Kenneth Owler Smith Symposium - "Looking Ahead of the Curve: PR/Communication in 2010" Jon Iwata on integrating marketing and communications. IPR’s 2009 Distinguished Lecture: Jon Iwata, IBM « PulsePoint Group - Communications Management Consulting. And doesn’t that accord with your own experience?
Haven’t we all been seeking to identify what is changing – and understand what never changes – in what we do for a living? Aren’t we all aware that we are living in a period that the more historically minded among us would call an inflection point? I don’t believe anyone here tonight needs another wake-up call. On the contrary, the people I know in this room are at the forefront of understanding and embracing change, whether it is the arrival of globalization, or the digital revolution, or the new expectations of business by society and stakeholders everywhere. So, I’d like to offer the perspective of someone who is in the midst of trying to implement new approaches in a large, complex enterprise.
Let me start with what, in my opinion, this new profession is not. So, what is this new profession? First, the fusing of brand and culture into a new management discipline. What are we doing about this at IBM? Consider Apple. What will? On The Record: IBM's Jon Iwata. Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town? You are here: Home / Seasoned Posts / Jon Iwata at the Yale Club last night.
Are corporate ideology and cultural integralism back in town? Posted by Toni Muzi Falconi on November 5, 2009 · 7 Comments Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event. The lecture was by Jon Iwata, IBM’s Senior Vice President, who heads the marketing, communication and citizenship organization departments of that company. A full house, jammed with many of America’s most senior and reputed public relators.
On my side, a lot of curiosity for Iwata. I have always admired IBM and, as he’s been around that company’s communication activities for 25 years, I figured Iwata must have had something to do with my admiration, and therefore probably had something interesting to share. Here iwata speech is the full speech for your perusal, but I would like to point some of the highlights which left me wondering. Simple enough. Jon C. Iwata - Senior Vice President, Marketing and Communications. Download hi-res version (image/jpeg, 897 KB) Full biography Jon Iwata leads IBM's marketing, communications and citizenship organization.
This global team is responsible for the marketing of IBM’s portfolio of products and services, market development and insights, communications and corporate affairs, and stewardship of the IBM brand, recognized as one of the most valuable in the world. Jon and his team have led the development of IBM’s “Smarter Planet” strategy and the marketing of Watson, the cognitive computing system that defeated the two best human contestants in the game of Jeopardy! Jon reports to Chairman, President and Chief Executive Officer Ginni Rometty. Jon joined the communications function of IBM in 1984 at the company’s Almaden Research Center in Silicon Valley. Jon is a trustee of the Smithsonian Institution's Cooper-Hewitt, National Design Museum, and is a member of the Board of Directors of the Japan Society.
April, 2014.