LinkedIn. A Step-by-Step Guide to Using Twitter Chats in Your Content Plan. The 6 Best Slideshare Decks on Content Marketing. Maybe it’s just me, but sometimes I just get sick of reading (and writing) articles but still have the desire to consume or share great content.
That’s why I spend a lot of time on Pinterest, scanning people’s pictures on Facebook and on Slideshare. And while some people think slides are a sign of the downfall of civilization, they can be an effective way to deliver a message, make a business case and walk others through a process. So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. As general as the term may be, content marketing is the trend of the year.
According to the B2B Content Marketing Benchmarks, Budgets and Trends – North America survey by the Content Marketing Institute (CMI) and MarketingProfs, 9 out of 10 marketers will be using content marketing in 2013, with an average of 12 content marketing tactics, a significant increase when compared to previous years, when they were only using 8 tactics.
The statistics reveal even more: in 2012, B2B marketers were spending 33 percent of their marketing budgets on content marketing, and 54% said they will increase their content marketing spending in 2013. With so many marketers competing, you will need to define a content strategy that works for you.