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Put the hats and noisemakers in the closet and pull out the blogs, Twitter chats and Facebook walls. 2012 is here and it’s time to talk social media. But we’ve got good news. It will be easier this time around.
This comprehensive Google+ SEO guide covers every aspect and angle of Google+ and how it impacts search. My normal TL;DR has been replaced with a Google+ SEO Best Practices section located at the bottom of this post. I will be periodically updating this post (updated January 23, 2012) as things inevitably change.
Once you have begun to develop your social media strategy, it does not take long before you realize just how much time and energy it is going to take to develop a marketable following. I am not going to lie to you, getting quality followers is hard work unless you’re a celebrity. In fact, it will devour a good portion of your time and you will come to understand why many of us become social media/marketing experts along the way.