des Médias. Au menu aujourd’hui : la circulation de l’information (avec le rôle de Twitter), l’impact sur l’agenda médiatique et le glissement vers un journalisme de communication… Bonne lecture !
Quel est, aujourd’hui, le parcours d’une information ? Lorsque les médias étaient seuls à traiter et diffuser l’information, la circulation se faisait – de fait – en vase clos. Désormais, avec l’arrivée de nouveaux acteurs dans la fabrique de l’information, ce schéma est remis en cause. En 2009, une équipe de chercheurs, menée par Jon Kleinberg de l’Université Cornell, a réalisé une étude sur le cycle de l’information : « Meme-tracking and the Dynamics of the News Cycle ». Que nous enseigne cette chronologie ? Trends in Consumers’ Time Spent with Media. There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet. But as marketers may suspect, the time devoted to media is undergoing some not-so-subtle changes. eMarketer recently conducted a meta-analysis of data from dozens of research firms using a variety of methodologies.
The result is a series of estimates of how much time consumers spend with all major media, regardless of multitasking or simultaneous usage, from 2008 to 2010. The estimates apply to average media usage of the general public, not solely to the users of each medium. The average time spent with all major media combined increased from about 10.6 hours in 2008 to 11 hours in 2010, according to eMarketer. TV and video (not including online video) captured the lion’s share of all media time, about 40% each year. To account for multitasking, an hour spent watching TV and surfing the internet was counted as 1 hour for TV plus 1 hour for internet use.
New Media, Old Media. Internet Gains on Television as Public's Main News Source. More Young People Cite Internet than TV Overview The internet is slowly closing in on television as Americans’ main source of national and international news. Currently, 41% say they get most of their news about national and international news from the internet, which is little changed over the past two years but up 17 points since 2007. Television remains the most widely used source for national and international news – 66% of Americans say it is their main source of news – but that is down from 74% three years ago and 82% as recently as 2002. The national survey by the Pew Research Center for the People & the Press, conducted Dec. 1-5, 2010 among 1,500 adults reached on cell phones and landlines, finds that more people continue to cite the internet than newspapers as their main source of news, reflecting both the growth of the internet, and the gradual decline in newspaper readership (from 34% in 2007 to 31% now).
TV News Still Dominates Among Less Educated. There is No New Media: It’s All New Consumption: Tech News « “The most ominous of fallacies–the belief that things can be kept static by inaction.” –Freyda Stark So, now television broadcasters are blocking Google TV from getting access to the content they’re putting online. They want to make sure they don’t lose their advertising dollars.
News flash: The cat is out of the bag. The knee-jerk response from the television industry and media to services like Google, Apple, Amazon and Netflix is a typical reaction from institutions of the past century, and a result of limited and short-term thinking. Every so often, you hear executives bemoaning the demise of the newspaper business, the declining fortunes of radio networks and the crumbling of the television industry.
When I look at these industries and the failure — or impending failure — of these institutions, I see a fundamental mistake on their part to understand their own core businesses. The same reasoning also applies to the music industry. Related content from GigaOM Pro (subscription req’d): Instantanés - Dans la presse - Une balle dans le papier. Une balle dans le papier Publié le 09 novembre 2010 INfluencia croit dans les vertus de la presse. Papier, électronique… Les mots ne sont pas des maux. Plus les media sont nombreux, plus ils éveillent des consciences. Mais leur nécessité doit être une évidence. Xavier Dordor, délégué général publicité et marketing du SPM. ne mâche pas ses mots.
Il est parfois surprenant de voir les journalistes professionnels des media déjà naturellement pessimistes sur l’avenir des media traditionnels et tout particulièrement de la presse, se tirer une balle dans le pied dans un comportement assassin voire suicidaire. Ainsi cette semaine, Stratégies Newsletter reprend une carte nécrologique déjà assez caricaturale de la presse publiée par l’institut Future Exploration Network. REtrouvez l'intégralité de l'étude: newspaper_extinction_timeline.pdf “Etats Unis, la presse sera “morte” d’ici dix ans”, titrait cette semaine la Correspondance de la Presse. Alors pourquoi (se) tirer une balle dans le papier.
Where Twitter Trending Topics Really Come From [STATS] HP's Social Computing Research Group has released the results of a new study that dives into the anatomy of Twitter's Trending Topics. For its research, HP analyzed 16.32 million tweets on 3,361 different trending topics between September and October 2010. To get its data, HP queried Twitter's search API every 20 minutes. HP discovered that Twitter's Trending Topics algorithm cares more about the specific subject and reach of a tweet than who tweets it or how often it's tweeted.
Around 31% of trending topics are retweets. More importantly, 72% of those retweets come from mainstream media outlet like @cnnbrk or @nytimes. The Telegraph, ESPN, @breakingnews and The Huffington Post all made the list of top retweeted users in at least 50 different trending topics. "What proves to be more important in determining trends is the retweets by other users, which is more related to the content that is being shared than the attributes of the users," HP concludes in its research report. HP research shows mainstream media drive Twitter ‘ Blog Archive » The “newspaper extinction timeline” sucks. We had Ted Tuner predicting in 1981 that newspapers would die within 12 years (in 2006 – not in any way hindered by his own mistakes – he said it would happen within 20 years). We had Philip Meyer predicting that in 2043 no American would read a newspaper every day (although many would read one almost every day).
We had NYT CEO Arthur Sulzberger saying that the New York Times will eventually have to stop printing (without saying when). And now we have ‘futurist’ Ross Dawson saying that all newspapers (except those in Benin, Madagascar, Paraguay, Belarus, Honduras and some other exotic places) will die within 30 years. The list of ’survivors’ should have made anybody suspicious, but strangely enough the graph was included or referred to on numerous websites and blogs – mostly without too many questions asked. How did he do that? I did my own ‘extinction’ predictions, but this time with real data and explaining how I did it.
Anyone with an excel-sheet can make predictions. Understanding the Participatory News Consumer. In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio, and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day. The internet is at the center of the story of how people’s relationship to news is changing. The process Americans use to get news is based on foraging and opportunism.
In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized, and participatory. The rise of the internet as a news platform has been an integral part of these changes. The average online consumer regularly turns to only a few websites.
Online. Trop de data. Fonctions media. Americans Spending More Time Following the News: OVERVIEW - Pew Research Center for the People & the Press. Ideological News Sources: Who Watches and Why Overview There are many more ways to get the news these days, and as a consequence Americans are spending more time with the news than over much of the past decade. Digital platforms are playing a larger role in news consumption, and they seem to be more than making up for modest declines in the audience for traditional platforms.
As a result, the average time Americans spend with the news on a given day is as high as it was in the mid-1990s, when audiences for traditional news sources were much larger. Roughly a third (34%) of the public say they went online for news yesterday – on par with radio, and slightly higher than daily newspapers. At the same time, the proportion of Americans who get news from traditional media platforms – television, radio and print – has been stable or edging downward in the last few years. Sources (39%). The integration of traditional and digital technology is common among those in older age groups as well.