The Pull of Narrative – In Search of Persistent Context. We live in a world of ever more change and choice, a world where we have far more opportunity than ever to achieve our potential. That kind of world is enormously exciting, and full of options. But it is also highly disorienting, threatening to overwhelm us with sensory and mental overload. In that kind of world, the ability to provide persistent context becomes paradoxically ever more valuable. Persistent context helps to orient us and connect us in ways that can accelerate our efforts to achieve our potential. Content versus context In our digital world, content providers progressively chunk up their offerings to provide more choice and easier access.
As this occurs, value moves from content to context. We have already seen a growing emphasis on experience as an important element of context. The context trajectory – from experiences to stories to narratives What is the context trajectory here? Stories and narratives are often used interchangeably, as synonyms. Examples of narratives. How To Get Huge Traffic From LinkedIn. As you probably know, LinkedIn has had a huge week. The company launched a wildly successful IPO, doubling the company’s valuation overnight. While there is a fair amount of debate as to whether or not this valuation is too high, one thing is clear – LinkedIn is doing what few other social networks can do - maintaining success in the age of Facebook. LinkedIn can be a tremendous source of web traffic, and perhaps more importantly, it can be a tremendous source of highly targeted web traffic, given the professional nature of the network.
Do you count LinkedIn among your most valued traffic sources? Let us know in the comments. A while back, we posted an article about how LinkedIn can be one of your most valuable traffic sources. We talked to entrepreneur Lewis Howes, who claimed LinkedIn was one of the top traffic sources to his blogs. That was over a year ago. Howes had written his own article on steps to take to drive traffic with LinkedIn. 1.
These terms are as follows: Study 2. 4. 5. 7. Magazine Editors Are 100% Sure Tumblrs Are Driving Subscriptions, But They Can't Prove It. Bubbles and Golden Ages « So Entrepreneurial. Update: This post has been republished on www.businessinsider.com. I once watched an interview where angel investor Fred Wilson offhandedly noted reading a book which transformed the way he looked at markets and the web in general. I instantly went to Amazon and ordered it and spent the next week reading it front to back. Whew… it changed my life as well. I up and quit my job the next month.
Thanks Fred. Technological Revolutions and Financial Capital by Carlota Perez is one of the greatest overviews of the incredible economic phenomenon known as the bubble. I hope I am not being too being blunt, but without grasping this concept you are swimming with your cap over your eyes. Irruption As a new technology is developed and deployed into our society, it will enter a cycle of adoption. The very intense activity of the new paradigm carriers contrast more and more with the decline of the old industries.
Old print media anyone? Frenzy Frenzy is a period of massive growth for a new technology. PR to Journalist Ratio Breeds Fear. This is a guest post from Lisa Larranaga, Research Development Coordinator at Cision. It’s well-known that newsrooms are shrinking but when ProPublica co-published a report with Columbia Journalism Review this month, it brought to light some theories on the implications of a PR-dominant nation. In large part, the report spells out the dangers it perceives in a world where journalists are few and the PR industry is plentiful. “As PR becomes ascendant, private and government interests become more able to generate, filter, distort, and dominate the public debate, and to do so without the public knowing it,” the report says.
It also mentions that government and private public relations firms may have the ability to generate more stories as reporters have less time to find stories on their own and outside groups will have more power to set an agenda. Silicon Valley Watcher's Tom Foremski Gary McCormick, immediate past chair & CEO of PRSA and current director of partnership development for HGTV. Welcome to Oriella Digital Journalism Study 2011 - Charting the impact of digital media on journalism worldwide.
In Silicon Valley, Buying Companies for Their Engineers. Advertisers Speak Up About Twitter Ads: “The click-through rates were paltry.” Twitter is focusing on generating revenue this year, as it rolls out geotargeted Promoted Products like Tweets, Accounts and Trends, and more affordable ads for smaller businesses. However, two similar reports on Monday cast a pall over these efforts, as multiple advertisers and advertising firms spoke up about the low levels of engagement and lack of sales generation produced by Twitter’s flagship ad program.
Promoted Tweets, Trends and Accounts – all part of the Promoted Products suite – are, in addition to selling tweets from the firehose, Twitter’s bread and butter. They need to work in order to Twitter to have a sustainable business model. And while big names like McDonalds and Starbucks have been repeat customers, smaller businesses aren’t so warm to the idea of buying a tweet. Two stories appeared on Investors.com on Monday that both detailed the reluctance that small businesses have when considering buying a Promoted Product. “It’s more about image and branding. Ol’ Mark Pincus Had a Farm… | Business. Correction appended This year, Mark Pincus, the founder and C.E.O. of Zynga—the company that created the silly Facebook games FarmVille, CityVille, and Zynga Poker, the most popular online poker game in the world—had plans to spend the whole month of March at his ranch outside of Aspen. Pincus, who is himself, along with his company, devoted to the concept of “play” in theory, practice, and also as an extraordinarily lucrative business model, was determined to have fun.
“Aspen is just dialed in as a sports town,” he says. “You have skiing, hiking, road-biking, mountain-biking, golf, tennis … ” A slight five feet six, with large liquid brown eyes, Pincus looks down for a moment and purses his lips. So, on this Wednesday in the middle of his Aspen week, Pincus has been having fun all morning, slicing down Aspen Mountain before barreling down his driveway for a late lunch. Facebook’s success, on a business level, owes something to Pincus, although most people don’t realize it.