Zipcar's Second Annual Millennials Study Finds 18-34-Year-Olds Increasingly Embrace Collaborative Consumption and Access Over Ownership - Dec 12, 2011. Disruptions: For Teenagers, a Car or a Smartphone? Erik S. Lesser for The New York Times The auto industry has a lot of problems. It has to worry about workers’ pension and health care costs, too-frequent recalls and the rising cost of gas. I think there is something else that should concern the automakers. It’s the iPhone. Teenagers love smartphones, and getting one has become a rite of passage. It seems unlikely, but at least one auto company is paying attention. “The car used to be the signal of adulthood, of freedom,” Sheryl Connelly, the Ford Motor Company’s manager of global consumer trends and futuring, said in a recent phone interview.
“Mobile devices, gadgets and the Internet are becoming must-have lifestyle products that convey status,” said Thilo Koslowski, lead automotive analyst for Gartner. There are some signs that smartphones, along with social networks and text messaging, have become the expression of liberation from parents that getting a driver’s license and hitting the open road once was. Ms. E-mail: bilton@nytimes.com. Infographic: Is Car-Sharing Hinting at a Global Trend Toward Access Over Ownership? + Share this It comes as no surprise that an access-based model is gaining ground on traditional ownership for everything from digital to designer goods. Car-sharers are leading the pack, according to Latitude’s own The New Sharing Economy study, which found that car-sharers share across significantly more asset categories than non-car sharers– 11 versus 8 categories on average.
Surprisingly however, car sharers are beginning to, for the first time, outnumber those buying cars. A global trend largely enabled by mobile access to information—particularly powerful for mobility services—is captured in the interactive infographic below. View full interactive infographic here. On the Rise Mobile as a Driver According to the infographic, the top three reasons for car sharing are participant cost savings, convenience, and guaranteed parking. One participant, Jean M. from Boston said, “I’d like a ‘how-to-get-there-using- alt-transit transit-app or web site. Header image credit: Charlie Cowins. Collaborative Fund.
The Auto Industry Embraces Its Own Disruption - Shelby Clark. By Shelby Clark | 11:49 AM November 23, 2011 In a flashback to our days on the playground, a growing number of consumers are embracing the idea of sharing. People are sharing everything from apartments to designer dresses, and the surge in popularity has given rise to what has been called the “sharing economy.” This movement is reshaping the way people are consuming, and disrupting many established industries in the process. While some affected industries are fighting the changes, the automotive industry actually appears to be encouraging the disruption.
A category that has led the charge in the growing sharing movement is carsharing. Consumer preferences are changing. As the growth of carsharing means fewer cars sold, one might assume that car manufacturers would be vehemently opposed to the growth of carsharing. The sharing economy has witnessed incredible growth with very little involvement from incumbent industries. Prévoit une croissance de la production automobile mondiale de plus de 8% entre 2011 et 2012. Neuilly-sur-Seine, le 5 Octobre 2011 PwC prévoit une croissance de la production automobile mondiale de plus de 8% entre 2011 et 2012 A quelques jours du salon Equip Auto, le cabinet d’audit et de conseil PwC prévoit que la croissance de la production mondiale atteindra plus de 8% entre 2011 et 2012. Cette année 2011 restera celle du basculement, où les pays émergents, Chine en tête, seront devenus les premiers producteurs d’automobiles dans le monde.
Les équipementiers français quant à eux devront continuer à s’adapter pour tirer leur épingle du jeu sur un marché fortement internationalisé. En parallèle, l’Union Européenne appliquera dès le début de l’année 2012 les pénalités relatives aux émissions de CO2. Les constructeurs devront à l’avenir maintenir leurs efforts pour respecter ces normes environnementales. 2011, l’année du basculement : les pays émergents deviennent les premiers producteurs d’automobiles dans le monde.
A propos de PwC. La fin de l’automobile : avons-nous atteint un pic du déplacement. Avant toute chose, rappelons que la voiture demeure le principal moyen de transport utilisé quotidiennement dans les pays développés. La plupart des ménages n’imagine pas que cette situation évoluera dans l’avenir, comme le soulignait ce sondage (.pdf) sur les pratiques environnementales des Français réalisé par le service de l’observation et des statistiques du Commissariat général au développement durable.
Pourtant, certains signes indiquent qu’il commence à en être autrement. En Grande-Bretagne, rapporte Alex Rayner pour le Guardian, le pourcentage des 17-20 ans ayant leur permis de conduire est passé de 48 % dans les années 90 à 35 % en 2010. Le nombre de miles parcouru par habitant et par an qui augmentait régulièrement depuis 1949, n’a cessé de baisser depuis 2007. Si une partie de l’explication est liée à la crise économique et au prix du pétrole, pour d’autres, les causes de ce changement sont à chercher dans la fin de l’âge d’or de l’automobile. La voiture à l’âge de l’accès. The end of motoring | Politics. Liz Parle can't drive. "I did try to learn," says the 24-year-old, Birmingham-born cafe owner, "but I failed my test a few times.
" Then she moved to London, where running a car can be a nightmare. Instead she cycles everywhere. "It's cheap, keeps me fit, and is of course better for the environment. " Parle is by no means atypical. "The way we run cars is changing fast," says Tim Pollard, associate editor at CAR magazine, "Car manufacturers are worried that younger people in particular don't aspire to own cars like we used to in the 70s, 80s, or even the 90s. As hi-tech research and development budgets source to keep pace with the iPhone generation, Pollard says carmakers are also coming to terms with less possessive buyers.
This has led to a proliferation of different ownership and rental schemes such as Streetcar, Zipcar and Whipcar. "Peugeot, for instance, has launched a European project called Mu," says Pollard. Stefan Liske helps shape these ideas. "What is the benefit of travel? " Ford, Zipcar Bring Future of Transportation to Newest Generation of Drivers at U.S. Universities.