Quoi ? Une ? Mais c’est bidon, on fait plus rien d’intéressant avec ça! Oui j’aurais du mal à ne pas être d’accord avec la vindicte populaire quand je vois la majorité de ces formats qui polluent nos pages web… Oui mais voilà, parfois, nous avons aussi le droit à une .
21 October 2011 | By Anna Rudenko Automobiles often become canvases for artworks and a source of inspiration for divine visual renditions, gathering creative minds from around the globe with numerous projects and competitions. Following other auto giants and building on the success of the inaugural year of its Créative Awards , Citroën announces the launch of the new competition under this title and calling all talented designers to join in. Photo: A snapshot from the front page of the Citroën Créative Awards website
I was in a meeting this afternoon chatting about banner campaigns and the general lack of innovation that surrounds them, for the most part anyway… We spoke too soon, welcome to the stage this great banner from Opel to showcase the utility potential of the new Opel Movano van. The banner literally carries your files across the web to your chosen recipient, and to demonstrate the carrying potential of this van, it allows you to transfer up files up to 2GB in size right through the banner! Ok, so in reality this isn’t as much a utility as a stunt, but it’s a good one, and in less than a month, the banners carried almost 6,000 files!
Mobile consumers hate to be interrupted, so make sure your marketing adds value to their lives, says Tim Leake of Hyper Island Editor’s note: “Mobile Matters” is our ongoing series where advertising industry leaders sound off on the top issues, challenges, and opportunities in the fast-moving world of mobile marketing. In this week’s edition of “Mobile Matters” we hear from Tim Leake, Innovation & Partnership Director at Hyper Island , which works with major brands, agencies, and marketers to help them better understand how technology is changing consumer behavior and the marketplace. Tim took on the question, “If you could solve one key challenge for mobile marketers, what would it be?” I think the one key challenge for mobile marketers is to make mobile users care about their messages, because as a mobile user who owns way too many devices, I often don’t.
What happens if you combine Google Maps, Flash and Facebook with a cool automotive brand? MINImaps is the answer. A multi-player driving experience by MINI France that allows you to join a virtual race around the world based on Google Maps, while challenging your friends or complete strangers. In addition to real time multi-player gaming, you can also experience local weather data for each location, individual cars and sounds and crucially, realistic and engaging driving-physics. Give it a try, it’s pretty cool and engaging. It’s just a bit picky when it comes to the browser it likes…
We’re continually encouraged by examples of interesting and engaging branded content – particularly those that are attractively, or well-designed. Toyota offers a recent example with Prius Projects , a collection of the brand’s progress and history since 2000, as well as various partnerships and projects that engage the brand’s community. According to Toyota, Prius Projects ‘celebrates how Prius people are making the world more interesting.’ A series of videos and experiments chronicle the brand’s partnerships, contests, sponsorships, activations and their results, as well as more seasonal communications pieces.
C A L L - F O R - E N T R I E S designboom in collaboration with RENAULT promote an international design competition. participation is open to to applicants from every country in the world, to professionals, students, and design-enthusiasts. free registration required. first image --- 01 - the subject of the international competition contest is participants are asked to re-design the renault 4. the briefing is broken up in 2 main parts: 1- the look and its style : the RENAULT 4 has been the third bestselling model in automobile history and has become an international pop style icon. your new design project should respect the identity of the historical R4 model, which was based on an extremely functional and minimalistic philosophy.