Campagne social media marketing
< ADVERTISING
< PUNK PLANNING
< francoise_fassin
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To celebrate the back to school period, Tipp-Ex®, BIC Europe Group's brand, leader on the European market of correcting products, goes on Youtube with an interactive campaign as funny as surprising. In this viral video, french agency Buzzman puts face to face a bear and a hunter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector!
The Wilderness Downtown
Pour promouvoir le lancement de son magasin en ligne au Royaume Uni, Uniqlo nous invite à jouer avec un fliper virtuel, Lucky Machine .
UNIQLO are promoting the launch of the UK’s new online store with a virtual pinball machine (built in Papervision) that is socially connected. You start with a single ball, connect with Facebook, and you’ll get a bonus 3 to help you climb the leaderboard for a share of thousands in prizes. UNIQLO are known for their digital campaigns and this one again hits the mark, providing a seriously simple pinball machine that feels so easy to master that you’ll be there, racking up some great brand engagement time over the campaign!