Jim Collins: Good to Great in 10 Steps. Researcher and management guru Jim Collins has authored or co-authored six books, including Good to Great and Built to Last.
On his web site there are 48 articles written or co-written by him. But speaking at the Womens Presidents Organization’s annual conference last week in Atlanta, Collins boiled it all down. Giving Customers The Awesome Experience. Long-term growth of a customer base is dependent on giving your customers an experience that satisfies their requirements, is pleasant, and which ultimately exceeds their expectations.
We define The Awesome Experience as the convergence of Need, Entertainment and The Unexpected. Achieving The Awesome Experience isn’t easy but pursuing it is certainly worthwhile. To do this consistently, companies must master three components. Your Desk Is Making You Stupid. Your desk, scientists reported recently, is trying to kill you. According to the New York Times, scientists discovered that when we sit all day, "electrical activity in the muscles drops… leading to a cascade of harmful metabolic effects," and sadly even getting regular doses of exercise doesn't offset the damage. But now there's new evidence of the harm of sitting. Not only is it making you fatter, it might also be making you dumber. Sabine Schaefer, a researcher at the Max Planck Institute for Human Development in Germany, recently looked at the effect of walking on working memory.
Your mother may have warned you not to walk and chew gum at the same time, but when Schaefer compared the performance of both children and young adults on a standard test of working memory when they were sitting with when they were walking, her results contradicted mom's advice. How to Boost Creativity & Innovation in 10 Minutes. Trying to be innovative feels, at least for most people, nearly impossible.
Don't believe me? Try it. 5 Ways to Make Your Own Happiness. Another Independence Day has come and gone.
Now the topic of freedom is mostly left to a barrage of political commercials designed to convince you that your freedom is at risk. Truthfully, neither major party is about to wipe out all the freedom this country provides. Don't Take Business Advice from Nice People. I’ll admit it.
I'm not a particularly nice person. In fact some consider me brutal with my honesty. (Some just call me a New Yorker.) 7 Tips for Creating Your Own Destiny. Too many people whine about not having the life they want.
The main reason people fall short of their own expectations is the same reason most companies fail to achieve their objectives: poor planning and execution. In fact, I am amazed at how many successful executives create strategy for their business, leaving their life to chance. The Talent Code. How to Improve Any Skill: 4 Tips. Picture someone you know who is incredibly talented: an athlete, a musician, a scientist.
You probably wish you had been born with some type of gift, right? You were. "We are often taught that talent begins with genetic gifts--that the talented are able to effortlessly perform feats the rest of us can only dream about. Cold Calling Script: Make a Call That Works. This is part of a package on cold calling.
Read the next post: Why Your Cold Calls Aren't Working. While there are other (and usually more effective) ways to generate sales leads, many companies still depend on cold calling. I've covered cold calls before, but here's a great cold-calling script from one of the world's top experts on cold calling, Keith Rosen, author of The Complete Idiot's Guide to Cold Calling. This script was created by a cost-reduction company for use with C-level executives and can easily be adapted to virtually any product or service. By the way, the most important part of this post is the final word of warning--so be sure to read all the way to the bottom. Here's the script, with explanations of each element: Hi, John. Identify yourself immediately, or the contact will hang up on you. Cold Calls: 16 Ways to Start a Sales Conversation. The purpose of a cold call is to have a conversation to determine whether a potential customer has the following two things: a need your offering can satisfy, andthe money to purchase it.
That conversation can happen, though, only if you get through the customer's natural reluctance to speak with a stranger. Managing People: What the Best Leaders Do. I was struggling to engage the audience.
Okay, be honest, I tried not to let it show but I was dying onstage. Maybe I was having an off day. Maybe they were having an off day. Sales Tips: 2 Little Words to Close Deals Faster. If you knew two little words that could improve your sales, you’d use them, wouldn’t you? When you see your customer has some reservations, it makes sense to get the issues out in the open, doesn’t it? And after the ink is dry on the deal, you should make every effort to make sure your customer is satisfied, shouldn’t you?
So why all the questions? Entrepreneurs: 5 Things to Un-Learn From School. The Best Way to Make a Decision. 3 Interview Questions You Must Ask.