The LEGO Gender Gap: A Historical Perspective. “Why does all the girls have to buy pink stuff?”
Even a child can see something is wrong in our toy stores. The gender gap* that frustrates Riley in the above video does more than tell her which toys it socially appropriate for her to play with, it separates her from a whole realm of experience - masculinity. As Riley grows older and decides what sort of person she wants to be, she will encounter this gap again and again. While crossing the gender gap is not impossible, it is difficult and doing so risks stigma and ostracism, just ask the boy who dressed up as Daphne or the girl with the Star Wars water bottle. The gender gap is evident in nearly every aspect of our society, but one of the first and most striking examples is toy choice.
The LEGO Gender Gap: A Historical Perspective Last month’s splashy introduction of the new LEGO** friends line has stirred up a lot of controversy. 1932-1977: The Brick Era The 70s also saw TLG experimenting with different types of human-like figures.
60 Minute Brand Strategist - Limited Edition DOWNLOAD. How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge. Stanley Hainsworth has been a catalyst for the great brands of modern times.
He was creative director at Nike and then Lego. He was vice president global creative at Starbucks in an era when the coffee purveyor was experiencing phenomenal growth. Starbucks has been hailed, acknowledged, and praised again and again for its excellence in branding and marketing, in creating a branded experience that can satisfy the connoisseur, bring in new converts, be accessible to all, and irresistible in its appeal. Stanley defined the very feel of Starbucks in an era when the brand was becoming a cultural icon. Stanley has a reputation for being extremely rigorous in his work, comprehensively rethinking brands when necessary, and helping them to expand into new areas of endeavor while remaining true to their original identity. In this interview, Stanley reveals his secrets about the magic that helped to create a brand that conquered the world. Stanley speaks here about the importance of vision. Yes. 5 No-Fail Ways To Elevate A Brand's Cultural Capital. Our media landscape is evolving fast, and 2012 will certainly be the year of big changes in how we view media.
Internet-based TV viewing will come of age, reaching the masses through the growing number of smart TVs and mobile streaming. For brands that have until now relied heavily on TV advertising, this places an increased urgency to find ways to maintain visibility of their messages in culture--ways that can be measured, are efficient, and reach big audiences. Crucially, brands need to find ways to spend less and create ideas that generate high cultural capital and viral buzz that will net high rates of media impressions. While creating publicity and buzz often sounds like a wishful outcome to many marketers, in truth there are five core fundamentals to guaranteeing success.
The Five C’s of Cultural Buzz 1. By bringing together interesting or unlikely connections (often between stars), brands will often see an increased buzz surrounding the pairing. 2. 3. 4. 5. Buzz Builds Brands.