CANNES 2011
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So, last week, thousands of lucky advertising industry professionals from every corner of the globe flew, drove, rode, sailed and railed it down to Cannes, France for the 2011 edition of the Advertising Creative festival known across the world as the Cannes Lions .
My very unofficial Cannes Lions 2011 recap. « The BrandBuilder Blog
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Chris Schreiber is director of marketing at social video advertising company Sharethrough .
Le gong du meilleur de la pub a sonné : l’ensemble des Lions ont été attribués à Cannes, une semaine pleine de créativité… et d’efficacité !
Les Marques à la loupe, le blog de Millward Brown France » Cannes célèbre la créativité…et l’efficacité
Technology And Advertising, Together At Last | Fast Company
I suspect 2011’s Cannes Lions festival may be looked back upon as the year advertising and technology agreed to meet and get married on the beach.
Our analysis of the key trends emerging from the Cannes 2011 Cyber Lions. From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, our view of the trends shaping the best work
12 Trends from Cannes 2011
Cannes Lions 2011 Redux: Advertising Creativity Is In The Midst Of An Evolution, Not A Revolution | Forrester Blogs
For one week every year, the South of France becomes the center of the advertising universe.For those unfamiliar with the nuances and evolution of the advertising business, educated primarily through the wonderful fiction of "Mad Men," conventional wisdom would signal that much of the power in the ecosystem revolves around charming and dapper creative types. And for much of the history of modern advertising, that would be broadly accurate. In advertising's early years, there were only a few channels to create for, literally and figuratively, so the media buying and planning was fairly straightforward, and executives focused on a brands budget and producing exceptional creative content to spend that budget.
