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'Media as a Service' - Moving Beyond Narcissistic Content Marketing. Nielsen Study Finds Very Poor Performance For Branded Content. Gmail filters out Google's competitors. Promotional email has long been an effective way of delivering opt-in commercial messages and many marketers have rediscovered this method after experimenting with advertising, social media campaigns, and other novel forms of online marketing. However, recent changes at Google's Gmail has marketers very worried. The free email service has begun filtering some emails into a separate "Promotions" folder, which shifts them from the prime position they had in the users' Inbox folder.

Marketers are worried that conversion rates will be hurt by the change as Google rolls out the changes to its 425 million users. They could be right. Drew Fitzgerald at the Wall Street Journal reports: MailChimp last month found the percentage of emails that were opened by its 3 million customers fell by about 1 percentage point for Gmail, to between 12% and 13%. Why should companies pay other firms for promoting content and online businesses on Gmail when that's what Google offers through its AdWords service? How cold calling (properly) works better than AdWords.

This is a guest post from Robert Graham — a solo bootstrapper who blogs about the experience. Robert has been working in software since 2005. He is a Ph.D. dropout who spent time working for Google. Someday he’d like to work for himself. When I started marketing my first webapp almost two years ago, I started the way I imagine most people do: online. SEO is extremely powerful, but it takes time. So, AdWords… How’s that working for ya? I thought I understood AdWords pretty well.

It turns out that AdWords is not as simple as it sounds. On top of that, the cost has escalated tremendously over time. Some niches are perfect for AdWords, but many are not. Phone, Robert. No one likes cold calls and they don’t work, but I didn’t want to give up. I’d like to tell you it was smooth sailing from there, but the truth is that calling people I didn’t know to pitch a product or set up a meeting was terrifying.

To fix this, I began to script all of my interactions on the phone. “Hi. But… Yes and no. Sweeping out the dark, ugly corner of Public Relations | Ethics. Posted on July 14, 2011 5:13 pm by Shel Holtz | Ethics | PR I work in public relations. In one form or another, I’ve worked in PR for the last 34 years. It’s a profession I love. It’s an outlet for creative expression. It lets me see projects through to completion and assess their effectiveness. In my three-and-almost-a-half decades in PR, I’ve met thousands of dedicated professionals who also work in communications. I am proud to work in this field. And yet there are times I weep for my chosen field. The McDonald’s case is a famous source of ridicule and a cause celebre among supporters of tort reform.

It’s one of several case studies the documentary examines. I strive to avoid politics on this blog. What disturbed me about the documentary (among other things) was a focus on PR as a villain. None of these organizations were, in fact, formed by outraged citizens. In other words, they were a lie. Front organizations don’t represent the only despicable tactics employed by PR professionals.

Social media strategists working within corporations

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