Campagne social media marketing
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sirvan Sunday, September 5, 2010 - 09:25 Sure, it's an "evolution", but it's still basically the same concept.
In one of those Twitter-based marketing strategies, high-street retailer UNIQLO has launched a campaign discounting its prices based on how many tweets there are about it. The ‘Lucky Counter’ campaign features 10 different products and their original and discounted prices. Each time someone tweets about a specific garment, its price will drop until the lowest price point has been hit.
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UNIQLO are promoting the launch of the UK’s new online store with a virtual pinball machine (built in Papervision) that is socially connected. You start with a single ball, connect with Facebook, and you’ll get a bonus 3 to help you climb the leaderboard for a share of thousands in prizes. UNIQLO are known for their digital campaigns and this one again hits the mark, providing a seriously simple pinball machine that feels so easy to master that you’ll be there, racking up some great brand engagement time over the campaign!